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- Tasks: Lead exciting marketing campaigns for an online casino and collaborate with creative teams.
- Company: Join a well-established UKGC operator in a dynamic and innovative environment.
- Benefits: Enjoy a hybrid work setup, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact in the gaming industry while working with cutting-edge technology.
- Qualifications: Experience in online casino management and strong analytical skills are essential.
- Other info: Be part of a passionate team that values creativity and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
BettingJobs is working with an established UKGC operator who are seeking to bring in a Casino Marketing Lead to join their team in East Sussex. Our client is offering a hybrid set up for this position.
Key Responsibilities
- Collaborate with Product, Games, Design and Compliance to align campaigns with key features and promotional activity.
- Represent CRM in wider business discussions, contributing to strategy and cross-functional initiatives.
- Manage the day-to-day operations of the online casino platform.
- Work with game providers to launch new content and ensure a competitive product offering.
- Monitor game performance, promotions, and player engagement to optimise revenue.
- Assist in planning and executing casino promotions and campaigns.
- Ensure compliance with UKGC regulations and responsible gaming policies.
- Collaborate with internal teams (marketing, CRM, payments) to enhance player experience.
- Analyse data to identify trends, opportunities, and areas for improvement.
- Report on campaign performance, always using data and come with KPI performance - activity, turnover, bonus costs, revenue, ROI & overall product performance.
- Take an active interest in compliance and regulation, always understanding how it affects customers and campaigns.
- Present ideas for original content and bespoke games.
- Manage the exclusive roadmap, ensuring strong content all year round.
- Understand which games, mechanics, features, and themes work well in certain markets while providing feedback and suggestions internally.
- Offer game suggestions for marketing activities, ensuring the right games are provided to our players at the right time.
- Compile game benchmark statistics from key suppliers and our own internal data to review game performance and share insight with internal stakeholders.
Requirements
- Proven experience in an online Casino Manager role or similar within the iGaming industry.
- Experience with CRM tools.
- Strong understanding of online casino games, player behaviour, and market trends.
- Diligent, thorough, a good communicator and able to respect deadlines and team colleagues.
- Data-driven and detail-orientated with good analytical and problem-solving skills.
- Excellent communication, organizational, teamwork and interpersonal skills.
- Passion for the gaming industry and a proactive, results-driven attitude.
- Knowledge of iGaming providers and aggregators, what content they offer, and where.
- Competence in using Microsoft Office applications, including Excel, PowerPoint and Word.
Casino Marketing Lead in Uckfield employer: BettingJobs
Contact Detail:
BettingJobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Casino Marketing Lead in Uckfield
✨Tip Number 1
Network like a pro! Get out there and connect with people in the iGaming industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements in casino marketing. Include case studies of successful campaigns you've managed, and make sure to showcase your data-driven approach. This will set you apart from the crowd!
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their games, promotions, and player engagement strategies. Bring fresh ideas to the table during your interview – they’ll love your proactive attitude and passion for the gaming industry!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can give you an edge. Plus, it shows you’re serious about joining the team and ready to dive into the exciting world of casino marketing!
We think you need these skills to ace Casino Marketing Lead in Uckfield
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Casino Marketing Lead role. Highlight your experience in the iGaming industry and any relevant skills that match the job description. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for the gaming industry and explain why you're the perfect fit for this role. Don’t forget to mention your experience with CRM tools and data analysis.
Showcase Your Achievements: When detailing your past roles, focus on your achievements rather than just responsibilities. Use data to back up your successes, like revenue growth or successful campaigns. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at BettingJobs
✨Know Your Numbers
As a Casino Marketing Lead, you'll need to be data-driven. Brush up on your analytical skills and be ready to discuss how you've used data to optimise campaigns in the past. Prepare specific examples of KPIs you've tracked and how they influenced your strategies.
✨Understand the Market
Familiarise yourself with current trends in the iGaming industry. Be prepared to discuss popular games, player behaviour, and what makes a successful online casino. Showing that you’re in tune with the market will impress your interviewers.
✨Collaboration is Key
This role involves working closely with various teams. Think of examples where you've successfully collaborated with product, design, or compliance teams. Highlight your communication skills and how you’ve contributed to cross-functional initiatives.
✨Compliance Knowledge
Since compliance is crucial in this role, brush up on UKGC regulations and responsible gaming policies. Be ready to discuss how you’ve ensured compliance in previous roles and how it impacts marketing strategies.
