At a Glance
- Tasks: Lead creative campaigns and develop brand identity across all channels.
- Company: Betty, an innovative entertainment company redefining online gaming.
- Benefits: Career development, fun team environment, and modern office space.
- Other info: Join a collaborative team focused on ethical gaming practices.
- Why this job: Shape a global brand and make a real impact in the gaming industry.
- Qualifications: 10+ years in brand strategy and proven leadership experience.
The predicted salary is between 60000 - 80000 £ per year.
Betty is an innovative entertainment company pioneering at the intersection of real money online casino and casual mobile gaming. Accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we have set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like‑minded individuals who value ethical gaming practices and prioritise our players' safety and enjoyment above everything else.
About the role:
We are seeking an experienced brand leader to synthesise everything we've learned to date, from creative development to player feedback, into a refined global master brand. In this role, you will bring together insights, research, and stakeholder perspectives from across Betty.ca to define a clear, scalable brand framework. The long‑term goal is to establish how Betty shows up consistently across markets, products, and customer touchpoints, while continuing to evolve and strengthen the Betty.ca brand.
What you will do:
- Develop further the brand's identity and positioning in the market through tone, storytelling, and visuals across all channels
- Lead creative campaigns end to end, from concept through production and launch
- Build creative systems and templates that enable the team to produce on‑brand work at scale
- Use data and analytics to inform creative briefs and measure brand impact, adjusting based on what works
- Partner with growth, product, marketing, and local market leaders to align creative with business priorities
- Track brand adherence and health, and report visibility to leadership
- Ensure brand and creative meet responsible‑gambling and regulatory requirements across all markets
- Lead and grow a high‑performing creative team
What we're looking for:
- 10+ years in brand & creative strategy, marketing leadership, or brand architecture roles, with experience leading or redefining global brand systems
- Proven ability to collect and synthesise complex brand and research input into actionable frameworks
- Strong qualitative and quantitative brand research experience (player insights, market trends, positioning validation)
- Exceptional communication and facilitation skills
- Demonstrated experience balancing creative vision with operational process and governance
What we offer:
- Career and skills development opportunities
- Fun and collaborative team environment
- New modern office space
We do not offer visa sponsorship for this role. Candidates must have the right to work in the UK at the time of application.
Creative Director employer: Betty
At Betty, we pride ourselves on being an innovative employer that champions creativity and collaboration in the heart of the UK’s entertainment industry. Our modern office space fosters a fun and inclusive work culture, where employees are encouraged to grow their skills and advance their careers while contributing to a brand that prioritises ethical gaming practices. Join us to be part of a forward-thinking team that values transparency and player safety, making a meaningful impact in the online casino landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Betty and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Betty are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Betty on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Betty. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Creative Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Betty. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Betty:Show us that you’ve done your homework! In your application, briefly mention what you admire about Betty’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Betty
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Betty will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Betty, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
