At a Glance
- Tasks: Analyse brand performance and turn data into actionable insights for marketing strategies.
- Company: Betty, an innovative entertainment company redefining online gaming experiences.
- Benefits: Career development, collaborative team culture, and a modern office space.
- Other info: Equal opportunities employer welcoming diverse applicants.
- Why this job: Join a dynamic team and make a real impact on brand marketing efforts.
- Qualifications: 2+ years in brand analytics with strong GA4 and Tableau skills.
The predicted salary is between 56250 - 68750 £ per year.
About Us
Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.
Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.
Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely.
We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.
Our Values
- We are Honest
- we value honesty in all aspects.
- Bring the Olives
- we offer premium customer experience.
- Think Big
- we believe in always striving for more.
About the role
Reporting into the VP, Brand Marketing at Betty, the Brand Marketing Analyst will build the framework for measuring ROI on brand spend and serve as the analytical backbone of the brand marketing team, turning data from GA4, Google Search Console, Tableau, and Tracksuit into insights that make Betty's brand efforts sharper and more effective.
This is a measurement and insight-generation role, not a dashboard-maintenance role: you'll own the data, but your job is to tell the team what it means and what to do about it.
Key Responsibilities
- Build and maintain a framework for measuring ROI on brand spend, connecting brand investment to downstream awareness, consideration, and business outcomes.
- Pull and synthesize data from GA4, GSC, Tableau, and Tracksuit to build a consistent view of brand health and organic search performance across Ontario and Alberta.
- Track brand awareness, share of search, branded search volume, and campaign lift, flagging trends and anomalies before they show up in a business review.
- Translate GA4 and GSC data into clear, actionable recommendations for the brand marketing team, connecting organic performance shifts to specific campaign or content decisions.
- Build and maintain Tableau reporting that gives brand, social, and partnerships teams a single source of truth on brand and search performance across both Ontario and Alberta.
- Support monthly and quarterly business reviews with data-backed narratives that explain what moved, why it moved, and what to do next.
- Monitor Tracksuit brand health metrics (awareness, consideration, preference) and surface shifts tied to campaign activity or competitive moves.
- Partner with media, social, and partnerships teams to close the loop between insight and action, so recommendations actually change what gets shipped.
- Identify and recommend new tools or methodologies to strengthen how Betty measures brand impact as the team and tool stack grow.
Requirements
- 2+ years of experience in brand analytics, marketing analytics, or a related field, with hands-on GA4 experience.
- Working knowledge of Google Search Console and comfort pulling and interpreting search data.
- Hands-on experience with Tableau or a comparable BI/visualization tool, building reports other people actually use.
- Proficiency in SQL, with the ability to write and troubleshoot queries independently rather than relying on pre-built reports.
- Strong data storytelling skills: the ability to turn a spreadsheet into a narrative a non-analyst can act on.
- Comfortable working with brand health tracking tools (Tracksuit or similar) and translating tracking data into recommendations.
- Experience with share-of-search or competitive brand tracking analysis.
- A curious, self-starting mindset, comfortable building structure inside a fast-moving, engineering-led organization.
- Strong communication skills and the ability to collaborate with media, social, partnerships, and leadership stakeholders.
Nice to have
- Prior experience in a regulated industry (i Gaming, financial services, pharma), including comfort working alongside compliance and regulatory review as part of the reporting cycle.
What we offer
- Career and skills development opportunities
- Fun and collaborative team environment
- New modern office space
At this time, we are unable to sponsor work visas for this position.
Candidates must be authorized to work in the job posting location for this position on a full time basis without the need for current or future visa sponsorship.
We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of age, disability, gender, gender identity or expression, marital or civil partnership status, pregnancy or maternity, race, religion or belief, or sexual orientation.
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Brand Marketing Analyst | Betty CA in London employer: betty.ca
Betty Canada is an exceptional employer that champions a vibrant and inclusive work culture, where innovation meets ethical gaming practices. As a scale-up company, we offer competitive salaries, premium health insurance, and ample opportunities for career and skills development within a fun and collaborative team environment. Located in Ontario, our modern office space fosters creativity and teamwork, making it an ideal place for professionals looking to make a meaningful impact in the online gaming industry.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Marketing Analyst | Betty CA in London
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We think you need these skills to ace Brand Marketing Analyst | Betty CA in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit betty.ca. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
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Demonstrate Your Understanding of betty.ca:Show us that you’ve done your homework! In your application, briefly mention what you admire about betty.ca’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at betty.ca
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✨Know Your Digital Tools Inside Out
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At betty.ca, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
