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- Tasks: Analyse consumer insights and tell engaging stories to shape business strategies.
- Company: Join the family-run Bettys & Taylors Group, home to iconic Yorkshire brands.
- Benefits: Enjoy free meals, profit-sharing bonuses, and a range of development opportunities.
- Why this job: Make a real impact by understanding consumers and driving brand success.
- Qualifications: Strong communication skills and experience with qualitative and quantitative insights.
- Other info: Hybrid working available with excellent career growth in a supportive culture.
The predicted salary is between 28800 - 48000 ÂŁ per year.
Are you passionate about understanding consumers and how their world is evolving? Are you a great storyteller? We want you to help the Taylors of Harrogate business ensure our brilliant brands continue to truly delight consumers now and in the future.
Responsibilities
- The collation and synthesis of a breadth of primary and secondary insights, telling a clear and engaging story that aligns with business priorities and supports strategy & performance.
- Distribution of insights to support projects and embed a customer‑first culture, including establishing and maintaining a central knowledge hub and delivering a Customer Closeness Programme.
- Management and optimisation of secondary insight resources, including agency partnerships.
- Supporting the wider Insight team purpose—generating insights that aid strategic decision‑making, research project support, and budget management.
About You
The successful candidate will be familiar with qualitative and quantitative insight sources and demonstrate exceptional written and verbal communication skills, summarising and presenting insights clearly and persuasively. They will possess strong problem‑solving capability—able to analyse multiple data sets and translate findings into concise, story‑led deliverables aligned to business objectives—and a curious, proactive mindset with commercial and consumer understanding, ideally with experience in FMCG. They will have strong relationship‑building skills, the ability to manage external agency partners, and excellent communication abilities.
Working Pattern
This is a full‑time role, 37.5 hours over five days. Hybrid working is available, with the expectation that the majority of your time is spent in‑person at the Pagoda House site each week.
What We Offer You
All employees receive free meals, drinks and snacks while at work, a discretionary quarterly profit‑share bonus, holiday allowance with the option to buy and (in some cases) sell additional days, company‑wide employee discounts, access to our health cash plan, wellbeing support, company‑funded counselling, and enrolment in the company pension. We also offer a range of development opportunities, including external training programmes, apprenticeships and internal 1:1 coaching schemes.
Great People, Great Culture
We are Bettys & Taylors Group, a family business home to three iconic Yorkshire brands—Yorkshire Tea, Bettys and Taylors of Harrogate. We share a passion for quality, service and doing things properly. Our inclusive culture welcomes applications from all cultures, backgrounds and experiences.
Application & Interview Process
Complete the application form (CV and cover letter). In your cover letter, provide examples that demonstrate your suitability, referring to the requirements in the About You section. The process consists of a competency‑based interview followed by a task. Interviews are planned for late January/early February. We share interview questions in advance to help you prepare. Let us know of any reasonable adjustments you would benefit from at any stage of the process.
Candidates must be able to evidence their Right to Work in the UK. Please note the closing date. We occasionally close vacancies early if we receive a high volume of applications, so we recommend applying as soon as possible to avoid disappointment.
Insights Analyst in Harrogate employer: Bettys & Taylors of Harrogate
Contact Detail:
Bettys & Taylors of Harrogate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Insights Analyst in Harrogate
✨Tip Number 1
Get to know the company inside out! Research Bettys & Taylors of Harrogate, their brands, and their values. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Practice your storytelling skills! Since the role involves presenting insights clearly, think about how you can weave data into engaging narratives. Use examples from your past experiences to illustrate your points during interviews.
✨Tip Number 3
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which can double your chances of landing an interview.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, keep an eye on the closing date and apply early to avoid missing out!
We think you need these skills to ace Insights Analyst in Harrogate
Some tips for your application 🫡
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Make sure to highlight your passion for understanding consumers and how your skills align with the role. Use specific examples that showcase your storytelling abilities and problem-solving skills.
Tailor Your CV: Don’t just send out the same CV for every application. Tailor it to reflect the requirements mentioned in the job description. Emphasise your experience with qualitative and quantitative insights, and make sure to showcase your communication skills.
Showcase Your Curiosity: We love candidates who are curious and proactive! In your application, mention any experiences where you’ve gone above and beyond to understand consumer behaviour or market trends. This will show us that you’re a great fit for our team.
Apply Early!: Don’t wait until the last minute to apply. We sometimes close vacancies early if we get a lot of applications. Head over to our careers page and submit your application as soon as you can to avoid missing out on this fantastic opportunity!
How to prepare for a job interview at Bettys & Taylors of Harrogate
✨Know Your Insights
Before the interview, dive deep into both qualitative and quantitative insights relevant to the FMCG sector. Familiarise yourself with current trends and consumer behaviours that could impact Bettys & Taylors. This will not only show your passion but also your understanding of the industry.
✨Craft Your Story
Since storytelling is key for this role, prepare a few examples where you've successfully translated data into compelling narratives. Think about how you can align these stories with business objectives, showcasing your ability to communicate insights clearly and persuasively.
✨Build Relationships
Highlight your relationship-building skills during the interview. Be ready to discuss how you've managed external agency partners or collaborated with teams in the past. This will demonstrate your capability to foster a customer-first culture and work effectively within a team.
✨Prepare for Competency Questions
Since the interview will include competency-based questions, practice answering them using the STAR method (Situation, Task, Action, Result). Focus on scenarios that showcase your problem-solving skills and how you've used insights to drive strategic decisions.