At a Glance
- Tasks: Drive user acquisition strategies and optimise campaigns across web and mobile platforms.
- Company: Betty, an innovative entertainment company redefining online casinos and casual gaming.
- Benefits: Career development, fun team culture, and a modern office space.
- Other info: Fast-paced environment with opportunities to learn and grow in a dynamic team.
- Why this job: Join a pioneering company and make a real impact in the gaming industry.
- Qualifications: 3+ years in performance marketing with strong analytical and communication skills.
The predicted salary is between 40000 - 55000 £ per year.
Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale-up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, setting a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritise our players' safety and enjoyment above everything else.
About the role
We are looking for a strong performance marketing professional to support and execute user acquisition strategies across web, mobile app, or both, depending on experience. This role is ideal for someone with a solid background in paid acquisition, campaign optimisation, and performance analysis. Experience in mobile app acquisition is highly valued, but we are also open to candidates with strong web acquisition experience who are comfortable working with funnels, tracking, and conversion performance.
Key Responsibilities
- Support the User Acquisition Lead in planning and implementing user acquisition strategies across web, app, or both.
- Execute, optimise, analyse, and report on campaign performance across digital advertising platforms.
- Collaborate with internal and external design teams to produce engaging and high-performing advertising content.
- Bring forward innovative campaign ideas and coordinate with stakeholders to execute them effectively.
- Monitor performance across the full acquisition funnel, including traffic quality, conversion, registration, and deposit performance.
- Work with tracking and analytics tools to ensure campaigns are measured accurately across web and/or app journeys.
- Develop expertise in the North American gambling market while collaborating with a diverse team of experts.
We are looking for:
- 3+ years of hands-on experience in user acquisition, performance marketing, or paid media, ideally across web, app, or both.
- Experience managing and optimising campaigns across digital ad platforms such as Meta, Google, TikTok, programmatic, affiliate, or other paid channels.
- Strong understanding of performance marketing metrics, funnel optimisation, campaign testing, and revenue growth.
- Experience with mobile app acquisition is a strong advantage, including working with AppsFlyer or another MMP.
- For app-focused candidates: good understanding of iOS tracking, SKAN reporting, and non-consented user measurement.
- For web-focused candidates: experience with GA4, event setup, custom reports, tracking troubleshooting, and web conversion analysis.
- Strong analytical mindset with the ability to turn campaign data into clear insights and actions.
- Excellent communication skills and the ability to work cross-functionally with marketing, product, analytics, design, and external partners.
- A proven track record of executing performance marketing strategies that contribute to revenue growth.
- Fluency in written and spoken English.
- Ability to adapt quickly and perform well in a fast-paced environment.
- Experience in iGaming, gaming, fintech, or another highly regulated digital industry.
- Familiarity with data visualisation tools such as Tableau or Power BI.
- Experience with AppsFlyer, Adjust, Branch, Firebase, GA4, GTM, or similar tracking and analytics tools.
- Understanding of North American markets, especially Canada or the US.
What we offer:
- Career and skills development opportunities.
- Fun and collaborative team environment.
- New modern office space.
Performance Marketer employer: Betty
At Betty, we pride ourselves on being an innovative scale-up in the entertainment industry, where our commitment to ethical gaming practices and player safety creates a unique work environment. As a Performance Marketer, you'll thrive in a fun and collaborative team atmosphere, with ample opportunities for career growth and skills development, all within our modern office space in Canada. Join us in redefining the online casino experience while enjoying the benefits of working for a company that values honesty, creativity, and inclusivity.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketer
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Betty and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Betty are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Betty on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Betty. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketer
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Betty. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Betty:Show us that you’ve done your homework! In your application, briefly mention what you admire about Betty’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Betty
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Betty will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Betty, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
