At a Glance
- Tasks: Lead the optimisation of user registration and payment flows across web and mobile platforms.
- Company: Betty CA, a forward-thinking company focused on premium customer experiences.
- Benefits: Performance-based bonuses and opportunities for career and skills development.
- Other info: Join a dynamic team where your ideas can shape the future of online gaming.
- Why this job: Make a real impact by enhancing user experiences and driving measurable results.
- Qualifications: 6+ years in CRO, strong analytics skills, and experience with A/B testing.
The predicted salary is between 60000 - 80000 £ per year.
Our Values
- We are honest - we value honesty in all aspects.
- Bring the Olives - we offer premium customer experience.
- Think Big - we believe in always striving for more.
About the role
We're looking for a senior, hands-on CRO Lead to own the acquisition funnel - from a visitor's first landing through to their first deposit. This is an individual-contributor role focused on execution: you design the experiments, spec them for a shared development team to build, and measure the results yourself. Your flagship goal is getting more people who start registering to finish, across all three platforms: iOS app, Android app, and Web.
Key Responsibilities
- Own registration completion, by platform (flagship): drive registration-start to registration-complete on iOS app, Android app, and Web, diagnosing and fixing each flow on its own terms, including Ontario identity-verification friction.
- Own visit to registration-start: optimize the home and landing pages so more visitors begin registering, tailoring the experience by traffic source, campaign, and device where it moves the number.
- Own deposit conversion: reduce friction on the path from registration to first deposit, working with Payments on methods and flow.
- Own the experiment pipeline: turn funnel data into hypotheses, design A/B and multivariate tests, write clear specs for the development team, and prioritize hard so the highest-impact tests ship first.
- Own measurement and honest read-outs: set success metrics and guardrails before each test, keep tracking clean (GTM and/or Segment), analyze in GA and Tableau, and keep a library of validated learnings so the team stops re-testing settled questions.
- Own reporting and stakeholder alignment: present test plans, results, and recommendations to the business, and align marketing, product, design, and dev behind the roadmap.
Requirements
- Experience optimizing across both web and native mobile apps (iOS and Android), with a clear understanding of how registration and payment flows differ across them.
- Familiarity with KYC or identity-verification friction is an advantage.
- 6+ years hands-on in CRO or experimentation, with a track record of measurable funnel improvements in a fast-paced, digital-first business.
- Online gaming, fintech, or e-commerce experience is a strong plus.
- Strong experiment design: A/B and multivariate testing, sample sizing, guardrail metrics, and the discipline to read results honestly, including when a test is inconclusive.
- Hands-on analytics: GA and Tableau, with clean event tracking via GTM and/or Segment. You can measure your own tests end to end.
- Comfortable designing experiments and specifying them clearly for engineers to build, then owning the analysis.
- A real grasp of user behavior, UX, and the psychology of decision-making, applied to sign-up and payment flows.
- Strong communication and the ability to influence cross-functional teams, since development support is shared across priorities.
- A results-oriented mindset that balances rigorous thinking with shipping.
- SQL is an advantage, and familiarity with AGCO / Ontario iGaming rules is an advantage.
What we offer
- Performance-based bonus
- Career and skills development opportunities
CRO Manager | Betty CA employer: Betty
At Betty CA, we pride ourselves on fostering a culture of honesty and innovation, making us an exceptional employer for those looking to make a meaningful impact in the online gaming sector. As a CRO Manager, you will have the opportunity to drive significant improvements in user experience across multiple platforms while benefiting from performance-based bonuses and dedicated career development opportunities. Our collaborative environment encourages you to think big and take ownership of your projects, ensuring that your contributions are recognised and valued.
