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- Tasks: Drive commercial performance and optimise go-to-market strategies in a fully remote role.
- Company: Established iGaming affiliate company with a strong remote work culture.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Make a real impact in the fast-paced iGaming industry while collaborating with diverse teams.
- Qualifications: Experience in iGaming, strong analytical skills, and advanced Excel proficiency required.
- Other info: Join a dynamic team focused on driving change and achieving measurable results.
The predicted salary is between 36000 - 60000 £ per year.
BettingJobs are working with a very established iGaming affiliate company who operate fully remotely. Launched back in 2015, they are looking to bolster their commercial team with this Commercial Performance & GTM Manager position.
Key Responsibilities:
- Own partner and commercial performance reporting, including conversion trends and sales pipeline/funnel metrics.
- Model expected deal value and profitability to inform pricing and deal structure decisions.
- Lead the CRO workstream, identifying and implementing initiatives to boost conversion and retention.
- Translate both quantitative and qualitative insights into clear, actionable recommendations.
- Support GTM research and planning, keeping a pulse on competitor and industry trends.
- Deliver insights in a compelling, story-led format, ensuring sales and BD teams understand what the data means and what to do with it.
- Monitor implementation of recommendations and track their impact to ensure insights drive measurable results.
- Collaborate with Finance, Product, BD, and Sales to embed insights into commercial strategy and deal execution.
Requirements:
- Comprehensive knowledge of iGaming and digital performance marketing; direct industry experience is a strong advantage.
- Strong analytical skills with the ability to combine data, customer insights, and market research into a holistic view.
- Advanced Excel skills with confidence in building models, analysing large datasets, and presenting outputs clearly.
- A bias for action — you don’t just produce reports, you drive change and follow up on impact.
- Excellent communication and presentation skills; able to craft a clear narrative from complex data.
- Strong understanding of sales funnels, pipeline reporting, and commercial performance drivers.
- Collaborative and confident working cross-functionally to influence decision-making.
Nice to have:
- You’ve previously worked in a commercial, performance marketing, or consultancy role in iGaming or a fast-growth digital marketing business.
- You have experience using BI tools and CRM systems for pipeline and conversion.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
Industries: Gambling Facilities and Casinos
Senior Commercial Performance & GTM Manager employer: BettingJobs
Contact Detail:
BettingJobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Commercial Performance & GTM Manager
✨Tip Number 1
Network like a pro! Reach out to people in the iGaming industry, especially those who work in commercial roles. Use LinkedIn to connect and engage with them; you never know who might have the inside scoop on job openings.
✨Tip Number 2
Prepare for interviews by diving deep into the company’s performance metrics and recent trends in the iGaming sector. Show us that you’re not just another candidate; demonstrate your knowledge and how you can drive change with actionable insights.
✨Tip Number 3
Practice your storytelling skills! When discussing your past experiences, frame them in a way that highlights your impact on conversion rates and sales performance. We want to see how you can turn data into compelling narratives that drive results.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re genuinely interested in being part of our team and contributing to our commercial success.
We think you need these skills to ace Senior Commercial Performance & GTM Manager
Some tips for your application 🫡
Show Your Analytical Skills: Make sure to highlight your strong analytical skills in your application. We want to see how you can combine data, customer insights, and market research into a holistic view that drives change.
Craft a Compelling Narrative: When presenting your experience, focus on crafting a clear narrative from complex data. We love a good story, so make sure your application showcases your ability to deliver insights in a compelling way.
Demonstrate Collaboration: We value collaboration, so don’t forget to mention your experience working cross-functionally. Show us how you've influenced decision-making across teams like Finance, Product, and Sales.
Apply Through Our Website: Finally, remember to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity.
How to prepare for a job interview at BettingJobs
✨Know Your Numbers
Make sure you brush up on your analytical skills before the interview. Be ready to discuss key metrics related to conversion trends and sales pipelines, as well as how you've used data to drive change in previous roles. This will show that you can not only analyse data but also translate it into actionable insights.
✨Craft Your Story
Prepare to present your experiences in a compelling, story-led format. Think about how you can weave together your past achievements with the requirements of the role. This will help the interviewers see how your background aligns with their needs and how you can contribute to their commercial strategy.
✨Showcase Collaboration Skills
Since this role involves working cross-functionally, be ready to share examples of how you've successfully collaborated with teams like Finance, Product, and Sales. Highlight specific instances where your insights influenced decision-making and drove measurable results.
✨Stay Current with Industry Trends
Demonstrate your knowledge of the iGaming industry by discussing recent trends or competitor strategies. This shows that you're not just focused on your own work but are also aware of the broader market landscape, which is crucial for supporting GTM research and planning.