At a Glance
- Tasks: Drive mobile marketing for 15+ brands, optimising app visibility and user acquisition.
- Company: Join Super Group, a leading digital gaming company transforming entertainment.
- Benefits: Growth opportunities, health care, employee support, and a vibrant work culture.
- Other info: Dynamic environment with a focus on personal development and career progression.
- Why this job: Be part of an innovative team that makes a real impact in the gaming industry.
- Qualifications: 1+ years in ASO or relevant marketing experience with strong analytical skills.
The predicted salary is between 33075 - 40425 £ per year.
We're Super Group, the NYSE-listed digital gaming company behind some of the world's leading Sports and i Gaming brands, including Betway and Jackpot City.
We're a powerhouse built on decades of expertise and we're changing the game for good.
Our mission is to give our customers a superclass entertainment experience.
Who we're looking for
We're on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us.
At Super Group International, every day is action-packed, and we expect you to bring your A-game.
In return, you'll find a supportive environment where your skills can flourish and your career can soar.
Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.
Why we need you
We're building experiences that wow our customers - and that starts with bold, curious people who want to do work that matters.
If you're hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment.
The ASO Specialist will drive mobile marketing efforts across 15+ brands, promoting i OS and Android apps with a global presence.
Working alongside another ASO team member, this role is responsible for delivering impactful results through user acquisition strategies, conversion rate optimizations, and continuous support for app release and updates.
What you'll do
- You'll take ownership of work that gives us our competitive edge, including:
- Own and optimize our apps across all markets, primarily on the App Store and Play Store.
- Develop and execute ASO strategies to enhance app visibility, increase downloads, and improve conversion rates.
- Optimize metadata including titles, descriptions, keywords, and visual assets, to boost visibility, rankings, and user acquisition.
- Run A/B tests on store assets and analyze results to inform ongoing optimization.
- Drive mobile innovation by staying up to date with the latest ASO trends, platform updates, and industry best practices.
- Conduct in-depth competitor analysis to uncover trends and growth opportunities.
- Collaborate with cross-functional teams to align ASO efforts with regular app release cycles and ensure readiness.
- Support the launch of new apps, features, and updates with tailored ASO strategies.
- Partner with product and marketing teams to drive promotions, including In-App Events.
- Manage multiple projects and timelines while coordinating with relevant stakeholders.
- Maintain strong and effective cross-team collaborations and relationships.
- Briefing, management, and research of projects in relevant systems.
- Maintain app store accounts and manage user access across all platforms.
- The conceptualization and implementation of ideas throughout the business.
- Ensure internal documentation and knowledge bases are regularly updated with new and existing processes.
- Manage communications with suppliers, agencies, and strategic partners.
This list covers your core responsibilities - with plenty of room to stretch, explore and take on new challenges as we grow.
What you'll bring
You're someone who brings
- Minimum 1 years' working experience managing ASO on the App Store and Google Play, or relevant marketing experience.
- Experience managing apps on the App Store and Play Store
- Experience developing and executing successful ASO strategies that drive measurable results.
- Excellent communication skills, with the ability to translate complex ASO results into clear, actionable insights.
- Highly analytical with experience using ASO and app performance tools such as App Tweak, Sensor Tower, App Store Connect, and Google Play Console.
- Proficient in reporting and data visualization using tools like Power BI, Tableau, or Excel.
- Effective cross-functional collaborator, able to work seamlessly with performance marketing, creative, product, and analytics teams.
- Exceptional attention to detail, with strong organizational and prioritization skills
Desirable skills you've got up your sleeve
It would be great if you also have some the following skills
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
- A passion for and knowledge of casino games.
- Experience in i Gaming, regulated industries, or working with fast-paced digital products.
Our values are non-negotiables
Our culture is underpinned by core values that are linked to key behavioural competencies.
Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.
These competencies are
- Ownership and accountability
- Initiating action
- Resilience
- Team orientation
- Integrity
- What you'll get back
We invest in your growth and wellbeing, so you can bring your best
Supergrowth is real here.
Our learning and development programmes give you the tools, training and opportunities to level up fast.
Your progress matters . Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
Support that has your back . Our Employee Assistance Programme offers resources for you and your family.
- Vitality Health Care
- Life Assurance & Income Protection
- Cycle to Work
Ready to feel superclass?
At Super Group, your experience matters. We're honest, fair, and focused on helping you succeed - and your work will have real impact from day one.
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ASO Specialist employer: Betway Global
At Red Interactive, part of the innovative Super Group, we pride ourselves on fostering a dynamic and inclusive work culture that champions personal and professional growth. Located in the vibrant city of London, our team enjoys a supportive environment with comprehensive learning programmes, regular feedback, and a commitment to diversity, ensuring every employee feels valued and empowered to make a meaningful impact in the digital gaming industry.
StudySmarter Expert Advice🤫
We think this is how you could land ASO Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Betway Global and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Betway Global are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Betway Global on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Betway Global. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace ASO Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Betway Global. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Betway Global:Show us that you’ve done your homework! In your application, briefly mention what you admire about Betway Global’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Betway Global
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Betway Global will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Betway Global, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
