At a Glance
- Tasks: Lead the charge in optimising paid landing pages and enhancing user experiences post-ad click.
- Company: Join Betty, a trailblazer in online casinos and mobile gaming.
- Benefits: Enjoy career growth, skill development, and a vibrant team atmosphere.
- Other info: Work in a modern office with a fun, collaborative team.
- Why this job: Make a real impact in a fast-paced, innovative environment focused on ethical gaming.
- Qualifications: Experience in CRO, performance marketing, and A/B testing is essential.
The predicted salary is between 51750 - 63250 £ per year.
- CRO Manager - Paid Acquisition | Betty CA
- London
About us
Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.
Betty Canadais a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.
Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely.
We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.
Our Values
We are honest - we value honesty in all aspects.
Bring the Olives - we offer premium customer experience.
Think Big - we believe in always striving for more.
About the role
We're looking for a senior, hands-on CRO Manager focused on Paid Acquisition to improve the conversion efficiency of the traffic we acquire across Web, i OS and Android.
The role owns the experience immediately after the ad click: creating, testing and improving paid landing pages, web experiences and App Store Custom Product Pages so that more of the users we pay to reach take the next step.
You'll work closely with the User Acquisition, Creative, Design, Product and Analytics teams to connect ad message, audience and post-click experience, identify conversion opportunities and systematically test them.
Key Responsibilities
- Own paid landing page conversion: build and continuously optimize Unbounce landing pages for paid campaigns across Google, Meta and other acquisition channels, with the goal of increasing visitor-to-registration-start conversion.
- Own ad-to-landing-page continuity: ensure messaging, creative concepts, offers and user expectations carry consistently from the ad into the landing experience.
- Build tailored landing experiences: create and test different experiences by traffic source, campaign, audience, creative concept, device and market where segmentation can improve performance.
- Own App Store CRO for paid traffic: create, test and optimize Apple Custom Product Pages and equivalent Google Play experiences aligned with specific campaigns, audiences and creative concepts.
- Run web page CRO for paid users: design and execute A/B tests on web pages experiences shown to paid traffic, including messaging, hierarchy, offers, CTAs, content and page structure.
- Own the experimentation pipeline: use acquisition and funnel data to identify opportunities, develop hypotheses, prioritize experiments and maintain a structured testing roadmap.
- Measure commercial impact: evaluate experiments not only on immediate conversion rate but also on downstream acquisition metrics and user quality, ensuring improvements translate into better overall UA performance.
- Work closely with UA teams: identify underperforming traffic segments, understand differences between channels and audiences, and develop CRO initiatives that improve the efficiency of paid media spend.
- Partner with Creative and
Design: translate learnings from ads and landing-page experiments in both directions, helping identify which messaging, propositions and concepts resonate best with users.
- Own test analysis and learnings: define success metrics and guardrails before launch, analyze results, document validated learnings and ensure successful tests are scaled across relevant campaigns.
Requirements
- Hands-on experience in CRO, growth, experimentation, performance marketing or digital acquisition, ideally in a high-volume digital business.
- Strong experience building and optimizing paid landing pages, with hands-on experience using tools such as Unbounce or similar platforms.
- Strong understanding of the relationship between paid media, creative, audience targeting and landing-page conversion.
- Experience designing and analyzing A/B tests, including hypothesis creation, prioritization, statistical interpretation and experiment read-outs.
- Strong analytical skills and experience working with tools such as GA4, Tableau and/or similar analytics platforms.
- Understanding of mobile acquisition journeys and App Store / Google Play conversion optimization. Experience with Apple Custom Product Pages is a strong advantage.
- Strong understanding of UX, messaging hierarchy, conversion psychology and how users behave after clicking an advertisement.
- Comfortable working closely with designers while also being able to independently create, modify and launch landing-page experiments.
- Ability to connect CRO improvements to broader UA metrics rather than optimizing conversion rates in isolation.
- Strong communication skills and the ability to work closely with User Acquisition, Creative, Design, Analytics and Product teams.
- Experience in i Gaming, gaming, fintech, e-commerce or another performance-marketing-heavy industry is a strong advantage.
What we offer
- Career and skills development opportunities
- Fun and collaborative team environment
- New modern office space
- #J-18808-Ljbffr
CRO Manager - Paid Acquisition | Betty CA New London employer: Betty Gaming CA Ltd.
Betty CA is an exceptional employer that fosters a collaborative and innovative work culture in the heart of London. With a strong focus on employee growth, you will have access to continuous learning opportunities and the chance to work alongside talented professionals across various departments. The dynamic environment encourages creativity and experimentation, making it an ideal place for those looking to make a meaningful impact in the field of paid acquisition.
StudySmarter Expert Advice🤫
We think this is how you could land CRO Manager - Paid Acquisition | Betty CA New London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Betty Gaming CA Ltd. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Betty Gaming CA Ltd. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Betty Gaming CA Ltd. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Betty Gaming CA Ltd.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRO Manager - Paid Acquisition | Betty CA New London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Betty Gaming CA Ltd.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Betty Gaming CA Ltd.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Betty Gaming CA Ltd.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Betty Gaming CA Ltd.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Betty Gaming CA Ltd. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Betty Gaming CA Ltd., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
