At a Glance
- Tasks: Lead the charge in optimising user registration and payment flows across platforms.
- Company: Betty, a pioneering entertainment company redefining online gaming experiences.
- Benefits: Competitive salary, performance bonuses, and career development opportunities.
- Other info: Join a fun, collaborative team in a modern office space.
- Why this job: Make a real impact in a fast-paced, innovative environment focused on ethical gaming.
- Qualifications: 6+ years in CRO, strong analytics skills, and experience with web and mobile optimisation.
The predicted salary is between 60000 - 80000 £ per year.
About Us: Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale-up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritise our players' safety and enjoyment above everything else.
Our Values: We are honest - we value honesty in all aspects. Bring the Olives - we offer premium customer experience. Think Big - we believe in always striving for more.
About the role: We're looking for a senior, hands-on CRO Lead to own the acquisition funnel - from a visitor's first landing through to their first deposit. This is an individual-contributor role focused on execution: you design the experiments, spec them for a shared development team to build, and measure the results yourself. Your flagship goal is getting more people who start registering to finish, across all three platforms: iOS app, Android app, and Web.
Key Responsibilities:
- Own registration completion, by platform (flagship): drive registration-start to registration-complete on iOS app, Android app, and Web, diagnosing and fixing each flow on its own terms, including Ontario identity-verification friction.
- Own visit to registration-start: optimise the home and landing pages so more visitors begin registering, tailoring the experience by traffic source, campaign, and device where it moves the number.
- Own deposit conversion: reduce friction on the path from registration to first deposit, working with Payments on methods and flow.
- Own the experiment pipeline: turn funnel data into hypotheses, design A/B and multivariate tests, write clear specs for the development team, and prioritise hard so the highest-impact tests ship first.
- Own measurement and honest read-outs: set success metrics and guardrails before each test, keep tracking clean (GTM and/or Segment), analyse in GA and Tableau, and keep a library of validated learnings so the team stops re-testing settled questions.
- Own reporting and stakeholder alignment: present test plans, results, and recommendations to the business, and align marketing, product, design, and dev behind the roadmap.
Requirements:
- Experience optimising across both web and native mobile apps (iOS and Android), with a clear understanding of how registration and payment flows differ across them.
- Familiarity with KYC or identity-verification friction is an advantage.
- 6+ years hands-on in CRO or experimentation, with a track record of measurable funnel improvements in a fast-paced, digital-first business.
- Online gaming, fintech, or e-commerce experience is a strong plus.
- Strong experiment design: A/B and multivariate testing, sample sizing, guardrail metrics, and the discipline to read results honestly, including when a test is inconclusive.
- Hands-on analytics: GA and Tableau, with clean event tracking via GTM and/or Segment. You can measure your own tests end to end.
- Comfortable designing experiments and specifying them clearly for engineers to build, then owning the analysis.
- A real grasp of user behaviour, UX, and the psychology of decision-making, applied to sign-up and payment flows.
- Strong communication and the ability to influence cross-functional teams, since development support is shared across priorities.
- A results-oriented mindset that balances rigorous thinking with shipping.
- SQL is an advantage, and familiarity with AGCO / Ontario iGaming rules is an advantage.
What we offer:
- Competitive salary
- Performance-based bonus
- Career and skills development opportunities
- Fun and collaborative team environment
- New modern office space
Conversion Rate Optimization Manager | Betty CA in London employer: Betty
Betty is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for innovative thinkers in the heart of Greater London. With a strong emphasis on career development, employees are encouraged to grow their skills and take on new challenges while contributing to impactful brand strategies. The company's commitment to creativity and excellence makes it an ideal place for those seeking meaningful and rewarding employment in the entertainment industry.
