Senior Commercial Performance & GTM Manager in Edinburgh

BettingJobs are working with a very established iGaming affiliate company who operate fully remotely. Launched back in 2015 and are looking to bolster their commercial team with this Commercial Performance & GTM Manager position.

Key Responsibilities:

• Own partner and commercial performance reporting, including conversion trends and sales pipeline/funnel metrics.
• Model expected deal value and profitability to inform pricing and deal structure decisions.
• Lead the CRO workstream, identifying and implementing initiatives to boost conversion and retention.
• Translate both quantitative and qualitative insights into clear, actionable recommendations.
• Support GTM research and planning, keeping a pulse on competitor and industry trends.
• Deliver insights in a compelling, story-led format. Ensuring sales and BD teams understand what the data means and what to do with it.
• Monitor implementation of recommendations and track their impact to ensure insights drive measurable results.
• Collaborate with Finance, Product, BD, and Sales to embed insights into commercial strategy and deal execution.

Requirements:

• Comprehensive knowledge of iGaming and digital performance marketing; direct industry experience is a strong advantage.
• Strong analytical skills with the ability to combine data, customer insights, and market research into a holistic view.
• Advanced Excel skills with confidence in building models, analysing large datasets, and presenting outputs clearly.
• A bias for action — you don’t just produce reports, you drive change and follow up on impact.
• Excellent communication and presentation skills; able to craft a clear narrative from complex data.
• Strong understanding of sales funnels, pipeline reporting, and commercial performance drivers.
• Collaborative and confident working cross-functionally to influence decision-making.

Nice to have:

• You’ve previously worked in a commercial, performance marketing, or consultancy role in iGaming or a fast-growth digital marketing business.
• You have experience using BI tools and CRM systems for pipeline and conversion