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- Tasks: Join our team to develop and execute SEO strategies for exciting sports betting brands.
- Company: We're a UKGC licensed sports betting company based in Cardiff, launching new brands soon.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Be part of a fast-paced industry, making a real impact on brand visibility and success.
- Qualifications: Experience in SEO, especially in competitive niches like betting or iGaming, is essential.
- Other info: Familiarity with tools like SEMrush and GA4 will set you apart!
The predicted salary is between 36000 - 60000 £ per year.
BettingJobs are working with a UK focused sports betting company, with offices in Cardiff. They are UKGC licensed and have 2 brands currently, soon to be launching a 3rd. They are looking for an SEO Specialist to join their team based in Cardiff.
Responsibilities:
- Develop and execute an SEO strategy across multiple sports betting brands.
- Conduct keyword research, competitor analysis, and on-page optimisation.
- Collaborate with content teams to deliver SEO-optimised articles, landing pages, and site structures.
- Improve technical SEO elements such as site speed, crawlability, indexing, and schema markup.
- Manage SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog, Search Console) to track performance and identify opportunities.
- Work alongside developers and product teams to implement SEO best practices.
- Monitor rankings, organic traffic, and conversions – reporting progress regularly.
- Ensure full compliance with UKGC regulations and responsible marketing standards.
Requirements:
- Proven experience in SEO for betting, iGaming, or another highly competitive niche.
- Solid understanding of Google algorithms, ranking factors, and link-building strategies.
- Experience with technical audits, structured data, and site migrations.
- Strong writing/editing skills and ability to guide SEO content strategy.
- Up-to-date knowledge of search trends in UK sports betting and seasonal traffic patterns.
- Analytical mindset and comfort with reporting tools like GA4 and Looker Studio.
- Bonus: Experience in affiliate SEO or multilingual/localised SEO.
SEO Specialist employer: BettingJobs
Contact Detail:
BettingJobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in UK sports betting SEO. Follow industry blogs, forums, and social media channels to stay updated on changes in Google algorithms and best practices specific to this niche.
✨Tip Number 2
Network with professionals in the iGaming and betting sectors. Attend relevant conferences or webinars where you can meet potential colleagues and learn more about the specific challenges and strategies in this competitive field.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of past SEO successes. Be ready to discuss how you've improved rankings, traffic, or conversions in previous roles, especially within competitive niches.
✨Tip Number 4
Demonstrate your technical SEO knowledge by being prepared to discuss tools like SEMrush, Ahrefs, and Google Search Console. Highlight any experience you have with site audits and how you've implemented changes based on your findings.
We think you need these skills to ace SEO Specialist
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the SEO Specialist position. Familiarise yourself with the sports betting industry and the specific SEO challenges it presents.
Tailor Your CV: Highlight your relevant experience in SEO, particularly in competitive niches like betting or iGaming. Include specific examples of successful strategies you've implemented, tools you've used, and results you've achieved.
Craft a Compelling Cover Letter: Use your cover letter to showcase your passion for SEO and the sports betting industry. Mention your familiarity with UKGC regulations and how your skills align with the company's goals. Be sure to convey your analytical mindset and ability to work collaboratively.
Showcase Your Technical Skills: In your application, emphasise your experience with SEO tools such as SEMrush, Ahrefs, and Google Search Console. Provide examples of how you've improved technical SEO elements and monitored performance metrics in previous roles.
How to prepare for a job interview at BettingJobs
✨Showcase Your SEO Knowledge
Be prepared to discuss your understanding of SEO, particularly in the betting and iGaming sectors. Highlight your experience with Google algorithms, ranking factors, and link-building strategies, as these are crucial for the role.
✨Demonstrate Technical Skills
Since the position involves improving technical SEO elements, be ready to talk about your experience with tools like SEMrush, Ahrefs, and Search Console. Discuss any technical audits or site migrations you've managed to showcase your expertise.
✨Prepare for Scenario Questions
Expect questions that assess how you would handle specific SEO challenges, such as improving site speed or optimising content for seasonal traffic patterns. Think of examples from your past work where you successfully tackled similar issues.
✨Understand Compliance and Best Practices
Familiarise yourself with UKGC regulations and responsible marketing standards. Be ready to explain how you would ensure compliance in your SEO strategies, as this is a key aspect of the role.
