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For Companies At a Glance
- Tasks: Analyse mobile marketing performance and optimise campaigns with data-driven insights.
- Company: Join a leading iGaming brand with a vibrant team in London.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Why this job: Make an impact in the exciting world of mobile marketing analytics.
- Qualifications: 4+ years in mobile marketing analytics and strong analytical skills required.
- Other info: Dynamic environment with global collaboration and career advancement opportunities.
The predicted salary is between 36000 - 60000 £ per year.
BettingJobs is working with a well-established iGaming brand focused on the UK, Canadian and Swedish markets with offices in London and Cyprus. They are looking for a Marketing Data Analyst (Mobile) to join their team based in London.
Responsibilities
- Analyse mobile and in-app marketing performance across digital channels and GEOs to identify trends, insights, and optimisation opportunities.
- Support the Mobile Marketing team with data-driven campaign optimisation, targeting, budgeting, and forecasting.
- Build and maintain marketing performance dashboards (SQL + Tableau/Power BI/Looker) for BAU reporting and stakeholder access.
- Analyse digital, product, and offline campaign data; present clear, actionable insights and optimisation recommendations to stakeholders.
- Develop and refine marketing and business KPIs, metrics, and performance visualisations with senior stakeholders.
- Analyse customer journeys across acquisition and retention funnels using MMPs (e.g. Appsflyer), GA, and customer databases to improve segmentation, personalisation, and LTV.
- Clean, transform, and prepare complex datasets for analysis.
- Identify opportunities for automation, efficiency, and process improvement.
- Manage relationships with global internal stakeholders.
- Train and support analysts and country/channel managers on BI and marketing analytics tools.
- Stay up to date with BI/marketing analytics trends and technologies.
Requirements
- 4+ years' experience in data-driven mobile/in-app marketing analytics within a digital marketing or e-commerce environment.
- Proven experience analysing complex datasets across multiple online and offline channels, with a strong focus on mobile/in-app marketing.
- Strong knowledge of digital marketing metrics, acquisition/retention, LTV, and attribution modelling.
- Hands-on experience building dashboards in Tableau, Power BI, Appsflyer, Google Data Studio, or similar tools.
- Strong analytical, statistical, and problem-solving skills with high attention to detail.
- Excellent communication skills, able to translate technical insights for non-technical stakeholders.
- Ability to work independently and collaboratively in fast-paced, multi-market global teams (Europe, NA, LATAM).
- iGaming experience is a plus; Python/R experience is beneficial.
Marketing Data Analyst (Mobile) in London employer: BettingJobs
Contact Detail:
BettingJobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Data Analyst (Mobile) in London
✨Tip Number 1
Network like a pro! Reach out to people in the iGaming industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your data analysis projects, especially those related to mobile marketing. This will give you an edge and demonstrate your hands-on experience.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of digital marketing metrics and tools like Tableau and Power BI. Be ready to discuss how you've used these in past roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Marketing Data Analyst (Mobile) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Data Analyst (Mobile). Highlight your experience with mobile marketing analytics and any relevant tools like SQL, Tableau, or Power BI. We want to see how your skills match what we're looking for!
Showcase Your Achievements: Don’t just list your responsibilities; show us what you’ve achieved! Use numbers and specific examples to demonstrate how you've optimised campaigns or improved performance metrics in your previous roles. This will help us see the impact you've made.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're the perfect fit for our team. Share your passion for data-driven marketing and how your background aligns with our needs. Keep it engaging and personal – we love to see your personality shine through!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at BettingJobs
✨Know Your Data Tools
Make sure you brush up on your skills with SQL, Tableau, and any other data visualisation tools mentioned in the job description. Be ready to discuss how you've used these tools in past roles to analyse mobile marketing performance and create dashboards.
✨Showcase Your Analytical Skills
Prepare examples of how you've analysed complex datasets and derived actionable insights. Think about specific campaigns where your analysis led to optimisation opportunities, and be ready to explain your thought process clearly.
✨Understand the Market
Familiarise yourself with the iGaming industry, especially in the UK, Canada, and Sweden. Being able to discuss market trends and how they impact mobile marketing strategies will show that you're not just a data whiz but also understand the business context.
✨Communicate Effectively
Practice translating technical jargon into layman's terms. You'll likely need to present your findings to non-technical stakeholders, so being able to communicate your insights clearly and effectively is crucial.
