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- Tasks: Drive product innovation and enhance player experiences in a dynamic gaming environment.
- Company: Betty, a pioneering entertainment company redefining online casinos and mobile gaming.
- Benefits: Competitive salary, premium health insurance, and career development opportunities.
- Other info: Join a fun, collaborative team in a modern office space in London.
- Why this job: Make a real impact on player engagement and retention in a fast-paced industry.
- Qualifications: Strong product building background with experience in gaming or consumer products.
The predicted salary is between 80000 - 100000 £ per year.
About Us: Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.
Our Values: We are honest - we value honesty in all aspects. Bring the Olives - we offer premium customer experience. Think Big - we believe in always striving for more.
Role Overview: Working Hybrid 3 days in office Tues-Thurs out of our new London, Old street Office. This role will drive product innovation through experimentation, creative thinking and deep understanding of player behaviour. As VP of Product - Play, you’ll be responsible for shaping the experiences that directly impact engagement, retention and long-term revenue. You’ll define what we build, why we build it, and how it performs whilst working closely with LiveOps, Data and Engineering to continuously evolve the player journey. This is a high ownership role with real influence, where strong product thinking and fast decision making will directly translate into measurable business impact.
Key Responsibilities:
- Own product strategy across Play
- Drive engagement, retention and overall player experience
- Partner closely with LiveOps on promos, events and content
- Push teams from task execution to real problem solving
- Set standards for product thinking and decision making
- Work cross-functionally to deliver meaningful player outcomes
Requirements:
- Strong product builder background and experience
- Background in gaming (ideal) or consumer products with strong engagement focus
- Experience shaping clear product strategy, not just delivery
- Comfortable making decisions in ambiguity
- Ability to work within a fast paced environment
- Strong understanding of player/user behaviour, engagement and retention
Nice to have:
- iGaming experience
- CRM / lifecycle / MarTech exposure
What we offer:
- Competitive salary
- Premium Health insurance
- Career and skills development opportunities
- Fun and collaborative team environment
- New modern office space
Please note, we are unable to offer visa sponsorship for this role. Candidates must have the right to work in the UK at the time of application.
VP of Product (Play) in London employer: Betty
Contact Detail:
Betty Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP of Product (Play) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Betty or similar companies. A friendly chat can open doors and give you insights that might just set you apart from other candidates.
✨Tip Number 2
Show off your passion for gaming! When you get the chance to speak with someone from the company, share your thoughts on player engagement and retention strategies. This will demonstrate your understanding of the role and your enthusiasm for the industry.
✨Tip Number 3
Prepare for interviews by thinking about real-world examples of product innovation you've been involved in. Be ready to discuss how you’ve driven engagement and retention in past roles – this is key for a VP of Product position!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Betty and contributing to our mission.
We think you need these skills to ace VP of Product (Play) in London
Some tips for your application 🫡
Show Your Passion for Gaming: When you're writing your application, let your love for gaming shine through! We want to see how your background and experiences align with our mission to redefine the online casino experience. Make it personal and relatable!
Be Clear About Your Product Strategy Experience: We’re looking for someone who can shape product strategy, not just deliver it. In your application, highlight specific examples where you've defined what to build and why. This will show us you’ve got the right mindset for this role.
Demonstrate Your Problem-Solving Skills: We value creativity and innovation, so don’t shy away from sharing instances where you’ve tackled challenges head-on. Use your application to illustrate how you’ve pushed teams from task execution to real problem-solving.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Betty!
How to prepare for a job interview at Betty
✨Know Your Product Inside Out
Before the interview, dive deep into Betty's product offerings and understand their unique selling points. Familiarise yourself with the latest trends in online gaming and how they relate to player behaviour. This will help you articulate how your vision aligns with their mission of redefining the online casino experience.
✨Showcase Your Strategic Thinking
Prepare to discuss your previous experiences in shaping product strategies, especially in fast-paced environments. Be ready to share specific examples where your decisions led to measurable outcomes, particularly in engagement and retention. This will demonstrate your ability to think big and drive meaningful player experiences.
✨Emphasise Collaboration Skills
Since the role involves working closely with LiveOps, Data, and Engineering teams, highlight your experience in cross-functional collaboration. Share instances where you successfully partnered with different departments to solve complex problems or launch successful products. This shows you can push teams from task execution to real problem solving.
✨Be Ready for Ambiguity
Given the fast-paced nature of the gaming industry, be prepared to discuss how you've navigated uncertainty in past roles. Share examples of how you made informed decisions despite limited information, showcasing your comfort with ambiguity and your ability to adapt quickly to changing circumstances.