At a Glance
- Tasks: Manage and optimise paid social campaigns across multiple markets for a leading casino brand.
- Company: Join a well-established B2C casino brand in the heart of London.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative team culture with a focus on creativity and data-driven insights.
- Why this job: Be at the forefront of innovative marketing strategies in the exciting world of iGaming.
- Qualifications: 3+ years in Paid Media, with hands-on experience in Meta; TikTok/Snapchat is a bonus.
The predicted salary is between 40000 - 50000 £ per year.
BettingJobs is working with a well-established B2C casino brand, who are seeking to hire an experienced Senior Paid Social Executive to join their team in London.
Responsibilities:
- Manage accounts across multiple markets, covering reporting, optimisation, and delivery of brand, retention, and acquisition campaigns.
- Lead on the creation of advertising assets, budget allocation and audience targeting.
- Coordinate with different teams including Marcomms and Design, to develop campaigns and produce creative.
- Maintain and update performance data using Excel as part of daily and monthly reporting.
- Measure campaign performance against CPA and CLV targets across both lower-funnel customer acquisition campaigns and upper-funnel campaigns, which are evaluated on softer metrics.
- Work closely with the data team to ensure optimal tracking setup including implementing tracking links and landing pages to ensure all published ads are fully functional.
- Contribute to wider marketing discussions, ensuring campaign performance and insights are clearly communicated and inform decision-making.
Requirements:
- A candidate looking to grow within Paid Social, building skills toward a senior role.
- 3+ years' experience in Paid Media (ideally Paid Social), with a solid understanding of how performance campaigns support broader brand marketing.
- Hands-on experience with Meta is essential; Snapchat and/or TikTok experience is a plus.
- Strong understanding of user journeys and landing page optimisation, with the ability to identify high-performing creatives and campaigns using key metrics.
- Ability to plan, build, and execute campaigns, with guidance where needed.
- Familiarity with digital tracking, attribution, and reporting tools.
- iGaming experience preferred, or a strong understanding of casino/sports betting products, audiences, regulations, and compliance.
- Advanced Excel skills (formulas, pivot tables, lookups) and good working knowledge of PowerPoint and Word.
- Strong analytical skills, able to interpret data and deliver actionable insights.
- Excellent written and verbal communication skills.
- A collaborative team player who builds strong internal and external relationships.
- Proactive, confident, and willing to take initiative and test new ideas.
- Highly organised, able to manage multiple projects in a fast-paced environment.
Senior Paid Social Executive employer: BettingJobs
As a Remote Email Marketing Manager with our client, you will be part of a dynamic UK-based affiliate business that values innovation and collaboration. The company fosters a supportive work culture that prioritises employee growth through continuous learning opportunities and encourages creativity in driving impactful marketing strategies. With the flexibility of remote work from the UK or the South of Spain, you can enjoy a balanced lifestyle while contributing to exciting projects in the iGaming sector.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Social Executive
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on social media. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. This is your chance to demonstrate your expertise in managing accounts and optimising performance – make it shine!
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of the latest trends in Paid Social. Be ready to discuss how you've used data to drive campaign success and how you can contribute to the team’s goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Paid Social Executive
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Paid Social Executive role. Highlight your experience in managing paid media campaigns, especially on platforms like Meta, and showcase any relevant achievements that align with the job description.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how your skills in campaign optimisation and audience targeting make you a perfect fit for our team at StudySmarter.
Show Off Your Analytical Skills:Since this role involves a lot of data interpretation, be sure to mention your advanced Excel skills and any experience you have with reporting tools. We want to see how you can turn data into actionable insights!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, we love seeing candidates who take the initiative to follow our process!
How to prepare for a job interview at BettingJobs
✨Know Your Numbers
Make sure you brush up on your analytical skills before the interview. Be ready to discuss key metrics like CPA and CLV, and how you've used them in past campaigns. This will show that you understand the performance side of paid social and can contribute valuable insights.
✨Showcase Your Creativity
Prepare examples of advertising assets you've created or contributed to. Whether it's a successful campaign on Meta or innovative ideas for Snapchat, having tangible examples will demonstrate your hands-on experience and creativity in developing engaging content.
✨Familiarise Yourself with the Brand
Research the casino brand thoroughly. Understand their target audience, current campaigns, and market positioning. This knowledge will help you tailor your responses and show that you're genuinely interested in contributing to their success.
✨Collaboration is Key
Be ready to discuss how you've worked with cross-functional teams in the past. Highlight your experience coordinating with Marcomms and Design, as well as how you communicate campaign performance insights. This will showcase your ability to be a team player and contribute to broader marketing discussions.
