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- Tasks: Craft engaging copy for CRM channels and LiveOps to enhance player experience.
- Company: Betty, a pioneering entertainment company in online casinos and mobile gaming.
- Benefits: Competitive salary, career development, and a fun, collaborative team environment.
- Other info: Dynamic workplace with opportunities for growth and innovation.
- Why this job: Join us to redefine online gaming with your creative copywriting skills.
- Qualifications: Experience in copywriting, especially in CRM or performance marketing.
The predicted salary is between 30000 - 40000 £ per year.
About Us: Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale-up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritise our players' safety and enjoyment above everything else.
Our Values
- We are honest – we value honesty in everything we do
- Bring the Olives – we focus on delivering a high-quality player experience
- Think Big – we aim to continuously improve and push for better
Role Overview
We’re looking for a strategically minded Copywriter to own and elevate all player communications across CRM and LiveOps. This role sits at the intersection of creativity and performance. You’ll craft clear, engaging, and high-performing messaging across CRM channels and LiveOps moments, ensuring every touchpoint feels relevant, timely, and aligned with Betty’s voice. You understand that effective CRM is about building relationships, supporting retention, and creating experiences players value.
Key Responsibilities:
- Own all copy across CRM channels including email, push notifications, in-app messaging, and SMS
- Write and optimise LiveOps communications tied to promotions, events, launches, and real-time moments
- Translate promotional mechanics into clear, engaging, and compliant player-facing messaging
- Partner with Growth, Product, and Design to deliver effective lifecycle campaigns
- Contribute to segmentation strategies by tailoring messaging to different player groups
- Adapt Betty’s brand and tone of voice to resonate with different player segments across their lifecycle
- Create excitement around Betty’s products to drive engagement with promotions and campaigns
- Develop clear and engaging narratives for new products so players can easily understand and remember them
- Continuously test, learn, and iterate using performance data to refine tone, structure, and CTAs
- Maintain Betty’s voice across all player communications
- Ensure all messaging meets regulatory and responsible gaming standards
Requirements:
- Experience in copywriting, ideally in CRM, lifecycle marketing, or performance marketing within the imaging industry
- Experience writing for high-frequency, conversion-focused channels such as email, push, and SMS
- Ability to communicate clearly and effectively, including when explaining complex offers
- Understanding of retention, engagement, and lifecycle dynamics
- Comfortable working in a fast-paced, test-and-learn environment
- Strong attention to detail, particularly in compliance-focused industries
- Ability to collaborate, take feedback, and iterate on work
What we offer:
- Competitive salary
- Career and skills development opportunities
- Fun and collaborative team environment
- New modern office space
At this time, we are unable to sponsor work visas for this position. Candidates must be authorised to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship. We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of age, disability, gender, gender identity or expression, marital or civil partnership status, pregnancy or maternity, race, religion or belief, or sexual orientation.
Copywriter employer: Betty
Contact Detail:
Betty Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Copywriter
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best copywriting work. Make it easy for potential employers to see what you can do and how you can elevate their player communications.
✨Tip Number 3
Tailor your approach! When reaching out to companies like Betty, make sure to align your messaging with their values and mission. Show them you understand their brand and how you can contribute to their goals.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Copywriter
Some tips for your application 🫡
Show Off Your Copy Skills: Make sure your application showcases your best copywriting work. Include samples that highlight your ability to craft engaging and clear messaging, especially in CRM or performance marketing contexts. We want to see how you can bring Betty's voice to life!
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect our values and the specific role. Show us how your experience aligns with what we’re looking for, especially in terms of player engagement and retention strategies.
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate straightforward communication, so make sure your messages are easy to read and understand. This is your chance to demonstrate your writing style!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Betty!
How to prepare for a job interview at Betty
✨Know Betty's Voice
Before your interview, dive deep into Betty's brand and tone of voice. Familiarise yourself with their messaging style across different platforms. This will help you demonstrate how you can adapt your writing to resonate with their audience.
✨Showcase Your Copywriting Skills
Prepare a portfolio that highlights your best copywriting work, especially in CRM and performance marketing. Be ready to discuss specific campaigns you've worked on, focusing on how your writing drove engagement and retention.
✨Understand the Industry
Brush up on the online casino and gaming industry, particularly around ethical gaming practices and player safety. Being knowledgeable about current trends and regulations will show your commitment to aligning with Betty's values.
✨Be Ready to Collaborate
Since the role involves working closely with Growth, Product, and Design teams, come prepared with examples of how you've successfully collaborated in the past. Highlight your ability to take feedback and iterate on your work to achieve the best results.