At a Glance
- Tasks: Lead the charge in optimising user registration and payment flows across platforms.
- Company: Betty, a pioneering entertainment company redefining online gaming experiences.
- Benefits: Competitive salary, performance bonuses, and career development opportunities.
- Other info: Join a fun, collaborative team in a modern office space.
- Why this job: Make a real impact in a fast-paced, innovative environment focused on ethical gaming.
- Qualifications: 6+ years in CRO, strong analytics skills, and experience with web and mobile optimisation.
The predicted salary is between 60000 - 80000 £ per year.
About Us: Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale-up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritise our players' safety and enjoyment above everything else.
Our Values: We are honest - we value honesty in all aspects. Bring the Olives - we offer premium customer experience. Think Big - we believe in always striving for more.
About the role: We're looking for a senior, hands-on CRO Lead to own the acquisition funnel - from a visitor's first landing through to their first deposit. This is an individual-contributor role focused on execution: you design the experiments, spec them for a shared development team to build, and measure the results yourself. Your flagship goal is getting more people who start registering to finish, across all three platforms: iOS app, Android app, and Web.
Key Responsibilities:
- Own registration completion, by platform (flagship): drive registration-start to registration-complete on iOS app, Android app, and Web, diagnosing and fixing each flow on its own terms, including Ontario identity-verification friction.
- Own visit to registration-start: optimise the home and landing pages so more visitors begin registering, tailoring the experience by traffic source, campaign, and device where it moves the number.
- Own deposit conversion: reduce friction on the path from registration to first deposit, working with Payments on methods and flow.
- Own the experiment pipeline: turn funnel data into hypotheses, design A/B and multivariate tests, write clear specs for the development team, and prioritise hard so the highest-impact tests ship first.
- Own measurement and honest read-outs: set success metrics and guardrails before each test, keep tracking clean (GTM and/or Segment), analyse in GA and Tableau, and keep a library of validated learnings so the team stops re-testing settled questions.
- Own reporting and stakeholder alignment: present test plans, results, and recommendations to the business, and align marketing, product, design, and dev behind the roadmap.
Requirements:
- Experience optimising across both web and native mobile apps (iOS and Android), with a clear understanding of how registration and payment flows differ across them.
- Familiarity with KYC or identity-verification friction is an advantage.
- 6+ years hands-on in CRO or experimentation, with a track record of measurable funnel improvements in a fast-paced, digital-first business.
- Online gaming, fintech, or e-commerce experience is a strong plus.
- Strong experiment design: A/B and multivariate testing, sample sizing, guardrail metrics, and the discipline to read results honestly, including when a test is inconclusive.
- Hands-on analytics: GA and Tableau, with clean event tracking via GTM and/or Segment. You can measure your own tests end to end.
- Comfortable designing experiments and specifying them clearly for engineers to build, then owning the analysis.
- A real grasp of user behaviour, UX, and the psychology of decision-making, applied to sign-up and payment flows.
- Strong communication and the ability to influence cross-functional teams, since development support is shared across priorities.
- A results-oriented mindset that balances rigorous thinking with shipping.
- SQL is an advantage, and familiarity with AGCO / Ontario iGaming rules is an advantage.
What we offer:
- Competitive salary
- Performance-based bonus
- Career and skills development opportunities
- Fun and collaborative team environment
- New modern office space
Conversion Rate Optimization Manager | Betty CA in London employer: Betty
At Betty, we pride ourselves on being an innovative employer that champions a fun and collaborative work culture, where creativity and transparency are at the forefront of our mission. As a scale-up company in the heart of Ontario's gaming industry, we offer competitive salaries, performance-based bonuses, and ample opportunities for career and skills development, all within a modern office space designed to inspire teamwork and innovation. Join us to be part of a community that values ethical gaming practices and prioritises employee growth in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Conversion Rate Optimization Manager | Betty CA in London
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Betty are looking for when hiring for a Conversion Rate Optimization Manager | Betty CA.
✨Showcase Your Skills with an Online Portfolio
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✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Betty as a Conversion Rate Optimization Manager | Betty CA, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Betty’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Conversion Rate Optimization Manager | Betty CA.
We think you need these skills to ace Conversion Rate Optimization Manager | Betty CA in London
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Betty, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Betty's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Betty. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Betty
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Betty uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Betty. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
