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- Tasks: Execute CRM campaigns and ensure effective communication with customers.
- Company: Join a leading iGaming company based in Liverpool, passionate about sports and casino.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Be part of an exciting industry, working with a creative team to engage customers.
- Qualifications: 1+ year in iGaming, knowledge of CRM tools, basic HTML skills, and strong analytical abilities.
- Other info: Ideal for self-motivated individuals who thrive in fast-paced settings.
The predicted salary is between 28800 - 48000 £ per year.
BettingJobs is currently working with a well-established iGaming company based in Liverpool who are looking for a CRM Executive to join their team. The CRM Executive will be responsible for executing Customer Relationship Management campaigns and ensuring that all communications are delivered with precision and effectiveness.
This role would suit an individual with experience in the iGaming industry and knowledge of CRM tools who has a passion for sports and casino.
Responsibilities:- Campaign Execution: Build, test, and deploy CRM campaigns (email, SMS, push notifications) with CRM Agency using Xtremepush.
- Segmentation & Targeting: Utilise customer data to segment and personalise campaigns for maximum engagement and retention.
- HTML Editing: Use basic HTML skills to troubleshoot and edit email templates where necessary.
- Quality Assurance: Ensure all CRM communications are accurate, well-formatted, and compliant with industry regulations, demonstrating strong attention to detail.
- Performance Analysis: Monitor campaign performance, report key metrics, and provide insights for optimisation.
- Collaboration: Work closely with design, content, and marketing teams to ensure campaigns align with brand and business goals.
- Compliance & Best Practices: Ensure all CRM activities comply with gambling regulations and responsible gaming guidelines.
- 1+ Year of experience in the iGaming industry is preferred.
- Proficiency in Xtremepush or similar CRM/email marketing tools.
- Basic HTML skills for email template customisation.
- Excellent attention to detail with the ability to spot errors before campaign deployment.
- A self-motivated individual that can work in an autonomous environment but with guidance when required.
- Strong analytical skills and ability to interpret data to drive decision-making.
- Ability to work in a fast-paced, deadline-driven environment.
- Basic knowledge of Sports and Casino.
- Good communication skills and a team-oriented mindset.
- Experience with A/B testing and campaign optimisation.
- Knowledge of GDPR and other data privacy regulations.
- Familiarity with customer lifecycle marketing strategies.
CRM Executive employer: BettingJobs
Contact Detail:
BettingJobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive
✨Tip Number 1
Familiarise yourself with the iGaming industry and its trends. Understanding the latest developments in sports and casino gaming will not only help you during interviews but also demonstrate your passion for the field.
✨Tip Number 2
Get hands-on experience with CRM tools like Xtremepush. If you haven't used it before, consider exploring tutorials or free trials to understand its functionalities, as this knowledge will be crucial for the role.
✨Tip Number 3
Brush up on your HTML skills. Since basic HTML editing is part of the job, being comfortable with coding will give you an edge and show that you're ready to tackle the technical aspects of the role.
✨Tip Number 4
Prepare to discuss your analytical skills and past campaign experiences. Be ready to share specific examples of how you've used data to optimise campaigns, as this will highlight your ability to drive results in a fast-paced environment.
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in the iGaming industry, particularly any roles involving CRM tools like Xtremepush. Emphasise your passion for sports and casino to align with the company's focus.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of CRM campaigns and your ability to execute them effectively. Mention specific examples of past campaigns you've worked on and how they achieved success.
Highlight Technical Skills: Clearly outline your proficiency in HTML and any CRM/email marketing tools you have used. If you have experience with A/B testing or performance analysis, make sure to include that as well.
Showcase Attention to Detail: Provide examples in your application that demonstrate your strong attention to detail, especially in quality assurance processes. This could be through specific projects where you ensured compliance and accuracy before deployment.
How to prepare for a job interview at BettingJobs
✨Showcase Your iGaming Experience
Make sure to highlight your experience in the iGaming industry during the interview. Discuss specific campaigns you've worked on and how they contributed to customer engagement and retention.
✨Demonstrate Your CRM Tool Proficiency
Be prepared to talk about your experience with CRM tools, particularly Xtremepush. Share examples of how you've used these tools to execute successful campaigns and any challenges you overcame.
✨Highlight Your Attention to Detail
Since this role requires a strong focus on quality assurance, provide examples of how you've ensured accuracy and compliance in past campaigns. Mention any specific instances where your attention to detail made a difference.
✨Discuss Your Analytical Skills
Prepare to discuss how you've monitored campaign performance and used data to drive decisions. Be ready to share insights from previous campaigns and how you optimised them based on performance metrics.
