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- Tasks: Lead marketing strategies and campaigns for exciting sports betting brands.
- Company: Join a dynamic UK sports betting company based in Cardiff, launching new brands.
- Benefits: Enjoy a vibrant work culture with opportunities for growth and creativity.
- Why this job: Be part of a fast-paced industry, making an impact in customer acquisition and brand development.
- Qualifications: Experience in sports betting marketing and digital acquisition is essential.
- Other info: Work closely with a passionate team and manage diverse marketing channels.
The predicted salary is between 36000 - 60000 £ per year.
BettingJobs are working with a UK focused sports betting company, with offices in Cardiff. They are UKGC licensed and have 2 brands currently, soon to be launching a 3rd.
Responsibilities:
- Own the marketing strategy across all brands – from planning to execution.
- Drive customer acquisition campaigns, with a performance and ROI-focused mindset.
- Manage digital acquisition channels including PPC, Affiliates, SEO, social media, and Display.
- Oversee creative and messaging alignment across all platforms.
- Coordinate brand launches, ensuring effective market entry.
- Work closely with operations, product, and compliance to ensure alignment and efficiency.
- Manage agency relationships and, where needed, recruit freelancers or in-house support.
- Report on marketing KPIs and performance insights to leadership.
Requirements:
- Proven experience in sports betting, gaming, or regulated entertainment marketing.
- Strong background in digital acquisition and growth marketing.
- A self-starter who’s comfortable building from the ground up.
- Ability to manage and switch between multiple brand voices and strategies.
- Deep understanding of UK betting markets and customer behaviour.
- Familiarity with UKGC marketing compliance.
- Excellent communication and leadership skills.
Marketing Manager employer: BettingJobs
Contact Detail:
BettingJobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with the UK betting market and its regulations. Understanding the nuances of UKGC compliance will not only help you in interviews but also demonstrate your commitment to the industry.
✨Tip Number 2
Showcase your experience with digital acquisition channels by preparing specific examples of successful campaigns you've managed. Be ready to discuss how you measured ROI and adjusted strategies based on performance data.
✨Tip Number 3
Network with professionals in the sports betting and gaming sectors. Attend industry events or join relevant online forums to connect with potential colleagues and gain insights into current trends and challenges.
✨Tip Number 4
Prepare to discuss your leadership style and how you manage agency relationships. Think about examples where you've successfully coordinated teams or projects, as this will be crucial for the role.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sports betting and digital acquisition. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the UK betting market and your previous successes in marketing roles. Mention specific campaigns you've managed and their outcomes.
Showcase Your Skills: In your application, emphasise your ability to manage multiple brands and your familiarity with UKGC compliance. Provide examples of how you've driven customer acquisition and improved ROI in past roles.
Proofread Your Application: Before submitting, carefully proofread your application for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at BettingJobs
✨Showcase Your Industry Knowledge
Make sure to demonstrate your understanding of the sports betting industry and UKGC regulations. Discuss recent trends, customer behaviours, and how they impact marketing strategies. This will show that you are not only familiar with the market but also passionate about it.
✨Highlight Your Digital Marketing Skills
Prepare to discuss your experience with various digital acquisition channels such as PPC, SEO, and social media. Be ready to provide specific examples of successful campaigns you've managed and the results achieved, focusing on performance and ROI.
✨Emphasise Your Strategic Thinking
Talk about your approach to developing and executing marketing strategies. Share examples of how you've coordinated brand launches or managed multiple brand voices, showcasing your ability to think strategically while being detail-oriented.
✨Demonstrate Leadership and Collaboration
Since the role involves working closely with different teams, be prepared to discuss your leadership style and how you foster collaboration. Share experiences where you've successfully managed agency relationships or led a team to achieve marketing goals.
