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For Companies At a Glance
- Tasks: Drive the development and optimisation of marketing technology for player engagement.
- Company: Dynamic iGaming business based in central London.
- Benefits: Full-time role with competitive salary and growth opportunities.
- Why this job: Be at the forefront of MarTech innovation in a thriving industry.
- Qualifications: Experience as a Product Owner in iGaming and knowledge of MarTech tools.
- Other info: Join a collaborative team focused on continuous learning and experimentation.
The predicted salary is between 36000 - 60000 £ per year.
BettingJobs is currently seeking a Product Owner – Marketing Technology for a growing iGaming business based in their central London office. As the MarTech Product Owner, you will own and drive the development, optimisation, and delivery of the marketing technology ecosystem, including player acquisition, retention, and engagement tools.
Responsibilities
- Own and manage the MarTech product roadmap, ensuring alignment with business goals, marketing strategy, performance, and regulatory requirements.
- Prioritise features, integrations, and platform enhancements to optimise campaign execution, customer journeys, and marketing ROI.
- Define and manage the Bonus Engine roadmap, evolving API capabilities and reward mechanics to support campaign efficiency and player engagement.
- Act as the key link between marketing stakeholders and technical teams, translating business needs into actionable, testable product requirements.
- Work closely with engineering to maintain API reliability, documentation, and deployment consistency across markets.
- Partner with data and tech teams to establish real‑time data pipelines between marketing systems and the core platform, enabling event‑based personalisation and fast campaign trigger.
- Partner with marketing and data teams to track attribution and retention metrics and maintain data structure consistency across platform.
- Support the data and analytics teams in defining and implementing segmentation, audience management, and real‑time personalisation strategies.
- Work with data teams to build predictive segmentation and reward mechanisms that inform targeting, retention, and cross‑sell opportunities.
- Promote a test‑and‑learn culture with continuous experimentation and measurable performance tracking.
- Evaluate and integrate third‑party tools where they enhance automation, audience segmentation, and personalisation capabilities.
Qualifications
- Experience in a Product Owner or similar role within the iGaming industry.
- Excellent knowledge of the MarTech ecosystem.
- Strong understanding of online casino and sports betting.
- Knowledge of bonuses, promotions, and other marketing tools.
Seniority level: Mid‑Senior; Employment type: Full‑time; Job function: Product Management.
MarTech Product Owner in England employer: BettingJobs
Contact Detail:
BettingJobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land MarTech Product Owner in England
✨Tip Number 1
Network like a pro! Reach out to folks in the iGaming industry on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can help you land that MarTech Product Owner role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your experience with marketing technology and product management. We want to see how you've driven results in previous roles, especially in player acquisition and engagement.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of the MarTech ecosystem. We suggest you dive deep into the latest trends and tools in the industry, so you can impress your interviewers with your insights and ideas.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace MarTech Product Owner in England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the MarTech Product Owner role. Highlight your experience in product management, especially within the iGaming industry, and showcase your knowledge of marketing technology tools.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention specific projects where you've driven product development or optimised marketing strategies.
Showcase Your Technical Skills: As a MarTech Product Owner, you'll need to bridge the gap between marketing and tech. Make sure to highlight any technical skills or experiences you have, especially related to API management and data integration.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at BettingJobs
✨Know Your MarTech Inside Out
Make sure you brush up on your knowledge of the MarTech ecosystem. Familiarise yourself with the latest tools and technologies that are relevant to player acquisition, retention, and engagement. Being able to discuss specific platforms and their benefits will show that you're not just a candidate, but a potential asset.
✨Align with Business Goals
Before the interview, take some time to understand the company's business goals and marketing strategy. Be prepared to discuss how your experience aligns with these objectives and how you can contribute to optimising campaign execution and customer journeys.
✨Speak Their Language
When discussing your past experiences, use terminology that resonates with the iGaming industry. Talk about your familiarity with bonuses, promotions, and other marketing tools. This will demonstrate that you understand the nuances of the sector and can effectively communicate with both marketing and technical teams.
✨Showcase Your Analytical Skills
Be ready to discuss how you've used data to drive decisions in previous roles. Highlight any experience you have with tracking attribution and retention metrics, as well as how you've implemented segmentation strategies. This will illustrate your ability to partner with data and tech teams effectively.