At a Glance
- Tasks: Lead LiveOps to enhance player experiences and drive engagement through innovative strategies.
- Company: Betty CA, a pioneering entertainment company in online gaming.
- Benefits: Career development opportunities and a dynamic work environment.
- Other info: Thriving culture focused on ownership, learning, and continuous improvement.
- Why this job: Join us to redefine online gaming and make a real impact on player satisfaction.
- Qualifications: Experience in gaming roles with strong analytical and strategic skills.
The predicted salary is between 60000 - 80000 £ per year.
Betty is an innovative entertainment company pioneering at the intersection of real money online casino and casual mobile gaming. Accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we have set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritise our players' safety and enjoyment above everything else.
Our Values
- We are honest - we value honesty in all aspects.
- Bring the Olives - we offer premium customer experience.
- Think Big - we believe in always striving for more.
Role Overview
A successful candidate in this role will thrive in an environment where they are working across multiple stakeholders and are fluent across multiple disciplines. They are operational, analytical, strategic and most importantly, player focused. Acting as a mini-CEO for their player base, they are restless in pushing for continuous improvement towards Betty’s mission of creating the best gaming experience possible for our players. Candidates should be able to clearly communicate how they have past experience in optimising player experience and will be able to utilise that experience within Betty.
Key Responsibilities
- Ensuring that players have the most rewarding and exciting experience possible.
- Innovatively designing and testing promotional mechanics to drive retention and reactivation through gamification and a deep knowledge of player motivations.
- Constantly analyzing and improving the effectiveness of campaigns and the reward they give.
- Preparing and managing the promotional calendar with the wider LiveOps team ensuring the player experience is always improving.
- Proposing and delivering against reward budgets, consistently aiming to find new ways to beat performance targets.
- Working towards improvement of each part of the customer journey from onboarding to reactivation.
- Utilizing and aiding in the development of Live Ops tools with a strategic mindset.
- Managing a hyper focused team that’s centered around segments of players.
- Working with VIP, Product, Analytics and CRM teams to deliver optimal customer journey.
- Reporting to & collaborating closely with the VP of Live Ops.
Requirements
- Experience in roles in gaming ranging across CRM, Casino, Game Ops, Product and Analytics.
- Strong understanding of player behaviours, segmentation and personalisation strategies.
- Proven ownership of key metrics, with a track record of driving player retention and revenue.
- Numerically strong and capable of managing a budget whilst being able to identify how they can beat their targets.
- Quantitative and Qualitative analytical capabilities, prioritising metric-driven approaches to decision-making. Experience in SQL or similar is a plus.
- Ability to learn quickly and adapt to changing circumstances.
- Excellent organisational and time management skills.
- Proactive team player who takes responsibility for outcomes and isn’t afraid to challenge ideas to find better solutions.
- Fluency in English.
- Ability to express your thoughts with clarity while demonstrating an excellent grasp of different points of view during discussions.
- Cultural fit is essential — we are looking for someone who thrives in a high-ownership environment, takes responsibility for results, and actively learns from both successes and failures.
What we offer
- Career and skills development opportunities.
Head of LiveOps | Betty CA employer: Betty
Betty is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for innovative thinkers in the heart of Greater London. With a strong emphasis on career development, employees are encouraged to grow their skills and take on new challenges while contributing to impactful brand strategies. The company's commitment to creativity and excellence makes it an ideal place for those seeking meaningful and rewarding employment in the entertainment industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of LiveOps | Betty CA
✨Tip Number 1
Network like a pro! Reach out to people in the gaming industry, especially those who work at Betty or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your experience in optimising player experiences. Use real examples to demonstrate how you've driven retention and revenue in past roles.
✨Tip Number 3
Be ready for the interview! Research Betty’s values and mission, and think about how your experience aligns with them. Be prepared to discuss how you can contribute to creating the best gaming experience for players.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Betty team.
We think you need these skills to ace Head of LiveOps | Betty CA
Some tips for your application 🫡
Show Your Passion for Gaming:When writing your application, let your love for gaming shine through! Share specific experiences that highlight your understanding of player behaviours and how you've optimised their experience in the past. We want to see your enthusiasm for creating a top-notch gaming environment!
Be Data-Driven:Since we’re all about improving player experiences, make sure to include any relevant metrics or data from your previous roles. Talk about how you’ve used analytics to drive retention and revenue. Numbers speak volumes, and we love a candidate who can back up their claims with solid evidence!
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect our values and the specifics of the Head of LiveOps role. Show us how your skills align with our mission at Betty and how you can contribute to our innovative approach in the gaming industry.
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy, and it helps us keep track of your application. Plus, you’ll be one step closer to joining our amazing team at Betty!
How to prepare for a job interview at Betty
✨Know Your Player Experience
Before the interview, dive deep into your past experiences related to player optimisation. Be ready to share specific examples of how you've improved player retention and engagement in previous roles. This will show that you understand the core of what Betty is all about.
✨Showcase Your Analytical Skills
Brush up on your quantitative and qualitative analysis skills. Be prepared to discuss how you've used data to drive decisions in your previous positions. Highlight any experience with SQL or similar tools, as this will demonstrate your ability to manage budgets and track key metrics effectively.
✨Emphasise Team Collaboration
Betty values a collaborative environment, so be ready to talk about how you've worked with cross-functional teams in the past. Share examples of how you’ve partnered with CRM, Product, or Analytics teams to enhance the customer journey and achieve common goals.
✨Align with Company Values
Familiarise yourself with Betty's core values: honesty, premium customer experience, and thinking big. During the interview, weave these values into your responses to demonstrate that you're not just a fit for the role, but also for the company culture.
