At a Glance
- Tasks: Lead the optimisation of user registration and payment flows across web and mobile platforms.
- Company: Betty CA, a forward-thinking company focused on premium customer experiences.
- Benefits: Performance-based bonuses and opportunities for career and skills development.
- Other info: Join a dynamic team where your ideas can shape the future of online gaming.
- Why this job: Make a real impact by enhancing user experiences and driving measurable results.
- Qualifications: 6+ years in CRO, strong analytics skills, and experience with A/B testing.
The predicted salary is between 60000 - 80000 £ per year.
Our Values
- We are honest - we value honesty in all aspects.
- Bring the Olives - we offer premium customer experience.
- Think Big - we believe in always striving for more.
About the role
We're looking for a senior, hands-on CRO Lead to own the acquisition funnel - from a visitor's first landing through to their first deposit. This is an individual-contributor role focused on execution: you design the experiments, spec them for a shared development team to build, and measure the results yourself. Your flagship goal is getting more people who start registering to finish, across all three platforms: iOS app, Android app, and Web.
Key Responsibilities
- Own registration completion, by platform (flagship): drive registration-start to registration-complete on iOS app, Android app, and Web, diagnosing and fixing each flow on its own terms, including Ontario identity-verification friction.
- Own visit to registration-start: optimize the home and landing pages so more visitors begin registering, tailoring the experience by traffic source, campaign, and device where it moves the number.
- Own deposit conversion: reduce friction on the path from registration to first deposit, working with Payments on methods and flow.
- Own the experiment pipeline: turn funnel data into hypotheses, design A/B and multivariate tests, write clear specs for the development team, and prioritize hard so the highest-impact tests ship first.
- Own measurement and honest read-outs: set success metrics and guardrails before each test, keep tracking clean (GTM and/or Segment), analyze in GA and Tableau, and keep a library of validated learnings so the team stops re-testing settled questions.
- Own reporting and stakeholder alignment: present test plans, results, and recommendations to the business, and align marketing, product, design, and dev behind the roadmap.
Requirements
- Experience optimizing across both web and native mobile apps (iOS and Android), with a clear understanding of how registration and payment flows differ across them.
- Familiarity with KYC or identity-verification friction is an advantage.
- 6+ years hands-on in CRO or experimentation, with a track record of measurable funnel improvements in a fast-paced, digital-first business.
- Online gaming, fintech, or e-commerce experience is a strong plus.
- Strong experiment design: A/B and multivariate testing, sample sizing, guardrail metrics, and the discipline to read results honestly, including when a test is inconclusive.
- Hands-on analytics: GA and Tableau, with clean event tracking via GTM and/or Segment. You can measure your own tests end to end.
- Comfortable designing experiments and specifying them clearly for engineers to build, then owning the analysis.
- A real grasp of user behavior, UX, and the psychology of decision-making, applied to sign-up and payment flows.
- Strong communication and the ability to influence cross-functional teams, since development support is shared across priorities.
- A results-oriented mindset that balances rigorous thinking with shipping.
- SQL is an advantage, and familiarity with AGCO / Ontario iGaming rules is an advantage.
What we offer
- Performance-based bonus
- Career and skills development opportunities
CRO Manager | Betty CA employer: Betty
Betty is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for innovative thinkers in the heart of Greater London. With a strong emphasis on career development, employees are encouraged to grow their skills and take on new challenges while contributing to impactful brand strategies. The company's commitment to creativity and excellence makes it an ideal place for those seeking meaningful and rewarding employment in the entertainment industry.
StudySmarter Expert Advice🤫
We think this is how you could land CRO Manager | Betty CA
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Betty and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Betty are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Betty on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Betty. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRO Manager | Betty CA
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Betty. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Betty:Show us that you’ve done your homework! In your application, briefly mention what you admire about Betty’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Betty
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Betty will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Betty, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
