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For Companies At a Glance
- Tasks: Analyse mobile marketing performance and optimise campaigns with data-driven insights.
- Company: Join a leading iGaming brand with a vibrant culture in London.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Make an impact in the fast-paced world of mobile marketing analytics.
- Qualifications: 4+ years in mobile marketing analytics and strong analytical skills required.
- Other info: Collaborate with global teams and stay ahead in marketing trends.
The predicted salary is between 36000 - 60000 ÂŁ per year.
BettingJobs is working with a well‑established iGaming brand focused on the UK, Canadian and Swedish markets, with offices in London and Cyprus. They are looking for a Marketing Data Analyst (Mobile) to join their team based in London.
Responsibilities
- Analyse mobile and in‑app marketing performance across digital channels and GEOs to identify trends, insights, and optimisation opportunities.
- Support the Mobile Marketing team with data‑driven campaign optimisation, targeting, budgeting, and forecasting.
- Build and maintain marketing performance dashboards (SQL + Tableau/Power BI/Looker) for BAU reporting and stakeholder access.
- Analyse digital, product, and offline campaign data; present clear, actionable insights and optimisation recommendations to stakeholders.
- Develop and refine marketing and business KPIs, metrics, and performance visualisations with senior stakeholders.
- Analyse customer journeys across acquisition and retention funnels using MMPs (e.g. Appsflyer), GA, and customer databases to improve segmentation, personalisation, and LTV.
- Clean, transform, and prepare complex datasets for analysis.
- Identify opportunities for automation, efficiency, and process improvement.
- Manage relationships with global internal stakeholders.
- Train and support analysts and country/channel managers on BI and marketing analytics tools.
- Stay up to date with BI/marketing analytics trends and technologies.
Requirements
- 4+ years' experience in data‑driven mobile/in‑app marketing analytics within a digital marketing or e‑commerce environment.
- Proven experience analysing complex datasets across multiple online and offline channels, with a strong focus on mobile/in‑app marketing.
- Strong knowledge of digital marketing metrics, acquisition/retention, LTV, and attribution modelling.
- Hands‑on experience building dashboards in Tableau, Power BI, Appsflyer, Google Data Studio, or similar tools.
- Strong analytical, statistical, and problem‑solving skills with high attention to detail.
- Excellent communication skills, able to translate technical insights for non‑technical stakeholders.
- Ability to work independently and collaboratively in fast‑paced, multi‑market global teams (Europe, NA, LATAM).
- iGaming experience is a plus; Python/R experience is beneficial.
Marketing Data Analyst (Mobile) in England employer: BettingJobs
Contact Detail:
BettingJobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Data Analyst (Mobile) in England
✨Tip Number 1
Network like a pro! Reach out to people in the iGaming industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your data analysis projects, especially those related to mobile marketing. This will give you an edge and demonstrate your hands-on experience.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of digital marketing metrics and tools like Tableau and Appsflyer. Be ready to discuss how you've used these in past roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Marketing Data Analyst (Mobile) in England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Data Analyst (Mobile). Highlight your experience with mobile marketing analytics and any relevant tools like SQL, Tableau, or Power BI. We want to see how your skills match what we're looking for!
Showcase Your Analytical Skills: In your application, don’t just list your skills—show us how you've used them! Share specific examples of how you've analysed complex datasets and provided actionable insights. This is your chance to shine and demonstrate your problem-solving prowess.
Keep It Clear and Concise: We appreciate clarity! Make sure your application is easy to read and straight to the point. Use bullet points where possible and avoid jargon unless it’s relevant to the role. Remember, we want to understand your experience without wading through fluff.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at BettingJobs
✨Know Your Data Tools
Make sure you’re familiar with the tools mentioned in the job description, like SQL, Tableau, and Power BI. Brush up on how to build dashboards and present data insights clearly, as this will likely come up during your interview.
✨Understand Mobile Marketing Metrics
Dive deep into mobile marketing metrics such as LTV, acquisition, and retention rates. Be prepared to discuss how you’ve used these metrics in past roles to drive campaign optimisation and decision-making.
✨Prepare for Scenario Questions
Expect scenario-based questions where you’ll need to demonstrate your analytical skills. Think of examples from your experience where you identified trends or made recommendations based on data analysis, and be ready to explain your thought process.
✨Communicate Clearly
Since you'll be translating technical insights for non-technical stakeholders, practice explaining complex data concepts in simple terms. This will show your communication skills and ability to work collaboratively with diverse teams.
