At a Glance
- Tasks: Lead SEO strategy and drive organic growth for a leading leisure and entertainment group.
- Company: Join a dynamic, publicly listed company expanding into New Zealand and beyond.
- Benefits: Competitive salary, flexible working options, and opportunities for international growth.
- Other info: Collaborate with diverse teams and shape the future of digital marketing.
- Why this job: Make a significant impact in a fast-paced industry with innovative SEO strategies.
- Qualifications: Proven SEO leadership experience in regulated online gaming or related industries.
The predicted salary is between 70000 - 90000 £ per year.
BettingJobs is partnering with a publicly listed leisure and entertainment group headquartered in Australasia as it expands its land-based operations, beginning with a strategic market entry into New Zealand. This growth initiative is expected to support wider international online expansion plans in the future. As part of this journey, the business is seeking to appoint a Head of SEO to join its team in either Malta or London.
Key Responsibilities:
- Develop and execute a comprehensive SEO strategy aligned with the company's commercial growth objectives.
- Build scalable frameworks for organic acquisition across multiple regulated jurisdictions.
- Lead technical SEO initiatives, ensuring optimal website architecture, crawlability, indexation, site performance, and user experience.
- Define and oversee content strategies designed to increase organic visibility, authority, and customer acquisition.
- Identify opportunities arising from AI-driven search experiences, generative search platforms, and emerging discovery channels.
- Collaborate closely with product, technology, UX, content, analytics, and acquisition teams to embed SEO best practices throughout the customer journey.
- Establish measurement frameworks, KPIs, and reporting structures to track performance and demonstrate business impact.
- Conduct competitor analysis, market research, and opportunity assessments to inform strategic decision-making.
- Manage external agencies, consultants, and strategic partners where required.
- Build and develop an SEO function capable of supporting international growth.
Requirements:
- Significant SEO leadership experience within regulated online gaming, betting, casino, or related digital industries.
- Proven track record of delivering organic growth in highly competitive markets.
- Strong expertise across technical SEO, content strategy, digital PR, and authority-building initiatives.
- Deep understanding of modern search ecosystems, including AI-generated search experiences and emerging organic discovery channels.
- Experience working across multiple international markets and regulatory environments.
- Strong analytical mindset with the ability to translate data into actionable business insights.
- Experience collaborating with cross-functional teams including product, engineering, UX, content, and commercial functions.
- Excellent stakeholder management and communication skills.
- Commercially focused with a strong understanding of customer acquisition and lifetime value drivers.
Head of SEO employer: BettingJobs
As a leading player in the leisure and entertainment sector, our company offers an exceptional work environment that fosters innovation and collaboration. With a strong focus on employee growth, we provide ample opportunities for professional development and career advancement, particularly in our vibrant offices located in Malta or London. Join us to be part of a dynamic team that is shaping the future of the industry while enjoying a supportive culture that values creativity and strategic thinking.
StudySmarter Expert Advice🤫
We think this is how you could land Head of SEO
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend relevant events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Head of SEO role.
✨Tip Number 2
Showcase your expertise! Create a personal website or blog where you can share your insights on SEO strategies and trends. This not only demonstrates your knowledge but also gives potential employers a taste of your skills.
✨Tip Number 3
Prepare for interviews by brushing up on the latest SEO tools and techniques. We recommend having a few case studies ready to discuss how you've driven organic growth in previous roles. It’ll show you mean business!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals like you. Plus, it’s a great way to ensure your application gets the attention it deserves.
We think you need these skills to ace Head of SEO
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of SEO role. Highlight your experience in SEO leadership, especially in regulated online gaming or related industries. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role and how you can contribute to our growth objectives. Be sure to mention any relevant achievements in organic growth.
Showcase Your Technical Skills:Since this role involves leading technical SEO initiatives, make sure to showcase your expertise in website architecture, crawlability, and indexation. We love seeing specific examples of how you've improved site performance in the past!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at BettingJobs
✨Know Your SEO Stuff
Make sure you brush up on the latest trends in SEO, especially around technical aspects and AI-driven search experiences. Be ready to discuss how you've successfully implemented strategies in previous roles, particularly in regulated industries like gaming or betting.
✨Showcase Your Leadership Skills
As a Head of SEO, you'll need to demonstrate your ability to lead teams and manage projects. Prepare examples of how you've built and developed SEO functions in the past, and be ready to talk about your experience collaborating with cross-functional teams.
✨Be Data-Driven
Highlight your analytical mindset by discussing how you've used data to inform your SEO strategies. Bring examples of KPIs you've established and how you've tracked performance to show your impact on organic growth.
✨Understand the Market
Familiarise yourself with the competitive landscape in the online gaming sector. Be prepared to discuss competitor analysis and market research you've conducted, and how these insights have shaped your strategic decisions in previous roles.
