At a Glance
- Tasks: Manage and optimise paid social campaigns across multiple markets for a leading casino brand.
- Company: Join a well-established B2C casino brand in the heart of London.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative team culture with a focus on creativity and initiative.
- Why this job: Be at the forefront of innovative marketing strategies in the exciting world of iGaming.
- Qualifications: 3+ years in Paid Media, especially Paid Social, with strong analytical skills.
The predicted salary is between 40000 - 50000 € per year.
BettingJobs is working with a well-established B2C casino brand, who are seeking to hire an experienced Senior Paid Social Executive to join their team in London.
Responsibilities:
- Manage accounts across multiple markets, covering reporting, optimisation, and delivery of brand, retention, and acquisition campaigns.
- Lead on the creation of advertising assets, budget allocation and audience targeting.
- Coordinate with different teams including Marcomms and Design, to develop campaigns and produce creative.
- Maintain and update performance data using Excel as part of daily and monthly reporting.
- Measure campaign performance against CPA and CLV targets across both lower-funnel customer acquisition campaigns and upper-funnel campaigns, which are evaluated on softer metrics.
- Work closely with the data team to ensure optimal tracking setup including implementing tracking links and landing pages to ensure all published ads are fully functional.
- Contribute to wider marketing discussions, ensuring campaign performance and insights are clearly communicated and inform decision-making.
Requirements:
- A candidate looking to grow within Paid Social, building skills toward a senior role.
- 3+ years' experience in Paid Media (ideally Paid Social), with a solid understanding of how performance campaigns support broader brand marketing.
- Hands-on experience with Meta is essential; Snapchat and/or TikTok experience is a plus.
- Strong understanding of user journeys and landing page optimisation, with the ability to identify high-performing creatives and campaigns using key metrics.
- Ability to plan, build, and execute campaigns, with guidance where needed.
- Familiarity with digital tracking, attribution, and reporting tools.
- iGaming experience preferred, or a strong understanding of casino/sports betting products, audiences, regulations, and compliance.
- Advanced Excel skills (formulas, pivot tables, lookups) and good working knowledge of PowerPoint and Word.
- Strong analytical skills, able to interpret data and deliver actionable insights.
- Excellent written and verbal communication skills.
- A collaborative team player who builds strong internal and external relationships.
- Proactive, confident, and willing to take initiative and test new ideas.
- Highly organised, able to manage multiple projects in a fast-paced environment.
Senior Paid Social Executive in London employer: BettingJobs
Join a dynamic and innovative B2C casino brand in London, where your expertise as a Senior Paid Social Executive will be valued and nurtured. With a strong focus on employee growth, collaborative work culture, and exciting projects, you'll have the opportunity to develop your skills in a fast-paced environment while contributing to impactful marketing campaigns. Enjoy competitive benefits and the chance to work alongside passionate professionals who are dedicated to pushing the boundaries of the iGaming industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Social Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. This will give potential employers a taste of what you can bring to the table, especially in Paid Social.
✨Tip Number 3
Prepare for interviews by researching the company and its campaigns. Be ready to discuss how your experience aligns with their goals, especially around brand marketing and user journeys.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Paid Social Executive in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Paid Social Executive role. Highlight your experience in managing paid media campaigns, especially on platforms like Meta, and showcase any relevant achievements that align with the job description.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how your skills in campaign optimisation and audience targeting make you a perfect fit for our team at StudySmarter.
Showcase Your Analytical Skills:Since this role involves a lot of data interpretation, be sure to mention your advanced Excel skills and any experience you have with reporting tools. We want to see how you can turn data into actionable insights!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, we love seeing candidates who take the initiative to follow our process.
How to prepare for a job interview at BettingJobs
✨Know Your Numbers
Make sure you brush up on your analytical skills before the interview. Be ready to discuss key metrics like CPA and CLV, and how you've used them in past campaigns. This will show that you understand the performance side of paid social and can contribute valuable insights.
✨Showcase Your Creativity
Prepare examples of advertising assets you've created or contributed to. Whether it's a successful campaign on Meta or innovative ideas for Snapchat, having tangible examples will demonstrate your hands-on experience and creativity in developing engaging content.
✨Familiarise with iGaming Trends
If you have iGaming experience, be ready to discuss it! If not, do some research on current trends in the casino and sports betting markets. Showing that you understand the audience and regulations will set you apart from other candidates.
✨Excel Like a Pro
Since advanced Excel skills are a must, practice using formulas, pivot tables, and lookups. You might even want to prepare a quick example of how you've used Excel to track campaign performance or report data in the past. This will highlight your technical abilities and attention to detail.
