At a Glance
- Tasks: Lead data strategy and analytics for a growing leisure and entertainment group.
- Company: Join a dynamic, publicly listed company expanding into New Zealand.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Be part of a culture that values innovation and data literacy.
- Why this job: Shape the future of data-driven marketing in an exciting industry.
- Qualifications: Senior leadership experience in data and marketing technology required.
The predicted salary is between 100000 - 150000 £ per year.
BettingJobs is partnering with a publicly listed leisure and entertainment group headquartered in Australasia as it expands its land-based operations, beginning with a strategic market entry into New Zealand. This growth initiative is expected to support wider international online expansion plans in the future. As part of this journey, the business is seeking to appoint a Director of Data, Analytics & Marketing Technology to join its team in either Malta or London.
Responsibilities:
- Define and own the data and analytics strategy, including governance and KPI definitions.
- Build and maintain scalable, high-quality data architecture and a single source of truth.
- Own data integration across internal teams and external vendors (CRM, payments, product, marketing, compliance).
- Deliver end-to-end reporting and insight across commercial, product, marketing and risk performance.
- Provide executive and Board-level reporting, enabling forward-looking decision support.
- Define marketing measurement frameworks, tracking standards and key performance metrics (CAC, ROAS, attribution, LTV).
- Select and optimise martech and analytics tools, ensuring full ecosystem integration.
- Deliver product and customer journey analytics across web and app platforms.
- Lead experimentation and test-and-learn approaches across product, CRM and marketing.
- Support analytics for risk, fraud, payments, AML and safer gambling.
- Enable AI and advanced analytics use cases (e.g. personalisation, churn, CLV, optimisation).
- Build and scale a lean data and analytics function and define future capability model.
- Drive data literacy and embed a data-driven culture across the organisation.
Requirements:
- Senior leadership experience in data, analytics or marketing technology.
- Proven experience building or scaling analytics capabilities in digital or high-growth environments.
- Strong expertise in data architecture, governance, BI, KPI frameworks and reporting.
- Strong experience in marketing measurement, attribution, CRM and customer analytics.
- Experience selecting and managing data, BI or martech platforms and vendors.
- Strong commercial acumen and ability to link insight to business outcomes.
- Excellent communication skills with executive and cross-functional stakeholders.
- Strong understanding of data privacy, governance and responsible data use.
- Experience within the iGaming industry.
- Experience in product analytics, experimentation, CRM personalisation or regulated analytics advantageous.
- Exposure to AI, machine learning or predictive analytics advantageous.
Director of Data Analytics and Marketing Technology in London employer: BettingJobs
As a leading leisure and entertainment group, we pride ourselves on fostering a dynamic and inclusive work environment that champions innovation and collaboration. Our commitment to employee growth is evident through tailored development programmes and opportunities for advancement, particularly as we expand our operations into New Zealand. Join us in either Malta or London, where you will be part of a forward-thinking team dedicated to leveraging data analytics and marketing technology to drive our international success.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Data Analytics and Marketing Technology in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working in data analytics and marketing tech. Attend events, webinars, or even local meetups to make connections that could lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past projects and achievements in data analytics and marketing technology. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on key concepts related to data governance, KPI definitions, and martech tools. Be ready to discuss how you've driven data-driven decisions in previous roles and how you can do the same for them.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting opportunities waiting for you, and applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace Director of Data Analytics and Marketing Technology in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Director of Data Analytics and Marketing Technology. Highlight your experience in data architecture, governance, and marketing measurement frameworks. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of your leadership experience and how you've driven data-driven cultures in previous roles. We love a good story!
Showcase Your Achievements:When detailing your past roles, focus on your achievements rather than just responsibilities. Quantify your successes where possible—numbers speak volumes! We’re keen to see how you’ve made an impact in your previous positions.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at BettingJobs
✨Know Your Data Inside Out
As a candidate for the Director of Data Analytics and Marketing Technology, you need to be well-versed in data architecture and governance. Brush up on your knowledge of KPI definitions and be ready to discuss how you've successfully implemented data strategies in previous roles.
✨Showcase Your Leadership Skills
This role requires senior leadership experience, so be prepared to share examples of how you've built or scaled analytics capabilities. Highlight your ability to lead cross-functional teams and drive a data-driven culture within an organisation.
✨Demonstrate Commercial Acumen
Link your insights to business outcomes during the interview. Be ready to discuss specific instances where your data analysis has directly influenced marketing strategies or improved performance metrics like CAC or ROAS.
✨Familiarise Yourself with the iGaming Industry
If you have experience in the iGaming sector, make sure to highlight it. If not, do some research on current trends and challenges in the industry. Understanding the nuances of this field will show your commitment and readiness for the role.
