About Us:
Betty is an innovative entertainment company pioneering at the intersection of real‑money online casinos and casual mobile gaming.
Betty Canadais a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.
Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like‑minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.
Our Values:
- We are honest - we value honesty in all aspects.
- Bring the Olives - we offer premium customer experience.
- Think Big - we believe in always striving for more.
Key Responsibilities
- Collaborate with internal and external design teams to create engaging and high-performing advertising creatives.
- Drive innovative marketing initiatives by generating new ideas and coordinating with stakeholders to ensure successful execution.
- Execute, optimize, analyze, and report on the performance of digital advertising campaigns across multiple platforms.
- Develop expertise in the North American gambling market while collaborating with a diverse, cross‑functional team.
Requirements:
- 3+ years of hands‑on experience in app user acquisition.
- Solid experience with AppsFlyer or another MMP, including app user reporting.
- Strong understanding of iOS tracking, including SKAN reporting and handling non‑consented users.
- Experience with GA4: event setup, custom reports, and troubleshooting.
- Excellent communication skills with the ability to work cross‑functionally with various stakeholders.
- A proven track record of executing performance marketing strategies that drive revenue growth.
- Fluency in written and spoken English.
- The ability to adapt quickly and perform well in a fast‑paced environment.
Nice to have:
- Experience in the gambling or iGaming industry.
- Familiarity with data visualization tools like Tableau or Power BI.
What we offer:
- Career and skills development opportunities
- Fun and collaborative team environment
- New modern office space
At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full‑time basis without the need for current or future visa sponsorship.
We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of age, disability, gender, gender identity or expression, marital or civil partnership status, pregnancy or maternity, race, religion or belief, or sexual orientation.
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App User Acquisition Manager | Betty CA in London employer: Betty
Betty is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for innovative thinkers in the heart of Greater London. With a strong emphasis on career development, employees are encouraged to grow their skills and take on new challenges while contributing to impactful brand strategies. The company's commitment to creativity and excellence makes it an ideal place for those seeking meaningful and rewarding employment in the entertainment industry.
