At a Glance
- Tasks: Optimise customer lifecycle and execute exciting CRM campaigns in a dynamic environment.
- Company: Join Betway, part of Super Group, a leading digital gaming company.
- Benefits: Growth opportunities, health insurance, and a supportive work culture.
- Other info: Exciting challenges await in a fast-paced, innovative team.
- Why this job: Be a game-changer in the online sports betting industry and make a real impact.
- Qualifications: Fluency in Spanish and English, strong communication, and organisational skills.
The predicted salary is between 30000 - 40000 € per year.
We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands. At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain are constantly expanding and evolving.
We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.
As our CRM Executive, you’ll be responsible for optimising all stages of the customer lifecycle for respective market/s to ultimately retain customers for longer, and ensure they are playing in a safe and responsible manner. This includes the creation, segmentation and execution of campaigns, as well as the reporting on our main KPIs. Your drive and ideas will help us excel at CRM, move faster, improve smarter, and stay ahead of the game.
What you’ll do:
- Execution & ownership of sports CRM campaigns for respective market/s
- Managing the sports automated lifecycle, ensuring onboarding, active & reactivation campaigns are being regularly optimised, tested & reported on to maximise KPIs
- Ownership of main sports loyalty programmes (Free Bet Club, Boost Tokens & Price Boosts), ensuring they are regularly refined and tested to deliver against Retention Rates & Player Value goals
- Owning and executing large event-based campaigns (eg. World Cups/Euros), which are used in both acquisition & retention channels
- Executing additional ad hoc campaigns around x-sells and sponsorship activation giveaways
- Managing a range of communication tools – email, SMS, push notification, in-app messaging
- Managing content creation with the help of the creative department
- Ensuring the Betway websites are up to date and optimised, particularly the app & mobile site
- Regular competitor analysis to better understand our positioning in the market
This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.
What you’ll bring:
- Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
- A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals
- Strong organisational skills and the ability to manage multiple projects without dropping the ball
- Exceptional attention to detail and a commitment to high‑quality work
- Adaptability – you stay sharp, productive and positive in fast‑moving environments
- Passion for CRM and data insights
- Project management and delivery focused
- Fluency in both Spanish and English
Desirable skills you’ve got up your sleeve:
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
- Experience in developing and executing customer retention strategies
- Knowledge of sports betting
- Exposure and good knowledge of a content management system
Our values are non-negotiables:
Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward:
- Ownership and accountability
- Initiating action
- Resilience
- Team orientation
- Integrity
What you’ll get back:
We invest in your growth and wellbeing, so you can bring your best:
- Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.
- Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
- Support that has your back. Our Employee Assistance Programme offers resources for you and your family.
- Health insurance
- Life assurance
- Income protection
At Super Group, your experience matters. We’re honest, fair, and focused on helping you succeed – and your work will have real impact from day one.
CRM Executive - Spanish speaking employer: Betway Global
At Betway, part of the NYSE-listed Super Group, we pride ourselves on fostering a dynamic and inclusive work culture that champions growth and innovation. As a CRM Executive in our vibrant Guernsey office, you'll enjoy unparalleled opportunities for professional development, a supportive environment that values your contributions, and the chance to make a significant impact in the fast-paced world of online gaming. Join us and supercharge your career while being part of a team that celebrates diversity and creativity.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive - Spanish speaking
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already at Betway. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research Betway’s latest campaigns and be ready to discuss how you can contribute to their CRM strategies. Show them you’re not just another candidate!
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources to get comfortable with common questions. The more you practice, the more confident you'll feel when it’s showtime.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a quick thank-you email. It shows your enthusiasm and keeps you fresh in their minds. Plus, it’s a great way to reiterate your interest in the role.
We think you need these skills to ace CRM Executive - Spanish speaking
Some tips for your application 🫡
Show Your Passion for CRM:When writing your application, let your enthusiasm for CRM shine through! Share specific examples of how you've optimised customer experiences in the past. We love seeing candidates who are genuinely excited about making an impact.
Tailor Your Application:Make sure to customise your CV and cover letter for the CRM Executive role. Highlight relevant skills and experiences that align with our job description. This shows us you’ve done your homework and are serious about joining our team!
Be Clear and Concise:We appreciate clear communication, so keep your application straightforward. Avoid jargon and get straight to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy – just a few clicks and you’re done!
How to prepare for a job interview at Betway Global
✨Know Your CRM Inside Out
Make sure you understand the fundamentals of Customer Relationship Management, especially in the context of sports betting. Familiarise yourself with key metrics like retention rates and player value, as well as how to optimise campaigns for different customer segments.
✨Showcase Your Language Skills
Since fluency in Spanish and English is crucial for this role, be prepared to demonstrate your language skills during the interview. You might be asked to discuss your experience in both languages, so practice articulating your thoughts clearly and confidently in both.
✨Bring Examples of Your Work
Prepare specific examples of past CRM campaigns you've executed or contributed to. Highlight your role in these projects, the strategies you employed, and the results achieved. This will show your potential employer that you have hands-on experience and can deliver results.
✨Understand the Industry Landscape
Do your homework on the online gaming and sports betting industry. Be ready to discuss current trends, competitor strategies, and regulatory challenges. This knowledge will not only impress your interviewers but also demonstrate your genuine interest in the role and company.
