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For Companies At a Glance
- Tasks: Plan and optimise mobile user acquisition campaigns for a leading iGaming brand.
- Company: Join a well-established iGaming brand with a vibrant London office.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Why this job: Make a real impact in the fast-paced world of mobile marketing.
- Qualifications: 3+ years in mobile performance marketing, ideally in iGaming or gaming.
- Other info: Collaborate with diverse teams and develop data-driven strategies.
The predicted salary is between 36000 - 60000 £ per year.
BettingJobs is working with a well-established iGaming brand focused on the UK, Canadian and Swedish markets with offices in London and Cyprus. They are looking for a Performance Marketing Specialist to join their team based in London.
Key Responsibilities
- Plan, execute, and optimise mobile user acquisition campaigns across DSPs and mobile ad networks.
- Drive performance improvements across the funnel (installs, registrations, first deposits, LTV).
- Continuously optimise CPAs and ROAS through testing, segmentation, and creative iteration.
- Use AppsFlyer and related analytics tools to measure attribution, cohort performance, and channel efficiency.
- Develop data-driven growth strategies and scaling frameworks for key markets.
- Collaborate with internal marketing, product, and regional stakeholders (including Spanish-speaking teams).
- Communicate performance insights and strategic recommendations clearly to senior stakeholders.
Requirements
- 3+ years experience in mobile performance marketing, ideally within iGaming, gaming, or mobile-first industries.
- Hands-on experience with DSPs and mobile ad networks.
- Strong working knowledge of AppsFlyer or similar mobile attribution platforms.
- Proven track record of reducing CPAs and scaling conversions in high-volume performance environments.
- Highly analytical, strategic, and performance-driven mindset.
- Excellent communication skills and ability to work cross-functionally.
- Native or fluent Spanish is a strong advantage.
Nice to Have
- Experience in regulated iGaming markets.
- Experience working with large marketing budgets and multiple geographies.
- Understanding of mobile product funnels and UX optimisation.
Performance Marketing Specialist employer: BettingJobs
Contact Detail:
BettingJobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the iGaming industry on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that Performance Marketing Specialist role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. We want to see how you’ve optimised CPAs and ROAS – make it easy for potential employers to see your impact!
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of AppsFlyer and mobile ad networks. We recommend practising common interview questions related to performance marketing so you can confidently communicate your insights and strategies.
✨Tip Number 4
Don’t forget to apply through our website! We’re always looking for talented individuals like you. Make sure your application stands out by tailoring it to highlight your experience in mobile performance marketing and your analytical mindset.
We think you need these skills to ace Performance Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Performance Marketing Specialist role. Highlight your experience with mobile user acquisition campaigns and any relevant tools like AppsFlyer. We want to see how your skills match what we're looking for!
Show Off Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use numbers to demonstrate how you’ve reduced CPAs or improved ROAS in previous roles. This helps us see the impact you've made in high-volume performance environments.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Explain why you're passionate about performance marketing and how your experience aligns with our needs. We love seeing enthusiasm and a clear understanding of the iGaming industry.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at BettingJobs
✨Know Your Numbers
As a Performance Marketing Specialist, you'll need to demonstrate your analytical skills. Brush up on key metrics like CPA, ROAS, and LTV. Be ready to discuss how you've optimised these in past roles, using specific examples to showcase your impact.
✨Familiarise with Tools
Make sure you're well-versed in AppsFlyer and any other analytics tools mentioned in the job description. If you have experience with similar platforms, be prepared to explain how you used them to drive performance improvements.
✨Showcase Your Campaigns
Prepare to talk about your previous mobile user acquisition campaigns. Highlight your strategies for testing and segmentation, and how you iterated on creative assets to achieve better results. Real-life examples will make your case stronger!
✨Communicate Clearly
Since you'll be collaborating with various stakeholders, practice articulating your insights and recommendations clearly. Think about how you can convey complex data in a straightforward way, especially if you're discussing it with non-technical team members.
