At a Glance
- Tasks: Lead conversion rate optimisation for paid acquisition across web and mobile platforms.
- Company: Betty CA, a dynamic company based in London.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Join a vibrant team focused on innovation and results.
- Why this job: Make a significant impact on user acquisition and enhance customer experiences.
- Qualifications: Experience in CRO, A/B testing, and collaboration with cross-functional teams.
The predicted salary is between 67500 - 82500 £ per year.
Betty CA in London is seeking a senior CRO Manager focused on Paid Acquisition to improve conversion across Web, i OS and Android.
You will own landing-page experiments, create and test paid experiences, and align ad messages with post-click experiences to lift registrations.
You will work with User Acquisition, Creative, Design, Product and Analytics to identify opportunities, run A/B tests, and measure impact on overall UA performance.
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Senior CRO Lead - Paid Acquisition & Landing Pages employer: Betty Gaming CA Ltd.
Betty CA is an exceptional employer that fosters a collaborative and innovative work culture in the heart of London. With a strong focus on employee growth, you will have access to continuous learning opportunities and the chance to work alongside talented professionals across various departments. The dynamic environment encourages creativity and experimentation, making it an ideal place for those looking to make a meaningful impact in the field of paid acquisition.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRO Lead - Paid Acquisition & Landing Pages
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Betty Gaming CA Ltd. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Betty Gaming CA Ltd. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Betty Gaming CA Ltd. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Betty Gaming CA Ltd.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior CRO Lead - Paid Acquisition & Landing Pages
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Betty Gaming CA Ltd.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Betty Gaming CA Ltd.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Betty Gaming CA Ltd.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Betty Gaming CA Ltd.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Betty Gaming CA Ltd. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Betty Gaming CA Ltd., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
