At a Glance
- Tasks: Lead the design vision for our mobile app and enhance player experiences.
- Company: Betty, a pioneering entertainment company in online gaming.
- Benefits: Competitive salary, career development, and a fun team environment.
- Other info: Join a dynamic team in a modern office space.
- Why this job: Shape the future of online casinos with innovative design and a passionate team.
- Qualifications: Proven leadership in mobile design and strong UI/UX expertise.
The predicted salary is between 80000 - 100000 € per year.
Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale-up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, setting a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritise our players' safety and enjoyment above everything else.
Our Values:
- We are honest - we value honesty in all aspects.
- Bring the Olives - we offer premium customer experience.
- Think Big - we believe in always striving for more.
Role Overview:
This role owns product design for Betty’s flagship native mobile app. You’ll be responsible for the end-to-end design of the player experience, from core journeys through to the details that shape how the product feels day to day. As a VP, this is about more than execution. You’ll set the vision for product design, define what great looks like, and build the team and environment needed to deliver it. Design should be a driver of engagement, retention, and growth.
Key Responsibilities:
- Own the product design vision for our native mobile experience.
- Set and maintain a high bar for UI and UX quality across the app.
- Build, lead and scale a high-performing product design team.
- Work closely with Product, Engineering and LiveOps to shape the roadmap and player experience.
- Drive measurable improvements in engagement, retention and conversion through design.
- Establish clear design principles, systems and ways of working.
- Ensure consistency across the product while continuing to evolve the experience.
- Act as the design voice at leadership level, influencing direction and decision making.
Requirements:
- VP or Head of Design leadership experience within mobile-first products.
- A strong point of view on product design and the ability to set direction, not just follow it.
- Deep understanding of UI and UX with a track record of shipping high-quality mobile experiences.
- Experience owning design outcomes at a business level, not just team delivery.
- Proven ability to build and scale teams while maintaining quality.
- Comfort operating in fast-moving environments with high ownership.
- Strong stakeholder management, able to influence Product, Engineering and leadership.
What we offer:
- Competitive salary.
- Career and skills development opportunities.
- Fun and collaborative team environment.
- New modern office space.
You must have the right to work in the UK. We are unable to offer visa sponsorship.
VP of Design | Betty CA employer: Betty
Betty is an exceptional employer that champions innovation and inclusivity within the entertainment industry. Located in Canada, we offer a dynamic work culture where creativity thrives, alongside competitive salaries and ample opportunities for career growth. Join us to be part of a collaborative team dedicated to redefining the online casino experience while prioritising player safety and enjoyment.
StudySmarter Expert Advice🤫
We think this is how you could land VP of Design | Betty CA
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Betty. Use LinkedIn to connect and engage with them. A friendly chat can sometimes lead to opportunities that aren’t even advertised!
✨Tip Number 2
Show off your design chops! Create a portfolio that highlights your best work, especially projects that align with mobile-first products. When you get the chance to chat with the team, make sure to discuss how your vision aligns with Betty's mission.
✨Tip Number 3
Prepare for interviews by understanding Betty’s values and how they relate to your design philosophy. Think about examples from your past that demonstrate honesty, premium customer experience, and thinking big. This will show you’re a perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Betty team. Let’s make this happen together!
We think you need these skills to ace VP of Design | Betty CA
Some tips for your application 🫡
Show Your Passion for Design:When you're writing your application, let your love for design shine through! Share specific examples of how you've shaped user experiences in the past and why you’re excited about redefining online gaming with us at Betty.
Tailor Your Application:Make sure to customise your CV and cover letter to reflect our values and the role. Highlight your experience in mobile-first products and how you’ve driven engagement and retention through design. We want to see how you fit into our vision!
Be Clear and Concise:Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills. Remember, we appreciate honesty and clarity in all aspects!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our innovative team!
How to prepare for a job interview at Betty
✨Know Your Design Vision
Before the interview, take some time to articulate your design vision clearly. Betty is looking for someone who can set direction and not just follow it. Be ready to discuss how you would approach product design for their mobile app and what principles you would establish to ensure a high-quality user experience.
✨Showcase Your Leadership Skills
As a VP of Design, you'll need to demonstrate your ability to build and lead a high-performing team. Prepare examples of how you've successfully scaled teams in the past while maintaining quality. Highlight your experience in influencing stakeholders across Product, Engineering, and leadership levels.
✨Understand the Industry
Familiarise yourself with the online casino and mobile gaming landscape. Knowing the latest trends and challenges in this space will help you speak confidently about how you can drive engagement, retention, and conversion through design at Betty. It shows you're not just a designer but also a strategic thinker.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and design thinking. Think about how you would handle specific challenges related to user experience or team dynamics. Practising these scenarios will help you articulate your thought process and decision-making skills effectively.
