At a Glance
- Tasks: Create engaging ads and drive innovative marketing initiatives in a fun team.
- Company: Betty, a pioneering entertainment company redefining online casinos.
- Benefits: Career development, collaborative environment, and a modern office space.
- Other info: Fast-paced environment with opportunities for growth in the gambling market.
- Why this job: Join a mission-driven team focused on ethical gaming and player safety.
- Qualifications: 3+ years in app user acquisition and strong communication skills.
The predicted salary is between 51750 - 63250 £ per year.
About Us
Betty is an innovative entertainment company pioneering at the intersection of real‑money online casinos and casual mobile gaming.
Betty Canadais a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.
Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely.
We are committed to accessibility, fairness, and inclusivity, fostering a community of like‑minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.
Our Values
We are honest - we value honesty in all aspects.
Bring the Olives - we offer premium customer experience.
Think Big - we believe in always striving for more.
Key Responsibilities
- Collaborate with internal and external design teams to create engaging and high-performing advertising creatives.
- Drive innovative marketing initiatives by generating new ideas and coordinating with stakeholders to ensure successful execution.
- Execute, optimize, analyze, and report on the performance of digital advertising campaigns across multiple platforms.
- Develop expertise in the North American gambling market while collaborating with a diverse, cross‑functional team.
Requirements
- 3+ years of hands‑on experience in app user acquisition.
- Solid experience with Apps Flyer or another MMP, including app user reporting.
- Strong understanding of i OS tracking, including SKAN reporting and handling non‑consented users.
- Experience with GA4: event setup, custom reports, and troubleshooting.
- Excellent communication skills with the ability to work cross‑functionally with various stakeholders.
- A proven track record of executing performance marketing strategies that drive revenue growth.
- Fluency in written and spoken English.
- The ability to adapt quickly and perform well in a fast‑paced environment.
Nice to have
- Experience in the gambling or i Gaming industry.
- Familiarity with data visualization tools like Tableau or Power BI.
What we offer
- Career and skills development opportunities
- Fun and collaborative team environment
- New modern office space
At this time, we are unable to sponsor work visas for this position.
Candidates must be authorized to work in the job posting location for this position on a full‑time basis without the need for current or future visa sponsorship.
We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of age, disability, gender, gender identity or expression, marital or civil partnership status, pregnancy or maternity, race, religion or belief, or sexual orientation.
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App User Acquisition Manager | Betty CA employer: Betty
Betty is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for innovative thinkers in the heart of Greater London. With a strong emphasis on career development, employees are encouraged to grow their skills and take on new challenges while contributing to impactful brand strategies. The company's commitment to creativity and excellence makes it an ideal place for those seeking meaningful and rewarding employment in the entertainment industry.
StudySmarter Expert Advice🤫
We think this is how you could land App User Acquisition Manager | Betty CA
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Betty and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Betty are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Betty on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Betty. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace App User Acquisition Manager | Betty CA
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Betty. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Betty:Show us that you’ve done your homework! In your application, briefly mention what you admire about Betty’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Betty
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Betty will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Betty, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
