At a Glance
- Tasks: Drive user acquisition strategies and optimise campaigns across digital platforms.
- Company: Betty, a pioneering entertainment company in online gaming.
- Benefits: Competitive salary, premium health insurance, and career development opportunities.
- Other info: Dynamic work environment with a focus on collaboration and innovation.
- Why this job: Join a fun team redefining the online casino experience with ethical gaming practices.
- Qualifications: 3+ years in performance marketing with strong analytical and communication skills.
The predicted salary is between 60750 - 74250 £ per year.
About Us
Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.
Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.
Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely.
We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.
Our Values
- We are honest - we value honesty in all aspects.
- Bring the Olives - we offer premium customer experience.
- Think Big - we believe in always striving for more.
About the role
We are looking for a strong performance marketing professional to support and execute user acquisition strategies across web.
This role is ideal for someone with a solid background in paid acquisition, campaign optimization, and performance analysis.
Experience in mobile app acquisition is highly valued, but we are also open to candidates with strong web acquisition experience who are comfortable working with funnels, tracking, and conversion performance.
Key Responsibilities
- Support the User Acquisition Lead in planning and implementing user acquisition strategies across web.
- Execute, optimize, analyze, and report on campaign performance across digital advertising platforms.
- Collaborate with internal and external design teams to produce engaging and high-performing advertising content.
- Bring forward innovative campaign ideas and coordinate with stakeholders to execute them effectively.
- Monitor performance across the full acquisition funnel, including traffic quality, conversion, registration, and deposit performance.
- Work with tracking and analytics tools to ensure campaigns are measured accurately across web and/or app journeys.
- Develop expertise in the North American gambling market while collaborating with a diverse team of experts.
We are looking for
- 3+ years of hands-on experience in user acquisition, performance marketing, or paid media, across web.
- Experience managing and optimizing campaigns across digital ad platforms such as Meta, Google, Tik Tok, programmatic, affiliate, or other paid channels.
- Strong understanding of performance marketing metrics, funnel optimization, campaign testing, and revenue growth.
- Experience with GA4, event setup, custom reports, tracking troubleshooting, and web conversion analysis.
- Strong analytical mindset with the ability to turn campaign data into clear insights and actions.
- Excellent communication skills and the ability to work cross-functionally with marketing, product, analytics, design, and external partners.
- A proven track record of executing performance marketing strategies that contribute to revenue growth.
- Fluency in written and spoken English.
- Ability to adapt quickly and perform well in a fast-paced environment.
Nice to have
- Experience in i Gaming, gaming, fintech, or another highly regulated digital industry.
- Familiarity with data visualization tools such as Tableau or Power BI.
- Experience with Apps Flyer, Adjust, Branch, Firebase, GA4, GTM, or similar tracking and analytics tools.
- Understanding of North American markets, especially Canada or the US.
What we offer
- Competitive salary
- Premium Health insurance
- Career and skills development opportunities
- Fun and collaborative team environment
- New modern office space
At this time, we are unable to sponsor work visas for this position.
Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.
We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of age, disability, gender, gender identity or expression, marital or civil partnership status, pregnancy or maternity, race, religion or belief, or sexual orientation.
Performance Marketing Manager -Web | Betty CA in London employer: Betty
As a Senior Technical Product Manager at our corporate office, you'll thrive in a dynamic and collaborative environment that values honesty and innovation. We offer competitive salaries, premium health insurance, and ample opportunities for career and skills development, all while working on exciting projects that shape the future of our LiveOps platform across multiple regulated markets. Join us to be part of a team that not only thinks big but also prioritises a premium customer experience.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager -Web | Betty CA in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Betty and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Betty are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Betty on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Betty. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Manager -Web | Betty CA in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Betty. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Betty:Show us that you’ve done your homework! In your application, briefly mention what you admire about Betty’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Betty
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Betty will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Betty, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
