At a Glance
- Tasks: Manage and enhance our online casino game portfolio for an engaging player experience.
- Company: Join Betty, a pioneering startup in the online casino and gaming industry.
- Benefits: Enjoy a competitive salary, performance incentives, and premium health insurance.
- Other info: Great career growth opportunities in the exciting iGaming sector.
- Why this job: Be part of redefining online gaming with a focus on safety, fairness, and fun.
- Qualifications: 3+ years in online casino management and strong data analysis skills required.
The predicted salary is between 50000 - 60000 £ per year.
Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty UK is a startup company licensed by the Gambling Commission, as a casino operator in April 2026. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritise our players' safety and enjoyment above everything else.
Responsibilities:
- Oversee the games performance, ensuring smooth functionality and a seamless player experience.
- Manage and update the casino’s game portfolio.
- Maintain third party relationships (game providers) and negotiate regular discounts, joint promotions and exclusive releases.
- Regular game providers profitability analysis and reporting.
- Collaborate with the product and the UI/UX teams to improve the games lobby and the game frame.
- Work closely with the Head of LiveOps and the CRM Manager on the launch of new games, promotions, and tournaments to engage the player base.
- Analyze player behavior and develop a deep understanding of what games are suitable for the different value and lifecycle segments.
- Investigate the addition of new game providers and new gaming verticals and closely oversee their implementation.
Requirements:
- At least 3 years of online casino management experience.
- Proven experience in managing and updating the game portfolio, including the evaluation and integration of new game providers.
- Strong capability in data & profitability analysis, reporting on game performance, and understanding player behavior across different segments.
- Experience working closely with product, design, and marketing teams to optimise the games lobby, launch new games, and create engaging player promotions.
- Strong commercial partnership management.
- Competence in monitoring competitor activity and industry trends to adapt strategies and stay competitive.
- Proven ability to lead the integration of new games and gaming verticals, ensuring a smooth process and successful launches.
- Fluency in English.
Benefits:
- Competitive salary.
- Performance-based incentives.
- Premium Health insurance.
- Career growth opportunities in iGaming.
Casino CRM Manager in London employer: Betty
Betty is an exceptional employer that champions innovation and inclusivity in the online gaming industry. As a startup based in the UK, we offer a dynamic work environment where creativity thrives, and employees are encouraged to grow their careers in the exciting iGaming sector. With competitive salaries, performance-based incentives, and premium health insurance, we prioritise our team's well-being while fostering a culture of collaboration and ethical gaming practices.
