At a Glance
- Tasks: Lead performance marketing strategy and manage a substantial budget for growth.
- Company: Established gaming and entertainment brand with ambitious online casino operations.
- Benefits: Competitive salary, team leadership opportunities, and visibility with senior leadership.
- Other info: Fast-paced environment with opportunities for team development and career advancement.
- Why this job: Own the acquisition engine and shape the future of a growing brand.
- Qualifications: Proven experience in performance marketing, ideally in iGaming or digital sectors.
The predicted salary is between 40500 - 49500 £ per year.
Betting Jobs is partnering with an established, well-backed gaming and entertainment brand to appoint a
Head of Performance Marketing
. With a growing online casino operation and serious ambition in regulated markets, this is a chance to own the acquisition engine and directly shape the next phase of growth.
You'll lead performance marketing end to end, setting strategy, managing a significant budget and building a team that turns spend into profitable, long-term players.
It suits a commercially sharp, data-led marketer from i Gaming or another high-velocity digital sector who wants real ownership and visibility with senior leadership.
Responsibilities
- Own the paid acquisition strategy across PPC, paid social, programmatic and app channels.
- Manage and optimise a substantial marketing budget against CPA, ROI and LTV targets.
- Lead, develop and grow a high-performing team of channel specialists.
- Build robust tracking, attribution and reporting with data and BI teams.
- Partner with CRM, product and brand to improve conversion and retention.
- Keep all activity compliant with responsible gambling and advertising regulations.
Requirements
- Proven senior performance marketing experience, ideally in i Gaming or online gaming.
- A track record of scaling acquisition profitably with large budgets.
- Strong grasp of attribution, analytics and LTV-based decision making.
- Experience leading and developing teams.
- Working knowledge of regulated-market advertising rules.
- Commercial, hands-on and comfortable in a fast-moving environment.
- #J-18808-Ljbffr
Head of Performance Marketing in London employer: BettingJobs
As a leading iGaming operator, we pride ourselves on fostering a dynamic and inclusive remote work culture that empowers our employees to thrive. With a strong focus on professional development, we offer numerous growth opportunities and encourage a proactive approach to problem-solving, ensuring that every team member can contribute meaningfully to our exciting gaming experiences. Join us in the UK and be part of a forward-thinking team that values innovation and collaboration.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Performance Marketing in London
✨Show Your Creative Side
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✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like BettingJobs are looking for.
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✨Attend Industry Events
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We think you need these skills to ace Head of Performance Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit BettingJobs. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of BettingJobs:Show us that you’ve done your homework! In your application, briefly mention what you admire about BettingJobs’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at BettingJobs
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at BettingJobs will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At BettingJobs, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
