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For Companies At a Glance
- Tasks: Create engaging copy for player communications across various channels and enhance user experience.
- Company: Betty, a pioneering entertainment company in online casinos and mobile gaming.
- Benefits: Career development, fun team environment, and modern office space.
- Why this job: Join a creative team redefining online gaming with your words and ideas.
- Qualifications: Experience in copywriting, especially in CRM or performance marketing.
- Other info: Fast-paced environment with opportunities to learn and grow.
The predicted salary is between 30000 - 40000 £ per year.
Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale-up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we’ve set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritise our players' safety and enjoyment above everything else.
Our Values
- We are honest – we value honesty in everything we do
- Bring the Olives – we focus on delivering a high-quality player experience
- Think Big – we aim to continuously improve and push for better
Role Overview
We’re looking for a strategically minded Copywriter to own and elevate all player communications across CRM and LiveOps. This role sits at the intersection of creativity and performance. You’ll craft clear, engaging, and high-performing messaging across CRM channels and LiveOps moments, ensuring every touchpoint feels relevant, timely, and aligned with Betty’s voice. You understand that effective CRM is about building relationships, supporting retention, and creating experiences players value.
Key Responsibilities
- Own all copy across CRM channels including email, push notifications, in-app messaging, and SMS
- Write and optimise LiveOps communications tied to promotions, events, launches, and real-time moments
- Translate promotional mechanics into clear, engaging, and compliant player-facing messaging
- Partner with Growth, Product, and Design to deliver effective lifecycle campaigns
- Contribute to segmentation strategies by tailoring messaging to different player groups
- Adapt Betty’s brand and tone of voice to resonate with different player segments across their lifecycle
- Create excitement around Betty’s products to drive engagement with promotions and campaigns
- Develop clear and engaging narratives for new products so players can easily understand and remember them
- Continuously test, learn, and iterate using performance data to refine tone, structure, and CTAs
- Maintain Betty’s voice across all player communications
- Ensure all messaging meets regulatory and responsible gaming standards
Requirements
- Experience in copywriting, ideally in CRM, lifecycle marketing, or performance marketing within the igaming industry
- Experience writing for high-frequency, conversion-focused channels such as email, push, and SMS
- Ability to communicate clearly and effectively, including when explaining complex offers
- Understanding of retention, engagement, and lifecycle dynamics
- Comfortable working in a fast-paced, test-and-learn environment
- Strong attention to detail, particularly in compliance-focused industries
- Ability to collaborate, take feedback, and iterate on work
What we offer
- Career and skills development opportunities
- Fun and collaborative team environment
- New modern office space
At this time, we are unable to sponsor work visas for this position. Candidates must be authorised to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship. We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of age, disability, gender, gender identity or expression, marital or civil partnership status, pregnancy or maternity, race, religion or belief, or sexual orientation.
Copywriter | Betty CA employer: Betty
Contact Detail:
Betty Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Copywriter | Betty CA
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Betty. A casual chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your creativity! When you get the chance to interview, bring examples of your best copywriting work. Make sure they see how you can elevate their player communications.
✨Tip Number 3
Be ready to discuss your understanding of CRM and player engagement. Betty values relationships, so show them you know how to keep players coming back for more!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're serious about joining the Betty team and being part of something innovative.
We think you need these skills to ace Copywriter | Betty CA
Some tips for your application 🫡
Show Your Creative Side: As a Copywriter, we want to see your creativity shine through in your application. Use engaging language and showcase your unique voice in your cover letter and CV. Remember, this is your chance to demonstrate how you can elevate player communications!
Tailor Your Application: Make sure to customise your application for the role at Betty. Highlight your experience in CRM and lifecycle marketing, and explain how your skills align with our mission of creating a transparent and enjoyable gaming experience. We love seeing candidates who understand our values!
Be Clear and Concise: When writing your application, clarity is key! We appreciate straightforward communication, so make sure your messages are easy to read and get straight to the point. This will reflect your ability to craft clear player-facing messaging.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our innovative team at Betty!
How to prepare for a job interview at Betty
✨Know Your Audience
Before the interview, take some time to understand Betty's player demographics and their preferences. Tailor your responses to show how your copywriting can resonate with different player segments, demonstrating your ability to adapt messaging to various audiences.
✨Showcase Your Creativity
Prepare examples of your previous work that highlight your creativity in crafting engaging copy. Bring along samples that demonstrate your ability to write for high-frequency channels like email and SMS, and be ready to discuss how you can create excitement around promotions and campaigns.
✨Understand the Industry
Familiarise yourself with the igaming industry, especially the trends in CRM and lifecycle marketing. Be prepared to discuss how you can contribute to building relationships and enhancing player retention through effective communication strategies.
✨Be Ready to Iterate
During the interview, emphasise your experience in a test-and-learn environment. Share examples of how you've used performance data to refine your copy and improve engagement. This will show that you’re not just a writer but also someone who values continuous improvement.