At a Glance
- Tasks: Lead user acquisition strategy across web and mobile platforms, driving performance and team development.
- Company: Betty CA, an innovative entertainment company redefining online casino experiences.
- Benefits: Competitive salary, premium health insurance, and career development opportunities.
- Other info: Fun, collaborative environment with modern office space.
- Why this job: Join a fast-paced team and make a real impact in the gaming industry.
- Qualifications: 7+ years in user acquisition with strong leadership and analytical skills.
The predicted salary is between 72000 - 88000 £ per year.
About Us
Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.
Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.
Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely.
We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.
Our Values
- We are honest
- we value honesty in all aspects.
- Bring the Olives
- we offer premium customer experience.
- Think Big
- we believe in always striving for more.
About the Role
We are looking for an experienced
Head of User Acquisition to lead our acquisition strategy and team across Web, i OS and Android.
This is a senior leadership role responsible for scaling new customer acquisition while maintaining strong efficiency and player quality.
You will own channel strategy, budgets, performance and team development across a large and sophisticated UA operation.
The ideal candidate combines deep performance marketing expertise with strong commercial judgement, analytical thinking and proven experience leading high-performing teams.
Key Responsibilities
- Own the User Acquisition strategy across
Web, i OS and Android .
- Lead, develop and manage the UA team, setting clear priorities, targets and areas of ownership.
- Own significant acquisition budgets and allocate investment across channels based on performance and growth opportunities.
- Drive performance across major acquisition platforms including Google, Meta, Apple Ads, programmatic and emerging channels.
- Own key acquisition KPIs including customer volume, CAC, conversion, player quality and ROAS.
- Identify new channels, partners and growth opportunities while continuously improving the existing channel mix.
- Work closely with CRO, Creative, Analytics, Product and Marketing to improve the full acquisition journey.
- Build a strong testing culture across media, audiences, creative, landing experiences and new acquisition opportunities.
- Ensure measurement, attribution and reporting provide a reliable view of performance and support effective decision-making.
- Communicate performance, opportunities, risks and recommendations clearly to senior leadership.
Requirements
- 7+ years of experience in User Acquisition, Performance Marketing or a closely related field.
- Significant experience managing large-scale paid acquisition across both web and mobile apps .
- Proven experience leading and developing performance marketing teams.
- Deep knowledge of major acquisition platforms such as Google, Meta and Apple Ads.
- Strong understanding of mobile attribution, measurement and performance analytics.
- Experience managing substantial budgets with clear commercial accountability.
- Strong analytical and strategic thinking, with the ability to move comfortably between high-level strategy and channel-level performance.
- Excellent stakeholder management and communication skills.
- Ability to operate effectively in a fast-paced, high-growth environment.
- Fluency in written and spoken English.
Nice to Have
- Experience in i Gaming or online gaming.
- Experience in another high-scale digital sector such as fintech, subscriptions, e-commerce or mobile gaming.
- Experience with programmatic app acquisition and a broad mix of paid media channels.
- Familiarity with regulated advertising environments.
What we offer
- Competitive salary
- Premium Health insurance
- Career and skills development opportunities
- Fun and collaborative team environment
- New modern office space
At this time, we are unable to sponsor work visas for this position.
Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.
We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of age, disability, gender, gender identity or expression, marital or civil partnership status, pregnancy or maternity, race, religion or belief, or sexual orientation.
Head of User Acquisition | Betty CA in London employer: Betty
As a Senior Technical Product Manager at our corporate office, you'll thrive in a dynamic and collaborative environment that values honesty and innovation. We offer competitive salaries, premium health insurance, and ample opportunities for career and skills development, all while working on exciting projects that shape the future of our LiveOps platform across multiple regulated markets. Join us to be part of a team that not only thinks big but also prioritises a premium customer experience.
