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- Tasks: Build marketing dashboards and analyze data to optimize campaigns.
- Company: Join a leading B2C iGaming brand with a global presence.
- Benefits: Work in a dynamic environment with opportunities for growth and learning.
- Why this job: Make an impact by transforming complex data into actionable insights.
- Qualifications: 3+ years in data-driven digital marketing; SQL and dashboard skills required.
- Other info: iGaming experience is a plus, but not mandatory.
The predicted salary is between 36000 - 60000 £ per year.
BettingJobs is working with a well-established and highly successful B2C iGaming brand with offices in London , Cyprus and Latin America as they seek to hire a Marketing Analyst to join their team. Our client operates in 12+ online regulated jurisdictions and they have roughly 50 staff in their London office. As the Marketing Analyst , you will be responsible for building and maintaining marketing dashboards for visualising KPIs as well as modeling and measuring marketing ROI for ATL and digital channels . The successful candiate will have 3+ years experience in data-driven digital marketing (eg. marketing/data/insight analyst) within e-commerce or high-volume digital businesses. Responsibilities: Build and maintain marketing dashboards (SQL, Tableau, Power BI, Google Data Studio) for visualizing KPIs. Present insights and campaign recommendations to diverse stakeholders, simplifying complex data into actionable formats. Model and measure marketing ROI (Media Mix and Multi-Channel Attribution) for ATL and digital channels. Aggregate data from sources (PPC, Social, TV, CRM) for single-use datasets to identify optimisation opportunities. Define and track business/marketing metrics with senior stakeholders, including forecasting and segmentation. Integrate data via APIs from platforms like Google Analytics, Facebook Ads, and CRMs. Prepare, clean, and analyse data to uncover trends and optimise campaign performance. Analyse customer journeys and propose process improvements/automation. Manage global stakeholder relationships and provide training/support for BI tools. Stay updated on BI/MA technology trends to enhance processes. Requirements: 3+ years in data-driven digital marketing (e.g., marketing/data/insight analyst) within e-commerce or high-volume digital businesses. Proven experience managing complex, multi-channel data sets. Expertise in marketing metrics, media mix modelling, and attribution models. Proficiency in SQL and experience with APIs for marketing data integration. Skilled in dashboard creation (Tableau, Power BI, Google Data Studio). Analytical mindset with strong communication skills to explain data insights to non-technical stakeholders. Independent, proactive, and capable of building global relationships. iGaming experience is a plus but not mandatory.
Marketing Analyst - Online Casino employer: BettingJobs
Contact Detail:
BettingJobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Analyst - Online Casino
✨Tip Number 1
Familiarize yourself with the specific tools mentioned in the job description, like SQL, Tableau, and Power BI. Having hands-on experience or even completing relevant online courses can give you a significant edge during the interview process.
✨Tip Number 2
Prepare to discuss your previous experiences with data-driven marketing campaigns. Be ready to share specific examples of how you've built dashboards or measured ROI, as this will demonstrate your practical knowledge and problem-solving skills.
✨Tip Number 3
Since the role involves presenting insights to diverse stakeholders, practice simplifying complex data into clear, actionable insights. You might want to create mock presentations to refine your communication skills and ensure you're comfortable explaining technical concepts to non-technical audiences.
✨Tip Number 4
Stay updated on the latest trends in BI and marketing analytics technologies. Being knowledgeable about current tools and methodologies will not only help you in the interview but also show your commitment to continuous learning in the fast-paced iGaming industry.
We think you need these skills to ace Marketing Analyst - Online Casino
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 3+ years of experience in data-driven digital marketing. Focus on relevant skills like SQL, dashboard creation, and your ability to manage complex data sets.
Craft a Compelling Cover Letter: In your cover letter, emphasize your analytical mindset and communication skills. Explain how you can simplify complex data for diverse stakeholders and provide examples of past successes in similar roles.
Showcase Relevant Projects: If you have experience with tools like Tableau, Power BI, or Google Data Studio, mention specific projects where you built dashboards or analyzed marketing ROI. This will demonstrate your hands-on expertise.
Highlight Continuous Learning: Mention any recent courses or certifications related to BI/MA technology trends. This shows your commitment to staying updated in the field and enhances your profile as a proactive candidate.
How to prepare for a job interview at BettingJobs
✨Showcase Your Data Skills
Be prepared to discuss your experience with SQL, Tableau, and other dashboard tools. Bring examples of dashboards you've created or insights you've derived from data to demonstrate your analytical capabilities.
✨Simplify Complex Data
Practice explaining complex data insights in simple terms. The ability to communicate effectively with non-technical stakeholders is crucial, so think of ways to present your findings clearly and concisely.
✨Understand Marketing Metrics
Familiarize yourself with key marketing metrics and ROI modeling techniques. Be ready to discuss how you have used these metrics in past roles to drive campaign performance and optimization.
✨Stay Updated on Industry Trends
Research the latest trends in BI and marketing analytics, especially within the iGaming sector. Showing that you are proactive about staying informed can set you apart from other candidates.
