At a Glance
- Tasks: Drive product innovation and enhance player experiences in a dynamic gaming environment.
- Company: Betty, a pioneering entertainment company redefining online casinos and mobile gaming.
- Benefits: Career development, fun team culture, and a modern office space in London.
- Other info: Hybrid work model with 3 days in the office, no visa sponsorship available.
- Why this job: Make a real impact on player engagement and retention in a fast-paced industry.
- Qualifications: Strong product building experience, ideally in gaming or consumer products.
The predicted salary is between 80000 - 100000 € per year.
Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale-up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, setting a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritise our players' safety and enjoyment above everything else.
Our Values:
- We are honest - we value honesty in all aspects.
- Bring the Olives - we offer premium customer experience.
- Think Big - we believe in always striving for more.
Role Overview
Working Hybrid 3 days in office Tues-Thurs out of our new London, Old Street Office. This role will drive product innovation through experimentation, creative thinking and deep understanding of player behaviour. As VP of Product - Play, you’ll be responsible for shaping the experiences that directly impact engagement, retention and long-term revenue. You’ll define what we build, why we build it, and how it performs whilst working closely with LiveOps, Data and Engineering to continuously evolve the player journey. This is a high ownership role with real influence, where strong product thinking and fast decision making will directly translate into measurable business impact.
Key Responsibilities:
- Own product strategy across Play
- Drive engagement, retention and overall player experience
- Partner closely with LiveOps on promos, events and content
- Push teams from task execution to real problem solving
- Set standards for product thinking and decision making
- Work cross-functionally to deliver meaningful player outcomes
Requirements:
- Strong product builder background and experience
- Background in gaming (ideal) or consumer products with strong engagement focus
- Experience shaping clear product strategy, not just delivery
- Comfortable making decisions in ambiguity
- Ability to work within a fast-paced environment
- Strong understanding of player/user behaviour, engagement and retention
Nice to have: iGaming experience
What we offer:
- Career and skills development opportunities
- Fun and collaborative team environment
- New modern office space
Please note, we are unable to offer visa sponsorship for this role. Candidates must have the right to work in the UK at the time of application.
VP of Product (Play) | Betty CA in London employer: Betty
Betty is an exceptional employer that champions innovation and creativity in the gaming industry, offering a dynamic work environment in our new London office. With a strong commitment to employee growth, we provide ample opportunities for career development while fostering a fun and collaborative culture that prioritises ethical gaming practices. Join us to be part of a pioneering team that values honesty, inclusivity, and a premium customer experience.
StudySmarter Expert Advice🤫
We think this is how you could land VP of Product (Play) | Betty CA in London
✨Tip Number 1
Network like a pro! Reach out to people in the gaming and entertainment industry, especially those who work at companies like Betty. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your passion for product innovation! When you get the chance to meet with potential employers, share your ideas on how to enhance player experiences. This will demonstrate your understanding of player behaviour and your commitment to the role.
✨Tip Number 3
Prepare for interviews by diving deep into Betty's values and mission. Think about how your experience aligns with their focus on honesty, premium customer experience, and ethical gaming practices. This will help you stand out as a candidate who truly gets what they’re about.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Betty team and contributing to their exciting journey.
We think you need these skills to ace VP of Product (Play) | Betty CA in London
Some tips for your application 🫡
Show Your Passion for Gaming:When you're writing your application, let your love for gaming shine through! Share any relevant experiences or projects that highlight your enthusiasm for the industry. We want to see how you connect with our mission of redefining the online casino experience.
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language to describe your skills and experiences, especially those that relate to product strategy and player engagement. We appreciate a well-structured application that makes it easy for us to see your potential.
Highlight Your Problem-Solving Skills:Since this role is all about driving innovation and solving real problems, make sure to include examples of how you've tackled challenges in the past. We love seeing candidates who can think big and push boundaries, so don’t hold back!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Betty!
How to prepare for a job interview at Betty
✨Know Your Product Inside Out
Before the interview, dive deep into Betty's product offerings and understand how they stand out in the online gaming industry. Familiarise yourself with their mission to redefine the online casino experience and think about how your background in product strategy can align with their goals.
✨Showcase Your Problem-Solving Skills
Prepare examples from your past experiences where you’ve driven engagement and retention through innovative product strategies. Highlight how you’ve moved teams from task execution to real problem-solving, as this aligns perfectly with what Betty is looking for.
✨Emphasise Collaboration
Since the role requires working closely with LiveOps, Data, and Engineering, be ready to discuss how you’ve successfully collaborated across different teams in the past. Share specific instances where cross-functional teamwork led to meaningful player outcomes.
✨Be Ready for Ambiguity
Betty operates in a fast-paced environment, so prepare to discuss how you make decisions in uncertain situations. Think of examples where you’ve thrived despite ambiguity and how that has positively impacted your previous projects.
