Product Designer in City of London

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands. At Betway, we’re driven by a shared vision to become the global leader in the online sports betting and casino industry. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain are constantly expanding and evolving.

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. Every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

As a Product Designer you will use user and business research to inform the design process, align solutions with the product vision, iterate based on user feedback, and collaborate across teams to ensure design, user needs, and business goals are aligned.

What you’ll be doing:

• Improve the experience: Leverage advanced data tools to monitor product performance, identify areas of improvement, and implement strategic adjustments.
• Apply your deep understanding of digital products to introduce impactful changes—whether minor refinements or major enhancements—to elevate the user experience.
• Approach challenges with a forward‑thinking mindset, identifying untapped opportunities and envisioning their future potential.
• Examine problems from diverse perspectives, uncovering creative and unconventional solutions to drive meaningful innovation.
• Meet the customer: Develop a deep understanding of your target audience by actively engaging with their needs, challenges, and aspirations.
• Translate customer insights into intuitive, thoughtful design solutions that address pain points and amplify positive experiences.
• Conduct thorough user research with a clear methodology, ensuring actionable insights that guide the design process.
• Meet the business: Collaborate effectively with stakeholders to define the core problem, ensuring alignment with business goals and objectives.
• Establish and refine measurable success metrics, using data‑driven methods to track and assess progress.
• Articulate your design decisions with clarity and confidence, supported by comprehensive research, data, and logical reasoning.

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

Essential skills you’ll bring to the table:

• Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively.
• Experience working collaboratively in cross‑functional teams, with a focus on achieving shared goals.
• Expertise in managing multiple projects simultaneously and delivering on time and within scope.
• Exceptional attention to detail, ensuring high standards of quality in all outputs.
• Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations.
• Collaborate with cross‑functional teams to gather requirements and define project objectives to deliver stellar designs.
• Conduct user research to understand user needs, behaviours, and preferences to inform your designs.
• Create intuitive user interfaces based on user‑centered design principles.
• Iterate and refine designs based on feedback and usability testing.
• Stay updated with industry trends and continuously improve design processes.
• Knowledge of data tools and how they inform better outcomes.
• Strong knowledge of user‑centered design principles and best practices.
• Expertise in Figma.
• Ability to create wireframes, prototypes, and visual designs.
• Knowledge of UI animations and how to apply them in the right moments of the user journey.
• Excellent collaboration and communication skills to work effectively with cross‑functional teams.
• Attention to detail and a strong sense of visual aesthetics.
• Familiarity with front‑end development technologies and their impact on design.
• Ability to iterate and adapt designs based on user feedback and usability testing.
• Knowledge of industry trends and emerging technologies in UX/UI design.
• Problem‑solving and critical‑thinking skills to address design challenges.
• Experience creating, maintaining, and improving design systems for consistent and scalable design solutions.

Desirable skills you’ve got up your sleeve:

• In‑depth knowledge of sports betting markets, including odds calculation, betting types and market trends.
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations.
• Familiarity with gambling regulations and compliance requirements in various jurisdictions.
• Experience in developing and executing customer retention strategies.
• Strategic thinking and ability to address challenges effectively.
• Technological curiosity and willingness to explore disruptive ideas.
• Systematic, thoughtful and consistent approach.
• Adaptability and ability to navigate complex processes.
• Attention to detail and passion for pixel‑perfect design.
• Efficiency in eliminating repetitive tasks.
• Curiosity and continuous learning mindset.
• Generalist mindset with wide exposure to digital product creation.
• Empathy for all stakeholders.
• Innovative and boundary‑pushing attitude.

Our values are non‑negotiables:

• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity

What you’ll get back:

• Dedicated learning and development programmes to expand your skills and advance your career.
• Regular, constructive performance feedback through an innovative Performance Tool.
• Employee Assistance programme benefiting you and your family.
• Vitality Health Care.
• Life Assurance & Income Protection.
• Cycle to Work scheme.

At Super Group, diversity is part of our DNA. With teams across 17 countries, 85 nationalities, and 30 languages, we champion a supportive, inclusive and empowering environment wherever you are in the Group. It’s all about putting your experience first and ensuring honesty and fairness in all we do. Here, your growth is supported and your contributions valued. Game on!