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For Companies At a Glance
- Tasks: Shape retention strategies and design impactful marketing campaigns across multiple brands.
- Company: Established European sports betting and casino operator with offices in Prague, London, and Madrid.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Join a key role in enhancing customer relationships and driving innovative marketing strategies.
- Qualifications: 3+ years in online marketing, fluent in English, and strong CRM knowledge.
- Other info: Collaborative team culture with a focus on continuous improvement and innovation.
The predicted salary is between 36000 - 60000 £ per year.
BettingJobs are working with an established European sports betting and casino operator. They have offices in Prague and soon to be opening up HQ's in London and Madrid. Our client is seeking a Group CRM Strategy Expert to join their Commercial department, responsible for shaping the overall retention and engagement strategy across all brands and markets. Your focus will be on designing effective campaign lifecycle plans, optimizing reactivation approaches, and ensuring that retention efforts are cost-efficient and impactful.
This position is key to building strong customer relationship communication and driving collaboration between teams, while supporting the smart adoption of new marketing tools to maximize effectiveness.
What You’ll Be Doing:
- Provide support to junior colleagues and ensure the delivery matches our standards.
- Contribute to process optimization (both internal and external). Ensure day-to-day brief - build - deliver process runs effectively and efficiently.
- Create campaigns in the relevant system for all CRM activities according to monthly and quarterly plans, including email, site/mobile messaging, SMS marketing, loyalty programme and others as required. Ensure all bonuses, codes, promotions and campaigns are delivered and correctly set up.
- Suggest continuous improvements for communications to optimise performance versus KPI’s and recommend improvements where required.
- Ensure content sign off occurs on time (at least 24hrs prior to send).
- Be proficient in all marketing communication channels and utilise all systems and tools. Stay up to date with new trends and developments across communications channels in e-commerce.
What They’re Looking For:
- High/University education.
- At least 3 years of experience in online/multi-channel marketing, ideally in a matrix organisation.
- Fluent knowledge of English, both written and oral (at least C1).
- Excellent technical knowledge of CRM and analytical systems.
- Knowledge of PowerBI.
- It would be a bonus if you bring experience with online sportsbook and gaming products.
Group CRM Strategy Expert in London employer: BettingJobs
Contact Detail:
BettingJobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Group CRM Strategy Expert in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those working at companies you're interested in. A friendly chat can open doors and give you insider info on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your CRM strategies and successful campaigns. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s current CRM strategies. Bring ideas to the table that could enhance their retention efforts. This shows you're proactive and genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Group CRM Strategy Expert in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your background in CRM and multi-channel marketing, as well as any relevant achievements that align with the role.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for the Group CRM Strategy Expert position. Share specific examples of how you've successfully designed campaigns or optimised retention strategies in the past.
Showcase Your Technical Skills: Since the role requires proficiency in CRM and analytical systems, be sure to mention your experience with tools like PowerBI. We want to see how you can leverage these tools to drive effective marketing strategies.
Apply Through Our Website: We encourage you to submit your application through our website. This way, we can ensure your application is reviewed promptly and you’ll be one step closer to joining our team!
How to prepare for a job interview at BettingJobs
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge before the interview. Understand the latest trends and tools in customer relationship management, especially those relevant to the sports betting and casino industry. Being able to discuss specific systems and how they can optimise retention strategies will impress your interviewers.
✨Showcase Your Campaign Successes
Prepare to share examples of successful campaigns you've designed or contributed to in the past. Highlight how these campaigns improved customer engagement and retention. Use metrics to back up your claims, as numbers speak volumes in this field!
✨Demonstrate Team Collaboration Skills
Since this role involves collaboration across teams, be ready to discuss how you've worked with others in previous roles. Share specific instances where your teamwork led to successful outcomes, particularly in a matrix organisation. This will show that you can thrive in their environment.
✨Ask Insightful Questions
At the end of the interview, don’t forget to ask questions! Inquire about their current CRM strategies, challenges they face, or how they measure campaign success. This not only shows your interest in the role but also your proactive approach to understanding their business.
