CRM Executive - iGaming/ Online Casino

BettingJobs is working with a leading iGaming company who are seeking to hire a knowledgeable CRM Executive to join their team in London. Develop and execute strategies for conversion, retention, and reactivation, supported by CRM campaigns. Plan for the long term by analysing customer segments, life cycles, and user experiences to optimise retention and ROI. Enhance customer experience by running targeted CRM campaigns, monitoring ROI, prioritising resources, reducing costs, and driving continuous improvement in collaboration with teams across development, design, support, and BI. Use data to track KPIs, improve customer segmentation, and guide market research to align with sports betting trends. Ensure CRM systems meet objectives, implement new tools for campaign optimisation, and manage ad hoc tasks. Test and monitor user experiences to identify and address errors, adapting campaigns to local needs. Provide competitive analysis and share insights across teams. Greek speaking or fluent in Greek and knowledgeable of the Greek market trends Proven CRM experience in a similar role, ideally in both sports betting and gaming environment Highly customer-centric with a good understanding of CRM strategies and practices Knowledge and interest of online gaming products Data focused and ROI driven A marketing/business degree level qualification or equivalent would be desirable