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- Tasks: Join our team to develop and execute SEO strategies for exciting sports betting brands.
- Company: We're a UKGC licensed sports betting company based in Cardiff, launching innovative brands.
- Benefits: Enjoy flexible working options, competitive salary, and a vibrant team culture.
- Why this job: Be part of a dynamic industry, make an impact, and grow your SEO skills.
- Qualifications: Experience in SEO, especially in betting or iGaming, is essential; strong analytical skills are a plus.
- Other info: Opportunity to work with cutting-edge tools and collaborate with creative teams.
The predicted salary is between 36000 - 60000 £ per year.
BettingJobs are working with a UK focused sports betting company, with offices in Cardiff. They are UKGC licensed and have 2 brands currently, soon to be launching a 3rd. They are looking for an SEO Specialist to join their team based in Cardiff.
Responsibilities:
- Develop and execute an SEO strategy across multiple sports betting brands.
- Conduct keyword research, competitor analysis, and on-page optimisation.
- Collaborate with content teams to deliver SEO-optimised articles, landing pages, and site structures.
- Improve technical SEO elements such as site speed, crawlability, indexing, and schema markup.
- Manage SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog, Search Console) to track performance and identify opportunities.
- Work alongside developers and product teams to implement SEO best practices.
- Monitor rankings, organic traffic, and conversions – reporting progress regularly.
- Ensure full compliance with UKGC regulations and responsible marketing standards.
Requirements:
- Proven experience in SEO for betting, iGaming, or another highly competitive niche.
- Solid understanding of Google algorithms, ranking factors, and link-building strategies.
- Experience with technical audits, structured data, and site migrations.
- Strong writing/editing skills and ability to guide SEO content strategy.
- Up-to-date knowledge of search trends in UK sports betting and seasonal traffic patterns.
- Analytical mindset and comfort with reporting tools like GA4 and Looker Studio.
- Bonus: Experience in affiliate SEO or multilingual/localised SEO.
Contact Detail:
BettingJobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in UK sports betting SEO. Follow industry blogs, forums, and social media channels to stay updated on algorithm changes and best practices that are specific to this niche.
✨Tip Number 2
Network with professionals in the sports betting and iGaming sectors. Attend relevant conferences or webinars where you can meet potential colleagues and learn about their experiences, which could give you insights into what the company values in an SEO Specialist.
✨Tip Number 3
Showcase your analytical skills by preparing case studies of past SEO projects you've worked on. Be ready to discuss how you improved rankings, traffic, and conversions, as this will demonstrate your ability to deliver results in a competitive environment.
✨Tip Number 4
Get hands-on experience with the SEO tools mentioned in the job description, like SEMrush and Ahrefs. Familiarity with these tools will not only boost your confidence but also show the hiring team that you're proactive and ready to hit the ground running.
We think you need these skills to ace SEO Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in SEO, particularly within the betting or iGaming sectors. Use specific examples of past successes and quantify your achievements where possible.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for SEO and the sports betting industry. Mention your familiarity with UKGC regulations and how your skills align with the company's goals.
Showcase Technical Skills: In your application, emphasise your experience with SEO tools like SEMrush, Ahrefs, and Google Search Console. Provide examples of how you've used these tools to improve site performance and rankings.
Highlight Collaboration Experience: Discuss any previous roles where you collaborated with content teams or developers. This will demonstrate your ability to work cross-functionally, which is crucial for the SEO Specialist role.
How to prepare for a job interview at BettingJobs
✨Showcase Your SEO Knowledge
Be prepared to discuss your understanding of SEO, particularly in the betting and iGaming sectors. Highlight your experience with Google algorithms, ranking factors, and link-building strategies, as these are crucial for the role.
✨Demonstrate Technical Skills
Familiarise yourself with the technical aspects of SEO, such as site speed, crawlability, and schema markup. Be ready to share examples of how you've improved these elements in past roles, as this will show your hands-on experience.
✨Prepare for Keyword Research Discussion
Since keyword research is a key responsibility, come equipped with examples of successful keyword strategies you've implemented. Discuss how you approach competitor analysis and how it informs your SEO strategy.
✨Understand Compliance and Best Practices
Given the importance of UKGC regulations in this role, ensure you understand responsible marketing standards. Be ready to discuss how you would ensure compliance while executing your SEO strategies.
