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- Tasks: Lead brand strategy and oversee creative campaigns in the exciting iGaming industry.
- Company: Join a dynamic Online Sportsbook and Casino Operator based in London.
- Benefits: Enjoy a full-time role with opportunities for professional development and a vibrant work culture.
- Why this job: Shape a cutting-edge brand in the crypto casino space and make a real impact.
- Qualifications: Mid-senior level experience in marketing, with a passion for branding and community engagement.
- Other info: Collaborate with diverse teams and mentor talented individuals in a fast-paced environment.
The predicted salary is between 43200 - 72000 £ per year.
Head of Digital / Head of AcquisitionBettingJobs is working with a UK focused sports betting company. They are a UKGC licensed operator who are looking for a Head of Digital / Head of Acquisition to join their team on a remote basis within the UK.
Key Responsibilities
Develop and execute the digital marketing and acquisition strategy for the UK market.
Lead performance marketing across PPC, Paid Social, Programmatic, Display, SEO, and Affiliates.
Manage and optimise the marketing budget with a strong focus on ROI, cost-per-acquisition, and lifetime value.
Oversee the performance and output of external partners.
Drive a rigorous test-and-learn approach across creative, landing pages, channels, and audience segments.
Ensure all digital acquisition activity meets UKGC regulatory requirements and ASA/CAP guidelines.
Collaborate closely with Product, CRM, Analytics, and Compliance teams to ensure a seamless customer journey and compliant acquisition environment.
Monitor and report on campaign performance, channel attribution, and overall acquisition KPI trends.
Identify new growth opportunities, channels, technologies, and partnerships.
Requirements
Proven experience leading digital or acquisition strategy for a UK-focused sports betting, iGaming, or highly regulated digital brand.
Strong analytical mindset with hands‐on experience driving performance across core digital channels.
Deep understanding of UKGC requirements and responsible gambling marketing standards.
Excellent stakeholder management skills, with experience overseeing agency partners.
Data‐driven, commercially focused, and comfortable owning the acquisition budget.
A strategic thinker who\’s also comfortable rolling up their sleeves when required.
Seniority levelMid‐Senior level
Employment typeFull‐time
Job functionMarketing
IndustriesGambling Facilities and Casinos
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Head of Acquisition employer: BettingJobs
Contact Detail:
BettingJobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Acquisition
✨Tip Number 1
Familiarise yourself with the latest trends in the iGaming industry, especially around crypto casinos. Understanding player behaviour and preferences will help you speak confidently about how to shape the brand's identity.
✨Tip Number 2
Network with professionals in the iGaming and crypto sectors. Attend relevant events or webinars to connect with potential colleagues and gain insights into effective branding strategies that resonate with your target audience.
✨Tip Number 3
Showcase your experience in leading branding campaigns across multiple channels. Prepare examples of successful projects where you've collaborated with design and content teams to create engaging assets that align with business goals.
✨Tip Number 4
Be ready to discuss how you would use analytics tools to measure brand awareness and campaign effectiveness. Highlight your ability to optimise strategies based on performance data and user feedback, which is crucial for this role.
We think you need these skills to ace Head of Acquisition
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of the Head of Acquisition. Familiarise yourself with the iGaming industry, especially in the crypto space, to tailor your application effectively.
Craft a Tailored CV: Highlight your experience in brand strategy, digital marketing, and team leadership. Use specific examples that demonstrate your ability to develop and implement successful branding campaigns, particularly in the online gaming or crypto sectors.
Write a Compelling Cover Letter: Your cover letter should reflect your passion for the role and the industry. Discuss how your skills align with the company's goals and how you can contribute to their brand strategy and market positioning.
Showcase Relevant Achievements: Include quantifiable achievements in your application, such as successful campaigns you've led or metrics that demonstrate your impact on brand awareness and customer engagement. This will help you stand out as a strong candidate.
How to prepare for a job interview at BettingJobs
✨Understand the iGaming Landscape
Familiarise yourself with the current trends in the iGaming industry, especially regarding crypto casinos. Be prepared to discuss how these trends can influence brand strategy and player engagement.
✨Showcase Your Brand Strategy Skills
Prepare examples of past experiences where you developed and implemented successful brand strategies. Highlight your ability to align branding with business goals and market positioning.
✨Demonstrate Analytical Thinking
Be ready to discuss how you use analytics tools to measure brand awareness and campaign effectiveness. Provide insights on how you've optimised branding strategies based on performance data.
✨Highlight Team Leadership Experience
Since this role involves building and leading a high-performing team, share your experiences in mentoring and developing team members. Discuss how you foster collaboration across different departments.
