At a Glance
- Tasks: Analyse player behaviour and optimise gaming features for an exciting player experience.
- Company: Betty, a pioneering entertainment company in online gaming.
- Benefits: Career development, fun team environment, and modern office space.
- Other info: No visa sponsorship available; must have UK work rights.
- Why this job: Join us to redefine online gaming with innovative features and data-driven insights.
- Qualifications: Experience in gaming analysis and strong communication skills required.
The predicted salary is between 40000 - 50000 £ per year.
Betty is an innovative entertainment company pioneering at the intersection of real money online casino and casual mobile gaming. Accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritise our players' safety and enjoyment above everything else.
Our Values:
- We are honest - we value honesty in all aspects.
- Bring the Olives - we offer premium customer experience.
- Think Big - we believe in always striving for more.
Role Overview
The successful candidate will be passionate about delivering a rich and exciting player experience through thoughtful and data-driven product and economy analysis. You'll partner closely with Live Ops, Product, and Analytics teams to create insight that drives our portfolio of economy features forwards. This role comes at an exciting time for Betty, as we launch a wave of new features and offer the opportunity to build something truly innovative in iGaming.
Key Responsibilities
- Analyse Betty's loyalty economy and metagame features, proactively proposing data led ideas to optimise the current state and drive continuous improvement.
- Partner with wider Live Ops to iterate on the economy, optimising retention, revenue and rewards while maintaining a data-led approach.
- Support Product and Live Ops teams in launching new features across campaigns, events, collections, and gamification mechanics.
- Proactively analysing player behavior to identify trends, patterns, and opportunities for business growth and to enhance player experience.
- Providing clear recommendations to the business based on structured insight and an understanding of how those recommendations impact players.
- Collaborating with cross-functional teams to deeply understand business problems to drive the best impact.
- Help to monitor economy critical KPIs to track the success of initiatives and identify areas for improvement.
- Create new ways to measure value and player experience, constantly enhancing the way we use data to drive our strategy.
- Staying informed about industry trends, best practices, and emerging technologies in data analysis and applying them to improve our analytics capabilities.
- Strong communication skills with the ability to explain complex analysis to a wide range of stakeholders.
Requirements
- Proven experience in analysing product and play experience within gaming.
- Strong understanding of player psychology and monetisation mechanics.
- Advanced numeracy, modelling, and Excel skills; SQL experience a strong plus.
- Data-driven mindset, able to balance insights with player experience in shaping the economy.
- Excellent communication skills, with the ability to explain economy design through a clear, player-focused lens.
- Python experience is preferred.
What we offer
- Career and skills development opportunities.
- Fun and collaborative team environment.
- New modern office space.
Please note, we are unable to offer visa sponsorship for this role. Candidates must have the right to work in the UK at the time of application.
Product Analyst New London employer: betty.ca
At Betty, we pride ourselves on being an exceptional employer, offering a vibrant and collaborative work culture that fosters creativity and innovation in the heart of New London. Our commitment to employee growth is reflected in our career development opportunities, while our modern office space provides a dynamic environment for our team to thrive. Join us in redefining the online casino experience, where your contributions will directly impact our mission of ethical gaming and player satisfaction.
StudySmarter Expert Advice🤫
We think this is how you could land Product Analyst New London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Betty or similar companies. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by diving deep into Betty's products and player experience. Show us you understand our mission and values, and come armed with ideas on how to enhance our loyalty economy!
✨Tip Number 3
Don’t just apply; engage! Use our website to showcase your passion for gaming and data analysis. Tailor your application to reflect how you can contribute to our innovative projects.
✨Tip Number 4
Stay updated on industry trends and be ready to discuss them. We love candidates who are proactive and can bring fresh perspectives to our team. Your knowledge could set you apart!
We think you need these skills to ace Product Analyst New London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for gaming and data analysis shine through. We want to see that you’re genuinely excited about the role and how you can contribute to enhancing player experiences at Betty.
Be Data-Driven:Since this role is all about analysing player behaviour and economy features, make sure to highlight your experience with data analysis. Use specific examples to demonstrate how you've used data to drive decisions in previous roles.
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the skills and experiences that align with the job description. We love seeing candidates who take the extra step to connect their background with our mission.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re serious about joining our team at Betty!
How to prepare for a job interview at betty.ca
✨Know Your Numbers
As a Product Analyst, you'll be diving deep into data. Brush up on your Excel and SQL skills before the interview. Be ready to discuss how you've used data to drive decisions in past roles, and think of specific examples where your analysis led to tangible improvements.
✨Understand Player Psychology
Familiarise yourself with player behaviour and monetisation mechanics. During the interview, share insights on how understanding player psychology can enhance the gaming experience. This shows you're not just about numbers but also about creating a great player journey.
✨Communicate Clearly
Strong communication is key in this role. Practice explaining complex data insights in simple terms. You might be asked to present a past project or analysis, so make sure you can articulate your thought process and the impact of your findings clearly.
✨Stay Ahead of Trends
Betty values innovation, so come prepared with knowledge of current trends in iGaming and data analysis. Discuss any emerging technologies or best practices you've encountered and how they could apply to Betty's mission of redefining the online casino experience.
