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For Companies At a Glance
- Tasks: Drive the development and optimisation of marketing technology for player engagement.
- Company: Exciting iGaming business based in central London with a dynamic team.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Be at the forefront of MarTech innovation in the thrilling world of online gaming.
- Qualifications: Experience as a Product Owner in the iGaming industry and strong MarTech knowledge.
- Other info: Join a vibrant team that values creativity and continuous learning.
The predicted salary is between 36000 - 60000 £ per year.
BettingJobs is currently seeking a Product Owner – Marketing Technology for a growing iGaming business based in their central London office. As the MarTech Product Owner, you will own and drive the development, optimisation, and delivery of the marketing technology ecosystem, including player acquisition, retention, and engagement tools. This role would be well-suited to an experienced Product Owner with a background in Marketing Technology within the online sportsbook or casino industry.
Responsibilities:
- Own and manage the MarTech product roadmap, ensuring alignment with business goals, marketing strategy, performance, and regulatory requirements.
- Prioritise features, integrations, and platform enhancements to optimise campaign execution, customer journeys, and marketing ROI.
- Define and manage the Bonus Engine roadmap, evolving API capabilities and reward mechanics to support campaign efficiency and player engagement.
- Act as the key link between marketing stakeholders and technical teams, translating business needs into actionable, testable product requirements.
- Work closely with engineering to maintain API reliability, documentation, and deployment consistency across markets.
- Partner with data and tech teams to establish real-time data pipelines between marketing systems and the core platform, enabling event-based personalisation and fast campaign triggers.
- Partner with marketing and data teams to track attribution and retention metrics and maintain data structure consistency across platforms.
- Support the data and analytics teams in defining and implementing segmentation, audience management, and real-time personalisation strategies.
- Work with data teams to build predictive segmentation and reward mechanisms that inform targeting, retention, and cross-sell opportunities.
- Promote a test-and-learn culture with continuous experimentation and measurable performance tracking.
- Evaluate and integrate third-party tools where they enhance automation, audience segmentation, and personalisation capabilities.
Requirements:
- Experience in a Product Owner or similar role within the iGaming industry
- Excellent knowledge of the MarTech ecosystem
- Strong understanding of online casino and sports betting
- Knowledge of bonuses, promotions, and other marketing tools
MarTech Product Owner in London employer: BettingJobs
Contact Detail:
BettingJobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land MarTech Product Owner in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the iGaming industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your experience with MarTech tools and projects. This is your chance to demonstrate how you’ve driven product roadmaps and optimised marketing strategies.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of the latest trends in the MarTech ecosystem. Be ready to discuss how you can enhance player engagement and retention through innovative solutions. We want to see your passion for the industry!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and take the initiative to connect directly with us.
We think you need these skills to ace MarTech Product Owner in London
Some tips for your application 🫡
Show Your Passion for MarTech: When writing your application, let your enthusiasm for marketing technology shine through. We want to see how your experience aligns with the MarTech ecosystem and how you can contribute to our goals in player acquisition and engagement.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for the MarTech Product Owner role. Highlight relevant experiences from the iGaming industry and showcase your understanding of online casinos and sports betting. We love seeing candidates who take the time to connect their skills to our needs!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on your key achievements and how they relate to the responsibilities outlined in the job description. This helps us see your potential impact right away!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at BettingJobs
✨Know Your MarTech Inside Out
Make sure you brush up on your knowledge of the MarTech ecosystem, especially as it relates to player acquisition and retention. Be ready to discuss specific tools and technologies you've worked with, and how they can enhance campaign execution.
✨Showcase Your Product Roadmap Experience
Prepare to talk about your experience managing product roadmaps. Think of examples where you aligned product features with business goals and marketing strategies, and be ready to explain how you prioritised tasks to optimise marketing ROI.
✨Bridge the Gap Between Teams
As a MarTech Product Owner, you'll need to act as a liaison between marketing and technical teams. Have examples ready that demonstrate how you've successfully translated business needs into actionable product requirements in past roles.
✨Emphasise Data-Driven Decision Making
Be prepared to discuss how you've used data to inform your decisions, particularly in terms of audience segmentation and personalisation strategies. Highlight any experience you have with real-time data pipelines and how they’ve improved campaign performance.
