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For Companies At a Glance
- Tasks: Shape retention strategies and design impactful marketing campaigns across multiple brands.
- Company: Established European sports betting and casino operator with exciting growth plans.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Why this job: Join a key role in enhancing customer relationships and driving innovative marketing strategies.
- Qualifications: 3+ years in multi-channel marketing and strong CRM knowledge required.
- Other info: Work in a collaborative team with excellent career advancement opportunities.
The predicted salary is between 36000 - 60000 £ per year.
BettingJobs are working with an established European sports betting and casino operator. They have offices in Prague and soon to be opening HQ's in London and Madrid. Our client is seeking a Group CRM Strategy Expert to join their Commercial department, responsible for shaping the overall retention and engagement strategy across all brands and markets. Your focus will be on designing effective campaign lifecycle plans, optimizing reactivation approaches, and ensuring that retention efforts are cost-efficient and impactful.
This position is key to building strong customer relationship communication and driving collaboration between teams, while supporting the smart adoption of new marketing tools to maximize effectiveness.
What You’ll Be Doing:
- Provide support to junior colleagues and ensure the delivery matches our standards.
- Contribute to process optimization (both internal and external). Ensure day-to-day brief - build - deliver process runs effectively and efficiently.
- Create campaigns in the relevant system for all CRM activities according to monthly and quarterly plans, including email, site/mobile messaging, SMS marketing, loyalty programme and others as required. Ensure all bonuses, codes, promotions and campaigns are delivered and correctly set up.
- Suggest continuous improvements for communications to optimise performance versus KPI’s and recommend improvements where required.
- Ensure content sign off occurs on time (at least 24hrs prior to send).
- Be proficient in all marketing communication channels and utilise all systems and tools. Stay up to date with new trends and developments across communications channels in e-commerce.
What They’re Looking For:
- High/University education.
- At least 3 years of experience in online/multi-channel marketing, ideally in a matrix organisation.
- Fluent knowledge of English, both written and oral (at least C1).
- Excellent technical knowledge of CRM and analytical systems.
- Knowledge of PowerBI.
- It would be a bonus if you bring experience with online sportsbook and gaming products.
Group CRM Strategy Expert employer: BettingJobs
Contact Detail:
BettingJobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Group CRM Strategy Expert
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those working at companies you're interested in. A friendly chat can open doors and give you insights that job descriptions just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially in CRM strategies and customer engagement.
✨Tip Number 3
Showcase your skills through real examples. When discussing your past work, highlight specific campaigns you've managed and the results they achieved. Numbers speak volumes!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Group CRM Strategy Expert
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Group CRM Strategy Expert role. Highlight your experience in online/multi-channel marketing and any relevant campaigns you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM strategies and how you can contribute to our team. Keep it engaging and make sure to mention your familiarity with tools like PowerBI.
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your impact. Did you optimise a campaign that boosted retention rates? We love numbers, so include metrics where possible to back up your claims!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at BettingJobs
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge before the interview. Understand the latest trends and tools in customer relationship management, especially those relevant to the sports betting and casino industry. Being able to discuss specific systems and how they can optimise retention strategies will impress your interviewers.
✨Showcase Your Campaign Successes
Prepare to share examples of successful campaigns you've designed or managed. Highlight how these campaigns improved customer engagement and retention. Use metrics to back up your claims, as numbers speak volumes in this field!
✨Collaboration is Key
Since this role involves working closely with various teams, be ready to discuss your experience in cross-departmental collaboration. Share specific instances where you facilitated teamwork to achieve a common goal, particularly in a matrix organisation.
✨Stay Ahead of the Game
Familiarise yourself with the latest developments in e-commerce communications. Be prepared to discuss how you would implement new marketing tools to enhance campaign effectiveness. Showing that you're proactive about staying updated will demonstrate your commitment to continuous improvement.
