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- Tasks: Lead innovative paid acquisition strategies in the exciting world of crypto gambling.
- Company: Join a cutting-edge crypto gambling operator based in London.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Why this job: Make a real impact in a fast-paced, performance-driven industry.
- Qualifications: 5+ years in performance marketing, with a focus on crypto and gambling.
- Other info: Be part of a team that thrives on creativity and innovation.
The predicted salary is between 48000 - 72000 £ per year.
Head of Digital / Head of Acquisition
BettingJobs is working with a UK focused sports betting company. They are a UKGC licensed operator who are looking for a Head of Digital / Head of Acquisition to join their team on a remote basis within the UK.
Key Responsibilities
- Develop and execute the digital marketing and acquisition strategy for the UK market.
- Lead performance marketing across PPC, Paid Social, Programmatic, Display, SEO, and Affiliates.
- Manage and optimise the marketing budget with a strong focus on ROI, cost-per-acquisition, and lifetime value.
- Oversee the performance and output of external partners.
- Drive a rigorous test-and-learn approach across creative, landing pages, channels, and audience segments.
- Ensure all digital acquisition activity meets UKGC regulatory requirements and ASA/CAP guidelines.
- Collaborate closely with Product, CRM, Analytics, and Compliance teams to ensure a seamless customer journey and compliant acquisition environment.
- Monitor and report on campaign performance, channel attribution, and overall acquisition KPI trends.
- Identify new growth opportunities, channels, technologies, and partnerships.
Requirements
- Proven experience leading digital or acquisition strategy for a UK-focused sports betting, iGaming, or highly regulated digital brand.
- Strong analytical mindset with hands‑on experience driving performance across core digital channels.
- Deep understanding of UKGC requirements and responsible gambling marketing standards.
- Excellent stakeholder management skills, with experience overseeing agency partners.
- Data‑driven, commercially focused, and comfortable owning the acquisition budget.
- A strategic thinker who’s also comfortable rolling up their sleeves when required.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing
Industries
Gambling Facilities and Casinos
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Head of Acquisition employer: BettingJobs
Contact Detail:
BettingJobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Acquisition
✨Tip Number 1
Get your networking game on! Connect with folks in the crypto and gambling space on LinkedIn or at industry events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your successful campaigns. We want to see how you’ve managed those six-figure budgets and scaled campaigns. It’s all about proving you can deliver results!
✨Tip Number 3
Stay ahead of the curve! Keep up with the latest trends in crypto and iGaming. We’re talking about understanding Web3 and emerging acquisition channels. This knowledge will make you stand out as a candidate who’s ready for the future.
✨Tip Number 4
Apply through our website! We make it easy for you to showcase your talents directly to us. Don’t miss out on the chance to get your foot in the door by applying where it counts!
We think you need these skills to ace Head of Acquisition
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Acquisition role. Highlight your experience in performance marketing, especially in crypto and gambling. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for crypto and how you’ve successfully scaled paid campaigns. Let us know why you’re the perfect fit for our innovative team.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use numbers to demonstrate your success in managing ad budgets and driving conversions. We love seeing quantifiable results!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss any important updates from us!
How to prepare for a job interview at BettingJobs
✨Know Your Numbers
As a Head of Acquisition, you'll be managing significant ad budgets. Brush up on your CPA, ROAS, and LTV metrics before the interview. Be ready to discuss how you've successfully scaled campaigns in the past and what strategies you used to optimise performance.
✨Showcase Your Creativity
This role requires collaboration with creative teams, so come prepared with examples of successful campaigns you've led. Highlight any innovative approaches you've taken in crypto or gambling that set you apart from competitors.
✨Stay Ahead of Trends
The crypto and iGaming landscapes are constantly evolving. Make sure you're up-to-date with the latest trends and challenges in these sectors. Bring insights about emerging acquisition channels and how they could benefit the company.
✨Build Relationships
Since you'll be managing relationships with networks and affiliates, think about how you've successfully built partnerships in the past. Be ready to share specific examples of how these relationships have driven campaign success.