At a Glance
- Tasks: Drive the development and optimisation of marketing technology for player engagement.
- Company: Dynamic iGaming business based in central London with a focus on innovation.
- Benefits: Competitive salary, full-time role, and opportunities for professional growth.
- Other info: Join a collaborative team that values experimentation and continuous improvement.
- Why this job: Be at the forefront of MarTech, shaping player experiences and driving engagement.
- Qualifications: Experience as a Product Owner in iGaming and knowledge of the MarTech ecosystem.
The predicted salary is between 65250 - 79750 £ per year.
Mar Tech Product Owner (Product Owner – Marketing Technology)
Betting Jobs is currently seeking a Product Owner – Marketing Technology for a growing i Gaming business based in their central London office.
As the Mar Tech Product Owner, you will own and drive the development, optimisation, and delivery of the marketing technology ecosystem, including player acquisition, retention, and engagement tools.
Responsibilities
- Own and manage the Mar Tech product roadmap, ensuring alignment with business goals, marketing strategy, performance, and regulatory requirements.
- Prioritise features, integrations, and platform enhancements to optimise campaign execution, customer journeys, and marketing RO.
- Define and manage the Bonus Engine roadmap, evolving API capabilities and reward mechanics to support campaign efficiency and player engagement.
- Act as the key link between marketing stakeholders and technical teams, translating business needs into actionable, testable product requirements.
- Work closely with engineering to maintain API reliability, documentation, and deployment consistency across markets.
- Partner with data and tech teams to establish real‑time data pipelines between marketing systems and the core platform, enabling event‑based personalisation and fast campaign trigger.
- Partner with marketing and data teams to track attribution and retention metrics and maintain data structure consistency across platform.
- Support the data and analytics teams in defining and implementing segmentation, audience management, and real‑time personalisation strategies.
- Work with data teams to build predictive segmentation and reward mechanisms that inform targeting, retention, and cross‑sell opportunities.
- Promote a test‑and‑learn culture with continuous experimentation and measurable performance tracking.
- Evaluate and integrate third‑party tools where they enhance automation, audience segmentation, and personalisation capabilities.
Qualifications
- Experience in a Product Owner or similar role within the i Gaming industry.
- Excellent knowledge of the Mar Tech ecosystem.
- Strong understanding of online casino and sports betting.
- Knowledge of bonuses, promotions, and other marketing tools.
Seniority level: Mid‑Senior; Employment type: Full‑time; Job function: Product Management.
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MarTech Product Owner employer: BettingJobs
As a Remote Email Marketing Manager with our client, you will be part of a dynamic UK-based affiliate business that values innovation and collaboration. The company fosters a supportive work culture that prioritises employee growth through continuous learning opportunities and encourages creativity in driving impactful marketing strategies. With the flexibility of remote work from the UK or the South of Spain, you can enjoy a balanced lifestyle while contributing to exciting projects in the iGaming sector.
StudySmarter Expert Advice🤫
We think this is how you could land MarTech Product Owner
✨Show Your Creative Side
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We think you need these skills to ace MarTech Product Owner
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit BettingJobs. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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How to prepare for a job interview at BettingJobs
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
