At a Glance
- Tasks: Lead data strategy and analytics for a growing leisure and entertainment group.
- Company: Join a dynamic, publicly listed company expanding into New Zealand.
- Benefits: Competitive salary, leadership role, and opportunities for international growth.
- Other info: Be part of a culture that values innovation and data literacy.
- Why this job: Shape the future of data-driven marketing in an exciting industry.
- Qualifications: Senior leadership experience in data and marketing technology required.
The predicted salary is between 100000 - 150000 £ per year.
BettingJobs is partnering with a publicly listed leisure and entertainment group headquartered in Australasia as it expands its land-based operations, beginning with a strategic market entry into New Zealand. This growth initiative is expected to support wider international online expansion plans in the future. As part of this journey, the business is seeking to appoint a Director of Data, Analytics & Marketing Technology to join its team in either Malta or London.
Responsibilities
- Define and own the data and analytics strategy, including governance and KPI definitions.
- Build and maintain scalable, high-quality data architecture and a single source of truth.
- Own data integration across internal teams and external vendors (CRM, payments, product, marketing, compliance).
- Deliver end-to-end reporting and insight across commercial, product, marketing and risk performance.
- Provide executive and Board-level reporting, enabling forward-looking decision support.
- Define marketing measurement frameworks, tracking standards and key performance metrics (CAC, ROAS, attribution, LTV).
- Select and optimise martech and analytics tools, ensuring full ecosystem integration.
- Deliver product and customer journey analytics across web and app platforms.
- Lead experimentation and test-and-learn approaches across product, CRM and marketing.
- Support analytics for risk, fraud, payments, AML and safer gambling.
- Enable AI and advanced analytics use cases (e.g. personalisation, churn, CLV, optimisation).
- Build and scale a lean data and analytics function and define future capability model.
- Drive data literacy and embed a data-driven culture across the organisation.
Requirements
- Senior leadership experience in data, analytics or marketing technology.
- Proven experience building or scaling analytics capabilities in digital or high-growth environments.
- Strong expertise in data architecture, governance, BI, KPI frameworks and reporting.
- Strong experience in marketing measurement, attribution, CRM and customer analytics.
- Experience selecting and managing data, BI or martech platforms and vendors.
- Strong commercial acumen and ability to link insight to business outcomes.
- Excellent communication skills with executive and cross-functional stakeholders.
- Strong understanding of data privacy, governance and responsible data use.
- Experience within the iGaming industry.
- Experience in product analytics, experimentation, CRM personalisation or regulated analytics advantageous.
- Exposure to AI, machine learning or predictive analytics advantageous.
Director of Data Analytics and Marketing Technology employer: BettingJobs
Join a dynamic and innovative leisure and entertainment group that values data-driven decision-making and fosters a culture of collaboration and growth. As the Director of Data Analytics and Marketing Technology, you will have the opportunity to shape the data strategy in a rapidly expanding market, with access to cutting-edge technology and a commitment to employee development. Located in vibrant Malta or London, this role offers a unique chance to be part of an exciting journey in the iGaming industry, where your contributions will directly impact the company's international expansion plans.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Data Analytics and Marketing Technology
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend relevant events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want to show them that we’re not just a good fit for the role, but also for their team. Tailor your answers to reflect their values and goals.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. We need to be confident in articulating our experience and how it aligns with the Director of Data Analytics and Marketing Technology role.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way. It shows our enthusiasm for the position and keeps us fresh in their minds as they make their decision.
We think you need these skills to ace Director of Data Analytics and Marketing Technology
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Director of Data Analytics and Marketing Technology. Highlight your senior leadership experience and any relevant achievements in data architecture and analytics that align with the job description.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've built or scaled analytics capabilities in previous roles, and don’t forget to mention your understanding of data privacy and governance.
Showcase Your Communication Skills:Since you'll be working with executive and cross-functional stakeholders, it's crucial to demonstrate your excellent communication skills. Use clear and concise language in your application to show us you can convey complex ideas effectively.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. This way, we can easily track your application and ensure it gets the attention it deserves!
How to prepare for a job interview at BettingJobs
✨Know Your Data Inside Out
As a candidate for the Director of Data Analytics and Marketing Technology, you need to be well-versed in data architecture and governance. Brush up on your knowledge of KPI frameworks and be ready to discuss how you've successfully implemented these in previous roles.
✨Showcase Your Leadership Skills
This role requires senior leadership experience, so be prepared to share specific examples of how you've built or scaled analytics capabilities. Highlight your ability to lead teams and drive a data-driven culture within an organisation.
✨Understand the iGaming Landscape
Given the focus on the iGaming industry, make sure you’re familiar with its unique challenges and opportunities. Be ready to discuss how your experience aligns with the industry's needs, especially in areas like customer analytics and responsible data use.
✨Prepare for Executive-Level Discussions
Since you'll be providing insights to the Board, practice articulating complex data concepts in a clear and concise manner. Think about how you can link data insights to business outcomes, as this will be crucial in demonstrating your commercial acumen.
