At a Glance
- Tasks: Analyse mobile marketing performance and optimise campaigns with data-driven insights.
- Company: Join a leading iGaming brand with a vibrant culture in London.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborate with global teams and stay ahead in marketing analytics trends.
- Why this job: Make an impact in the fast-paced world of mobile marketing analytics.
- Qualifications: 4+ years in mobile marketing analytics and strong analytical skills required.
The predicted salary is between 36000 - 60000 £ per year.
BettingJobs is working with a well-established iGaming brand focused on the UK, Canadian and Swedish markets with offices in London and Cyprus. They are looking for a Marketing Data Analyst (Mobile) to join their team based in London.
Responsibilities:
- Analyse mobile and in-app marketing performance across digital channels and GEOs to identify trends, insights, and optimisation opportunities.
- Support the Mobile Marketing team with data-driven campaign optimisation, targeting, budgeting, and forecasting.
- Build and maintain marketing performance dashboards (SQL + Tableau/Power BI/Looker) for BAU reporting and stakeholder access.
- Analyse digital, product, and offline campaign data; present clear, actionable insights and optimisation recommendations to stakeholders.
- Develop and refine marketing and business KPIs, metrics, and performance visualisations with senior stakeholders.
- Analyse customer journeys across acquisition and retention funnels using MMPs (e.g. Appsflyer), GA, and customer databases to improve segmentation, personalisation, and LTV.
- Clean, transform, and prepare complex datasets for analysis.
- Identify opportunities for automation, efficiency, and process improvement.
- Manage relationships with global internal stakeholders.
- Train and support analysts and country/channel managers on BI and marketing analytics tools.
- Stay up to date with BI/marketing analytics trends and technologies.
Requirements:
- 4+ years' experience in data-driven mobile/in-app marketing analytics within a digital marketing or e-commerce environment.
- Proven experience analysing complex datasets across multiple online and offline channels, with a strong focus on mobile/in-app marketing.
- Strong knowledge of digital marketing metrics, acquisition/retention, LTV, and attribution modelling.
- Hands-on experience building dashboards in Tableau, Power BI, Appsflyer, Google Data Studio, or similar tools.
- Strong analytical, statistical, and problem-solving skills with high attention to detail.
- Excellent communication skills, able to translate technical insights for non-technical stakeholders.
- Ability to work independently and collaboratively in fast-paced, multi-market global teams (Europe, NA, LATAM).
- iGaming experience is a plus; Python/R experience is beneficial.
Marketing Data Analyst (Mobile) employer: BettingJobs
As a Remote Email Marketing Manager with our client, you will be part of a dynamic UK-based affiliate business that values innovation and collaboration. The company fosters a supportive work culture that prioritises employee growth through continuous learning opportunities and encourages creativity in driving impactful marketing strategies. With the flexibility of remote work from the UK or the South of Spain, you can enjoy a balanced lifestyle while contributing to exciting projects in the iGaming sector.
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We think you need these skills to ace Marketing Data Analyst (Mobile)
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