Insights Analyst in Harrogate

Are you passionate about understanding consumers and how their world is evolving? Are you a great storyteller? Interested in helping the Taylors of Harrogate business ensure our brilliant brands continue to truly delight consumers now and in the future?

We are looking for an Insights Analyst to join our Insight team at Taylors of Harrogate, within the Bettys & Taylors Group. Based at our Pagoda House site in Harrogate, you will be responsible for helping to drive Taylors long-term success by connecting the business to a deep understanding of consumers and the external landscape. This role builds strong relationships, manages insight resources effectively, and transforms rich insights into clear, actionable stories, aligned with business priorities and inspiring customer-first decisions.

Primary responsibilities:

• The collation and synthesis of a breadth of primary and secondary insights, which tell a clear and engaging story, aligned to business priorities and supporting business strategy & performance.
• Distribution of insights to support projects and aid embedding of a customer first culture, including establishing and maintaining a central knowledge hub and delivering a Customer Closeness Programme.
• Management and optimisation of secondary insight resources to include agency partnerships.
• Supporting the wider Insight team purpose (to generate insights that aid strategic decision making), to include research project support & budget management.

About you

The successful candidate will need to be familiar with qualitative and quantitative insight sources and demonstrate exceptional written and verbal communication skills with the ability to summarise and present insights clearly and persuasively. They will require strong problem-solving capability – able to analyse multiple data sets and translate findings into concise, story-led deliverables aligned to business objectives and have a curious and proactive mindset with commercial and consumer understanding, ideally with experience in FMCG. They will require strong relationship building skills, the ability to manage external agency partners, and excellent communication skills.

Working pattern

This is a full-time role working 37.5 hours over five days. This role can accommodate hybrid working and flexibility, with the expectation that the majority of your time is spent in-person at the Pagoda House site each week. If you want to discuss the working pattern, please provide more details in your application.

What we offer you

As a minimum, all our employees receive free meals, drinks and snacks while at work, a discretionary quarterly profit-share bonus, holiday allowance with the option to buy and (in some cases) sell additional days, company-wide employee discounts, access to our health cash plan, wellbeing support, company funded counselling, and enrolment in the company pension. We also offer a range of development opportunities no matter your role and ambitions. We encourage everyone to explore what makes them the best version of themselves, and we do this through external training programmes, apprenticeships and internal 1:1 coaching schemes.

Great People, Great Culture

We are Bettys & Taylors Group. Our family business is home to three iconic Yorkshire brands – Yorkshire Tea, Bettys and Taylors of Harrogate. Together we share a passion for quality, service and doing things properly. We are driven by our purpose and our values, and we believe our people are what set us apart. We welcome applications from all cultures, backgrounds, and experiences and we are committed to offering an inclusive culture where everyone can thrive.

Application & Interview Process

Please complete the application form to apply for this role, this consists of a CV and a cover letter. In your cover letter, please provide examples that may make you well-suited to this job, you should refer to the requirements mentioned in the 'About You' section. There will be a two-stage process consisting of a competency-based interview followed by a task. Interviews are planned for late January/early February. We share interview questions in advance to help you prepare and be at your best. Please don’t hesitate to let us know of any reasonable adjustments which you would benefit from, at any stage of the process. The hiring manager will pick up any information provided in your application and talk to you about what could support you.

Candidates must be able to evidence their Right to Work in the UK. If you would like more information about this please visit the government website. We are not a sponsor licence holder, so we are unable to sponsor under the Skilled Worker route. Please note the closing date. We occasionally close vacancies early if we receive a high volume of applications, we recommend you apply as soon as possible to avoid disappointment.