Acquisition & Adtech Product Owner

We’re Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands, including Betway and Jackpot City. We’re a powerhouse built on decades of expertise and we’re changing the game for good. Our mission is to give our customers an extraordinary experience.

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Super Group, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

The Acquisition & AdTech Product Owner is responsible for driving customer growth and revenue through the ownership, optimisation, and evolution of digital acquisition products and advertising technology. Sitting at the intersection of marketing, product, data, and commercial strategy, this role ensures that acquisition platforms and AdTech capabilities deliver measurable business outcomes, maximise return on investment, and support scalable growth.

What you’ll do:

• Own the AdTech and marketing measurement roadmap – define a sequenced, outcome-driven roadmap across tracking, attribution, conversion signals and cross-channel reporting, aligned to the commercial priorities of Paid Search, Paid Social, Mobile App Marketing, Affiliate, Display and Programmatic Ads.
• Drive delivery – partner with the Marketing Data & Tracking Lead on delivery cadence, keep work moving against the roadmap, remove ambiguity, and make sure the team is always building the highest-value thing.
• Prioritise and manage the backlog – own a single, transparent, prioritised backlog; write clear requirements, user stories and acceptance criteria; make the trade-off calls between quick wins and longer-term platform investment.
• Monitor implementations – track live tracking feeds, attribution and conversion pipelines, and dashboards for health, adoption and accuracy, working with the engineering team to catch and resolve issues early.
• Extract and prove value – define success metrics for every initiative (e.g. spend optimisation, attribution accuracy, reporting latency, data quality, decision speed), measure realised value, and demonstrate return on the work delivered.
• Report back to business – be the single point of truth for “where are we, what’s next, and what’s it worth”; produce clear roadmap status, value-realised and risk reporting for marketing, analytics, finance and senior leadership.
• Manage stakeholders and expectations – set realistic scope and timelines, communicate risks and dependencies early, run roadmap reviews and showcases, and influence across functions without relying on direct authority.
• Own vendor and partner relationships – manage commercial and technical relationships with our adtech and martech vendors (attribution / MMP, tag management, measurement, data feed and programmatic partners), including SLAs, renewals, roadmap alignment and escalations.
• Spot the next opportunity – stay ahead of the measurement landscape (signal loss, server-side and first-party strategies, identity, clean rooms, MMM and incrementality) and build the business cases that move us forward.

Success Measures:

• Growth in customer acquisition and revenue contribution: Active Players, Open to Active Player conversion rate and CPA (Cost Per Acquisition).
• Effectiveness of AdTech platforms and capabilities.
• Speed and impact of delivered product enhancements.
• Quality of insights and decision-making enabled by data and attribution.

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

What you’ll bring:

• At least 5 years’ experience as a product owner, product/programme manager or marketing technology lead bridging commercial and technical teams – ideally in adtech, martech or digital marketing operations.
• Deep understanding of the digital marketing and paid media ecosystem – Paid Search, Paid Social, Mobile App Marketing, Affiliate, Display and Programmatic Ads – and how channels measure performance (CPA, ROAS, attribution).
• Strong working knowledge of the marketing data and tracking stack: tag management (GTM / server-side GTM), attribution and conversion platforms (e.g. AppsFlyer, Firebase, Google Ads, Meta Ads), data pipelines (e.g. Databricks) and BI/reporting (e.g. Tableau) – fluent enough to challenge and partner with engineers, without needing to build it yourself.
• Proven product ownership: roadmapping, backlog management, prioritisation frameworks, writing requirements and acceptance criteria, and agile delivery.
• A track record of defining success metrics and demonstrating measurable value or ROI from technical implementations.
• Excellent stakeholder management – setting and managing expectations, influencing without authority, and communicating clearly to both technical and non-technical audiences, up to senior leadership.
• Vendor management experience – owning adtech/martech vendor relationships, SLAs, contracts and renewals, and roadmap alignment.
• A solid grasp of privacy and consent, and how regulation and platform changes shape measurement (GDPR, consent management, signal loss).
• Commercially minded, comfortable with data, and able to build a credible business case.
• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends.
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations or experience in high-growth, digital, or subscription-based businesses.

Our values are non-negotiables:

• Ownership and accountability.
• Initiating action.
• Resilience.
• Team orientation.
• Integrity.

What you’ll get back:

• Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.
• Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
• Support that has your back. Our Employee Assistance Programme offers resources for you and your family.

Ready to feel superclass? At Super Group, your experience matters. We’re honest, fair, and focused on helping you succeed – and your work will have real impact from day one.